Can a marketer work in a bank?

Marketing officers in banks also review market research among customers to determine the products and services consumers and businesses need, which helps them develop pricing and promotional strategies. Bank marketing officers' salaries vary depending on their experience level and the states in which they work.

work.chron.com - How Much is the Salary of a Marketing Officer in the Bank?

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Banks depend on marketing officers to initiate and oversee all marketing functions, including the promotions of products such as loans, certificates of deposit and securities. Marketing officers in banks also review market research among customers to determine the products and services consumers and businesses need, which helps them develop pricing and promotional strategies. Bank marketing officers' salaries vary depending on their experience level and the states in which they work.

Salary Over $50,000

The average salary of a marketing officer in a bank was $51,000 in 2014, according to the job site Indeed. The minimum educational requirements for this job is typically a bachelor's degree in marketing, communications, public relations or business. Because marketing officer is a top-level position in banks, employers may prefer that they have five or more years of experience in marketing or bank marketing. Other essential qualifications are creativity and analytical, organizational, communication, management and decision-making skills.

Top Pay in New York

In 2014, average salaries for bank marketing officers varied the most in the West, according to Indeed, where they earned the lowest salaries, $33,000, in Hawaii and the highest, $55,000, in California. Those in the Northeast made $44,000 to $62,000 per year in Maine and New York, respectively. Bank marketing officers averaged $44,000 to $61,000 in Louisiana and Washington, D.C., respectively, which were the lowest and highest salaries in the South. In the Midwest, they made $57,000 in Illinois and $38,000 in Nebraska and South Dakota -- the region's lowest and highest salaries.

Earn More With Experience

While bank loan officers made $51,000 in 2014, Indeed reports that salaries for bank officers increased to $67,000 if they have five years of experience. After 10 years of experience, bank marketing officers earned $73,000 annually, based on 2014 data from Indeed. In comparison, loan officers earned average salaries of $70,350 as of May 2012, according to the Bureau of Labor Statistics.

Average Job Growth

The BLS doesn't forecast jobs for marketing officers in banks. It estimates a 14 percent increase in employment for loan officers, which is on par with the national average for all occupations. An increase in lending among banks as the economy recovers should create jobs for loan officers. Banks may also need marketing officers to oversee the marketing of products in banks to increase sales and profits. The increased usage of underwriting software for loans may temper job growth for loan and marketing officers, as more people apply for these loans online.

2018 Salary Information for Loan Officers

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How long does marketing take to study?

The minimum period of study for the BCom Marketing Management is three years of full-time study.

up.ac.za - Undergraduate Degree: Marketing | Article - University of Pretoria

What does the degree entail?

Customers are constantly placing pressure on organisations to act responsibly, to provide quality products and services and to offer exceptional customer service. The BCom Marketing Management equips students with the knowledge and skills to address decisions regarding new product development, repositioning of products, branding, pricing decisions, retail marketing, which outlets to choose and how to reach target markets with marketing communication techniques. Students are also exposed to the principles of services marketing, business-to-business marketing and consumer behaviour, marketing research, brand management, handling marketing issues, as well as strategic marketing. The minimum period of study for the BCom Marketing Management is three years of full-time study.

What can be achieved with the degree?

Graduates can pursue the following careers: product management, customer service management, customer relationship management, strategic marketing planning management, sales management, distribution management, brand management, advertising management, media planning, marketing research management, promotions management, and retail management.

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