Social Media Means
Social Media Means
Photo: David McBee
Creators who are part of YouTube's Partner Program can monetize their videos with ads. To apply, creators must have at least 1,000 subscribers and 4,000 hours of overall watch time.
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Read More »Creators who are part of YouTube's Partner Program can monetize their videos with ads. To apply, creators must have at least 1,000 subscribers and 4,000 hours of overall watch time. Insider spoke with dozens of creators who shared how they got started making money on YouTube. Sign up for our newsletter to get the news, trends and strategies that advertising and media pros want to know — delivered weekly to your inbox. Loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy Creators on YouTube don't need hundreds of thousands of subscribers to start earning money or to turn the gig into a lucrative side hustle. To start earning money directly from YouTube, a creator must be a member of the YouTube Partner Program. To apply, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once accepted, creators can start monetizing their channels through ads filtered through Google's AdSense program, subscriptions, and channel memberships. Amanda Wan, who had 8,500 YouTube subscribers when she spoke to Insider in January 2022, said that she filmed longer videos — between 10 to 15 minutes long — to help reach the required watch hours. Aside from the Partner Program, creators can also qualify to receive a bonus between $100 and $10,000 a month for posting short-form videos from a $100 million Shorts Fund. Beginning early 2023, in place of the Shorts Fund, YouTube will start sharing revenue from Shorts ads with creators. Those who have 1,000 subscribers and 10 million views on Shorts within 90 days will qualify to receive a portion of the revenue from ads on their short-form videos. YouTube is also launching a new tier of the Partner Program next year, with lower thresholds of eligibility for long-form, live, and Shorts creators. The terms of eligibility have not been disclosed, but these creators won't be able to monetize with ads. Instead, they will only gain access to fan-funded monetization tools like Super Thanks (viewer tips), and channel memberships. The most common way creators earn money directly from YouTube is through Google-placed ads Even smaller creators can cash in. Jen Lauren, a creator who had 5,000 subscribers on YouTube when she spoke to Insider in early 2022, said that in one month her channel made $349 from ads. (Read more about how Lauren makes money as a nano influencer.) YouTube creator Shelby Church told Insider that she likes to include four ads on a single video that's over 10 minutes long, which helps increase her monthly revenue. (Here's how much she made from a video with 1 million views.) Some of the different types of ads you can include in your YouTube video are:
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Read More »Display ads, which appear on the upper right side of your video, above the video suggestions list. which appear on the upper right side of your video, above the video suggestions list. Overlay ads, which appear as a banner within the lower portion of your video. which appear as a banner within the lower portion of your video. Bumper ads, which are non-skippable ads that must be watched by a viewer before your video. These ads last 6 seconds or fewer. which are non-skippable ads that must be watched by a viewer before your video. These ads last 6 seconds or fewer. Sponsored cards, which display relevant video content within the right side of your video. which display relevant video content within the right side of your video. Mid-roll ads, which can be placed in videos over 10 minutes long. They can be both skippable and non-skippable ads. A creator can decide whether they want mid-roll ads to be auto-generated by YouTube or manually placed. Once those ads start earning money, the creator will receive a check in the mail from YouTube after they have earned at least $100. "I think my first paycheck was like $124," said Zoe Pritchard, who spoke to Insider in January 2022, when she had 23,000 subscribers. "I was so excited. I went and bought a ring light with it." Creators who earn money on YouTube must also keep in mind that they will need to pay taxes on any income they make from the platform. Jen Lauren is a nano influencer with about 7,000 subscribers on YouTube Jen Lauren
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