Social Media Means
Social Media Means
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Instagram (or indeed the other social networks) cannot eliminate all fake accounts. Determined scammers will always find a way around any security mechanisms Instagram can put in place. So it is up to brands (and indeed genuine influencers) to hunt out and find fake followers.
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Read More »As influencer marketing becomes more popular, almost mainstream, influencer selection becomes even more pivotal to a campaign’s success. However, the main prerequisite for a campaign to work is that it uses genuine influencers to spread the brand’s message. There are unscrupulous people online who like the reputation and perks of being considered an influencer, without doing the work needed to reach that status. Moreover, some companies have had their campaigns come unstuck because of these pseudo-influencers. In short, an influencer has to influence people, have their respect and encourage them to take action. If an “influencer” can’t do that, then they are unworthy of the title. Influencers Marketing Hub’s Fake Follower Checker [Instagram Audit Tool], can help you spot fake or misstated accounts on Instagram. Take away much of your worry about the credibility of potential influencers. You can enter any influencer's Instagram handle into the Instagram Bot Analytics Tool [Instagram Audit - Fake Follower & Audience Credibility Checker] and it will give you an excellent guide to the genuineness of the account. Do note that this tool is provided by Hypeauditor, for any questions pertaining to a quality score please reach out them directly. Hypeauditor provides this data to publishers, agencies and brands. Accuracy of results are in no way guaranteed by Influencer Marketing Hub. Analyze any Instagram account for fake followers and likes Over 1,000 followers only Are you robot? Tick checkbox if not. Paulo Dybala @paulodybala 1.21M Followers 3,34% Good Engagement Rate 0.8 Average Likes-comment Ratio Calculating Audience Quality Score Unknown error happened, please try again later Estimated Audience Quality Score 65 of 100 Good Average activity, no suspicious likes or comment. AQS is a 1 to 100 metric which combines followers quality (not number), engagement rate and it's authenticity into one metric. AQS in this widget is approximate, please see full report for an accurate value. View Audience Quality Report Check another profile Powered by Join the Largest Community of Influencers Note: This tool is provided by Hypeauditor. Influencer Marketing Hub in no way guarantees accuracy of these results. Results are generated by Hypeauditors own algorithms. For any questions please reach out directly to Hypeauditor. Use the above Fake Follower Checker to do an Instagram Audit of your account. The tool takes into account factors such as the account's avatar, number of accounts followed vs following ratio, following, fake followers, number of posts, number of likes received vs number of likes ratio in an attempt to establish the audience quality score of the Instagram account. You should find that any real influencers who work at ensuring their audience is genuine, will attain scores of 80 or above. Anybody who scores poorly would be of little value to your business, and a potential waste of your investment if you were to pay them to promote your product or service. The days are long gone since you could say, “It must be true – I read it on the internet.” You cannot just assume that if somebody claims they large numbers of followers on Instagram, that these people take any interest in the person’s account – or indeed that these followers are real people at all. Unscrupulous people boost their follower numbers by buying followers. Sometimes these are real people, happy to earn extra cash. Other times these are fake accounts set up by bots. No matter how they are created, the fake followers will not engage with the “influencer’s” posts in any way and are of no value to a brand wanting to work with him or her.
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Read More »Instagram (or indeed the other social networks) cannot eliminate all fake accounts. Determined scammers will always find a way around any security mechanisms Instagram can put in place. So it is up to brands (and indeed genuine influencers) to hunt out and find fake followers. It is important to remember that it is not just people wanting to inflate their follower lists who have fake followers. Virtually everybody on Instagram has some. This includes genuine influencers (and probably your own account). That is why it is unlikely that our Audience Credibility Checker [Bot Checker] will show your account as having 100% credible followers. Even our Influencer Marketing Hub Instagram account can't quite make an Audience Credibility Score of 100 (it was 99.21% when we last checked), and we make scrupulous checks to ensure only genuine accounts follow us.
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Read More »Similarly, you should look at a potential influencer’s engagement rate. A quality influencer will have engagement (likes and comments) of about 1.5-3% of their followers, e.g., if an influencer has 100,000 followers, you should see 1,500 – 3,000 likes and comments (combined) on an average post. An engagement rate of 1 percent is okay for many influencers, depending on their niche. If an “influencer’s” engagement rate for his/her posts is regularly well below than this, you should be suspicious, however. Don’t think higher is necessarily better, however. An engagement rate of 10 percent plus could be suspicious. If you see engagement rates that high, the influencer could be using artificial engagement techniques, such as being part of an engagement group (influencers work together, commenting and liking each other’s posts to boost their statistics). 2. A lot of action for a few days, but then little other activity. Often somebody will create a bot that follows hundreds or thousands of people on the day of its creation. It may even share some content on that day to make it look genuine. Once the bot has followed sufficient people, it stops and relies on people not checking their accounts and unfollowing the fake account. Genuine influencers tend to have relatively steady growth in their follower numbers. The rate of increase may grow once they are recognized as an influencer, but they will not have a massive burst of followers in a short period of time (as most fake accounts do).
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