Social Media Means
Social Media Means
Photo: Miriam Espacio
Research has shown that over the past year, a significant number of younger users have left Facebook, with no plans to return. According to findings by Pew Research, 44% of younger users, those aged 18 to 29, have deleted the Facebook app from their phone.
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Read More »Facebook continues to fail to capture the attention of younger users. Behavior trends over time have shown that those in the Millennial and Gen Z category are logging on less and less. However, new research shows that it doesn’t appear that these younger generations will be back, as they are now deleting Facebook from their phone altogether. As these generations are now representing more of the buying power, many marketers are curious where they are spending their time. Research has shown that over the past year, a significant number of younger users have left Facebook, with no plans to return. According to findings by Pew Research, 44% of younger users, those aged 18 to 29, have deleted the Facebook app from their phone. Besides the fact that they may not want to be under close watch by their parents, I have a few reasons why I believe younger users are leaving Facebook: How people use social media has changed. People prefer sharing on a smaller scale or even one-to-one as opposed to blasting an update to people they haven’t talked to in years. The younger audiences are much more comfortable storytelling and sharing updates by creating image and video content. Finally, other platforms are innovating quicker. Instagram and Snapchat are rolling out features that are capturing this audience’s attention. Some of these features include: Stories, Gifs/Stickers, Lenses and Augmented Reality
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Tap the overflow button (three dots) at the top right corner. ... You can also convert TikTok videos into a GIF and share it. Go to the TikTok...
Read More »Meta founder and CEO Mark Zuckerberg has lost over 119 million followers which has brought down his follower count to below 10,000.
Meta founder and CEO Mark Zuckerberg has lost over 119 million followers which has brought down his follower count to below 10,000. "Facebook created a tsunami that wiped away my almost 900,000 followers and left only 9000 something on the shore. I kind of like Facebook's comedy," exiled Bangladeshi writer Taslima Nasreen tweeted. Facebook created a tsunami that wiped away my almost 900,000 followers and left only 9000 something on the shore. I kind of like Facebook's comedy. — taslima nasreen (@taslimanasreen) October 12, 2022 When contacted, a Meta spokesperson said, “We're aware that some people are seeing inconsistent follower count on their Facebook profiles. We're working to get things back to normal as quickly as possible and we apologize for any inconvenience.”
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As mentioned, a 4E framework of social media marketing includes: educate, empower, entertain and engage.
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