Social Media Means
Social Media Means
Photo: Juan Pablo Serrano Arenas
Facebook's user exodus continues as the younger generation moves away from the world's largest social media to newer alternatives.
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Read More »Facebook's user exodus continues as the younger generation moves away from the world's largest social media to newer alternatives.The number of Korean monthly active users on Facebook decreased by 25 percent compared to two years ago, according to an analysis by data management platform IGAWorks, released Friday.According to the latest figures, Facebook had a total of 11,096,919 monthly active users on Google Play Store and Apple App Store as of last month.That is a 25.4 percent decrease compared to May 2020 when the local market tracker started tallying the two app markets together, and a 17 percent decrease compared to July last year.Stagnant or declining numbers of Facebook users are a global phenomenon. Statista, a market and consumer data company, counted the average worldwide monthly active usersof Facebook during the second quarter of this year to be 2.93 billion.Although the number inched up by 1.3 percent compared to last year's second quarter, it had lost 2 million users compared to the previous quarter.The main reason behind the exodus is considered to be the MZ generation, or those born between the early 1980s to the early 2000s, leaving Facebook for younger platforms.Only 27 percent of millennials — or those between ages 25 to 38 — used Facebook last year, a steep fall from 48.6 percent in 2017, according to a report on social media users by generation released by the Korea Information Society Development Institute in June.“The majority of Facebook users now are those in their 40s and 50s,” said an industry insider. “Even teenagers who previously have been using Facebook Messenger are looking for alternatives like TikTok. Personal information leakage controversies surrounding Facebook are also a cause for declining numbers of users.”Previously, Meta, the operator of Facebook and Instagram, announced to Korean users that it would freeze the accounts of users who did not agree to the company’s updated privacy policy, but withdrew the suspension plan on June 28 after backlash from local users.Regarding the declining number of users, Meta maintained that Facebook’s position in the domestic social media market is strong, explaining that the company is adapting to user needs and changing its services.BY BAE JAE-SUNG [lim.jeongwon@joongang.co.kr]
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Read More »Overview of the best alternatives to Facebook Founded in Users Mastodon 2016 Around 4.4 million registered users Diaspora 2010 Around 800,000 registered users Vero 2015 Around 5 million registered users Clubhouse 2020 Around 10 million active weekly users 3 more rows •
An exciting Facebook alternative that was released in 2015, but has only recently seen a huge influx of new users, is the social network Vero. At the beginning of March 2018, for example, CEO Ayman Harari, worth billions of euros, announced an increase of more than three million users, after Vero had previously been a relatively niche app with around 200,000 active members. Not only effective influencer campaigns played an important role, but also the current offer of free lifetime membership won users over. The app, which is available for iOS, and Android, might only be available with a paid annual subscription in the future. However, the offer has been initially extended until further notice. The annual fee, however, is intended to help out the developing company, Vero Labs, by being its main source of income. The idea is for the platform to remain free of advertising in the long run and not to share any user information to make a profit. In addition, the company generates revenue through transaction fees that merchants have to pay when selling products through Vero and implementing the “buy now” button. Although Vero is similar in many respects to competitors such as Facebook and Instagram (profile, structure, timeline, news feed), the platform offers some interesting unique selling points: The messages in the timeline are not pre-filtered by an algorithm, but appear in chronological order. Contacts can also be divided into four categories: “followers”, “acquaintances”, “friends”, and “close friends”. These groups can then be selected or deselected as the target group when a post is published, so that only the desired audience is informed. The app can now be used to make video calls too. To create and verify a Vero account, a private telephone number has to be entered.
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