Social Media Means
Social Media Means
Photo: alleksana
It's important to note here that, as of October 2021, IGTV no longer exists. Instead, in-feed video posts and IGTV have been combined into Instagram Video. This means it will be easier to upload and find long-form videos on the platform.
So if you'd been wondering whether how much you're posting every day affects the reach of your creative assets, the answer is yes. The more you...
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Read More »Adam is Head of Content at Wyzowl. Leading a talented, fearless team of writers, Adam's passions include video, growth marketing, brand storytelling and referring to himself in the third person. And marketers are taking note. According to our State of Video Marketing survey, 58% of video marketers plan to include Instagram in their video marketing strategy. But simply posting videos to Instagram isn’t enough to guarantee success. You need to make sure that your content fits and is engaging for users – and that includes ensuring the video length is just right. First of all, let’s take a look at the length limits. This is the maximum amount of time each type of Instagram video can run for. It’s important to note here that, as of October 2021, IGTV no longer exists. Instead, in-feed video posts and IGTV have been combined into Instagram Video. All of these videos can be found under the video tab on a user’s profile: If you have videos that exceed these length limits then there are some ways to get around this. If you’re happy with your trimmed video then you can stop there. However, if you want to include the whole thing (length limit be damned!) then you can create a carousel post. A carousel post allows you to share up to 10 photos or videos in one post, which your users can simply swipe through.
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Read More »So if you want to share a long video then you can just cut this up into separate clips and upload as a carousel post: You can do the same with Instagram Stories. Each story is only 15 seconds, but you can upload 4. These will play one after the other to a maximum limit of 60 seconds (each story is represented by a bar at the top of the screen): An Instagram Video post is exactly what it sounds like! It’s a video post to Instagram. These videos appear in-feed, alongside image posts. Here’s an example: If your video post is longer than 60 seconds then a preview will be played in the feed and users can choose to watch the remainder of the video on your profile. Each Story can be up to 15 seconds in length. However, you can share up to 4 Stories at a time, to a maximum length of 60 seconds. Reels is Instagram’s answer to TikTok. They’re short, vertical clips, usually set to music that can be anywhere from 15-60 seconds long. Here’s an example: Reels have their own dedicated section in Instagram. Here, like TikTok, you can scroll through trending videos. Reels can also be found on user’s profiles and on the explore feed:
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Read More »When you go live on Instagram you can stream for up to 4 hours. This has been extended from the original limit of 1 hour. You can also save your live stream to your profile for up to 30 days so that people who weren’t able to watch in real time can catch up. Instagram Story ads are a little bit different. Typically, users can share up to 4 Story cards (to a total of 60 seconds). With Story ads, this is extended to 10 cards (to a total of 150 seconds). However, only the first 3 cards will be displayed within the normal Instagram Story feed. After that viewers are asked to opt in to watching more with a tap.
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