Social Media Means
Photo: Ono Kosuki
TikTok is swimming in money – money that can end up in your bank account if you leverage the platform well. “I have earned six figures [from TikTok] for 2021 and the first part of 2022,” says Sal Farzin, a tech professional based in Austin whose TikTok side hustle, @SimplySalFinds, has 1.7 million followers.
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Read More »TikTok has quickly emerged as a leading social media platform with multiple monetization opportunities. Editorial Independence We want to help you make more informed decisions. Some links on this page — clearly marked — may take you to a partner website and may result in us earning a referral commission. For more information, see How We Make Money. TikTok is swimming in money – money that can end up in your bank account if you leverage the platform well. “I have earned six figures [from TikTok] for 2021 and the first part of 2022,” says Sal Farzin, a tech professional based in Austin whose TikTok side hustle, @SimplySalFinds, has 1.7 million followers. Farzin’s first TikTok post was on July 1st, 2020, and his primary TikTok monetization strategy is reviewing Amazon products and directing viewers to affiliate links. “I realized that this is a platform with immense reach,” he says. Affiliate links are just one of many ways to make money on TikTok, and contrary to popular belief, you don’t have to dance or point at things in order to find traction on the platform. We reached out to experts who are using TikTok every day to get the word out and generate additional income. Here’s what they had to say. Having a lot of followers or likes on TikTok doesn’t guarantee a big financial payout. In most cases, the more lucrative approach is to focus on engagement and connect with users over time who are excited about what you post. In-platform monetization: Create content on TikTok, then get paid by the app itself through creator fund payouts. Note that TikTok does not give its creators any revenue share from ads; this is different from other social media platforms. Create content on TikTok, then get paid by the app itself through creator fund payouts. Note that TikTok does not give its creators any revenue share from ads; this is different from other social media platforms. Paid partnerships and sponsorships: Prove that your TikTok content gets engagement, then bring your results to the attention of brands for sponsorship consideration. Prove that your TikTok content gets engagement, then bring your results to the attention of brands for sponsorship consideration. Off-platform sales: Use TikTok to reach new people, then invite them off of the app to visit your website or click and buy an item using your affiliate link. What makes TikTok unique is that it has eyeballs – lots of them. As a website, TikTok recently dethroned Google to become the most popular web property on the planet, according to a 2021 report published by Cloudflare, a global cloud platform that powers millions of websites. It’s not unusual for a post on TikTok to get thousands or even tens of thousands of views – even if you’re just getting started. Pro Tip TikTok is an emerging platform with unusually high reach. Focus on engaging and entertaining your audience consistently and your fan base will grow with time.
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Read More »The secret sauce to TikTok is knowing what types of content the app likes to prioritize. A good rule of thumb is to make your content native: Create videos that look and feel like TikTok and can be consumed and enjoyed while remaining on the app. “TikTok rewards users who take an entertainment-first approach,” says Tiffany Rivers, senior director of social media at Media Cause, a creative agency that helps nonprofits grow and accelerate impact. “Users want to stay [in-platform] on TikTok even more than other platforms. Creators can still be very profitable leveraging paid partnerships, but we’ve found that when influencers try to drive traffic to landing pages or e-commerce sites, it’s not as effective as on other platforms.” It takes a careful strategy to drive TikTok users to another platform, says Humphrey Yang, an entrepreneur and ex-financial advisor whose TikTok @humphreytalks has 3.3 million followers. “Conversion rates off platform are generally not great – 1% or less in my experience,” says Yang. “You need a strong video with a strong call to action at the end. Some of the best conversions I’ve seen anecdotally are really great videos that leave you wanting more; they then promote going to another platform or a newsletter for the full scoop.”
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Read More »Farzin emphasizes that valuable content is the key. “It’s about that value-driven content. When people land on my page, they’re able to say ‘Okay, this guy does products, but there are also some other categories, too. Maybe I should follow him.’” TikTok profiles allow for only one hyperlink, but there are several free services that can turn your one link into many links. LinkTree, Lnk.bio, and Milkshake are popular options.
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