Social Media Means
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Can I get paid to run Google ads?

Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products.

support.google.com - How AdSense works - Google Help
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Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary. 1. You make your ad spaces available 2. The highest paying ads appear on your site 3. You get paid You make your ad spaces available by pasting ad code on your site, and choose where you want the ads to appear. Advertisers bid to show in your ad spaces in a real-time auction. The highest paying ads show on your site. We handle the process of billing all advertisers and networks for the ads on your site, to make sure you receive your payments.

Frequently asked questions

What is AdSense? AdSense is a free-of-charge, simple way to earn money by displaying ads next to your online content. With AdSense, you can show relevant and engaging ads to your site visitors and even customize the look and feel of ads to match your site. How does AdSense differ from other ad networks? The AdSense Program differs in that it delivers ads served by Google Ads to your site. Google then pays you for the ads displayed on your site based on user clicks on ads or on ad impressions, depending on the type of ad. AdSense gives you instant and automatic access to a huge source of advertiser demand, which means competition for your ad spaces, more relevant ads, and ads for all your online content. Who decides which ads to show on my site? AdSense uses an ad auction to automatically select the ads that will appear on your pages. The highest paying ads will show on your site. Learn more about the ad auction Can I view the ads on my site? Yes, when you've got your ads up and running, you'll be able to view them on your site. An important thing to remember though, is not to click on your own ads. Clicking your own ads for any reason is not permitted by the AdSense Program policies

Costs

Do I have to pay to use AdSense? No, participation in AdSense is free of charge. Even better, Google will pay you for clicks, impressions, and other interactions with the Google ads you'll display on your site. For more details on the revenue you can generate with AdSense, read our entry on earning with AdSense

Policies

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What are examples of paid media?

Paid Media Examples include Google Ads, social media ads, as well as more traditional options such as television commercials, print ads, and billboards.

Owned Media

Every channel of media that a company owns and is dependent on control by the company is owned media. Because owned media is managed internally, it costs less than paid media and offers more effective control of the information shared. However, it relies heavily on regular maintenance, and audience reach can be limited without the boost from paid promotion. Examples include company websites, blogs, and organic social media posts.

Earned Media

When others spread awareness, news, feedback, or other information about a company, it's called earned media. The major advantages of earned media are expanded reach and increased credibility, which can be difficult to establish without external influences. Drawbacks include the extensive time and effort involved in gathering data and the potential for negative messaging. Although it's also considered owned media, social media can also fall into the earned media category depending on who is distributing the content and what is being shared. Notable examples include news stories, reviews, shared or reposted social media content, and articles. Whether you've already started your career in the communications field or are looking for a fresh start, Tulane School of Professional Advancement (SoPA) can help you reach your goals. Advance your opportunities and share content with the world by enrolling in SoPA's Bachelor of Arts in Public Relations degree program, which features a concentration in Digital Media and Marketing Communication. Our program is designed for working adults like you. Request more information today!

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