Social Media Means
Photo by Andres  Ayrton Pexels Logo Photo: Andres Ayrton

Can you go live for close friends?

Going Live with a friend is simple. First, you open the camera on the upper left hand side of your Instagram home screen and select the Live option, as you normally would. Tap the two happy faces icon on the bottom right and tap “Add” to invite anyone who's currently watching your Live Story.

Can you fake views on YouTube?
Can you fake views on YouTube?

“YouTube doesn't allow anything that artificially increases the number of views, likes, comments, or other metrics either by using automatic...

Read More »
What are the 5 rules of marketing?
What are the 5 rules of marketing?

Five Golden Rules of Marketing Marketing is not about you and it never will be. BRAND MANAGEMENT. ... What others say about you is more important...

Read More »

Last week, Instagram rolled out another great feature: Go Live With A Friend. This new option enables you to broadcast in collaboration with someone else, which opens up a whole new world for Instagram Live videos. Going Live with a friend is simple. First, you open the camera on the upper left hand side of your Instagram home screen and select the Live option, as you normally would. Tap the two happy faces icon on the bottom right and tap “Add” to invite anyone who’s currently watching your Live Story. Once they join, the screen is split into two, and your guest will pop up right below you on the video feed. You can swap one guest with another at any time during your broadcast, or they can see themselves out on their own. Like with any other Live Story you can share your Live with a friend video to your Story when your broadcast has ended, or you can choose to discard it and have it only exist in the moment.

Benefits to Going Live With A Friend

First off, we know that videos, and live videos in particular, are generating the most reach across all social media networks. Using Stories and Live Stories is also a great way to connect with your audience beyond your feed, while it's also an opportunity to show your brand personality. But the best part about Live with a friend Stories is that they can expose your business to a new audience. This is because when someone goes live with a friend, you’ll see two circles stacked together in your stories bar - yours and your guests, which means that both your connections and theirs will see it. Last, but not least, if you’re shy, teaming up with someone for a live story might provide an easier way into the live video creatio process.

Here are five ideas for Live with a friend broadcasts for business:

How to earn $1,000 per day online?
How to earn $1,000 per day online?

We have also created a list of trustworthy websites where you can find jobs with little to no experience. Fiverr. Fiverr is probable the best...

Read More »
What are the six media?
What are the six media?

The big six media companies right now are Comcast (NASDAQ:CMCSA), Walt Disney (NYSE:DIS), AT&T (NYSE:T), Paramount Global (NASDAQ:PARA), Sony...

Read More »

1. Interviews/Q & A

2. Collaboration/Joint “Webinars” Or Takeovers

A popular way for businesses' to grow their audiences on social media is to conduct webinars or to collaborate with other industry experts to create content.

3. Collaboration Announcements

You can grab your partner to announce your collaboration, and build buzz for the live broadcast.

4. Round-Ups

One of the most popular content types out there is the round-up - they help businesses connect with influencers and can help participants reach new audiences (when those mentioned in the round-up share the specific post). Round-ups can also add a lot of value to readers, because you can get a lot of information from different sources in one post. Since you can swap guests on Live with a friend Stories, it can be a really fun way to create a round-up style summary that your audience will enjoy.

5. Contests

Imagine a game show format contest, where you can have your followers participate in your broadcast and answer questions for a prize. This type of initiative can be a really great way to add personality to your account - and could be particularly popular, especially when you consider the recent rise of social trivia app HQ. There's a range of ways in which the new option could be used - another option could be walk-throughs of your business, where the guest user shows the audience around, while the main account narrates the vision.

A version of this post was first published on Dhariana Lozano's blog.

Is it better to resign or be fired?
Is it better to resign or be fired?

Resigning from a job has some advantages worth considering. One of the biggest perks is that it looks better on your resume than being fired. If...

Read More »
Is social media marketing a good career?
Is social media marketing a good career?

Is Social Media Marketing a Good Job? Yes, it's one of the fastest-growing career opportunities because of the increasing number of businesses...

Read More »
What jobs should introverts avoid?
What jobs should introverts avoid?

The 19 Worst Jobs for Introverts Insurance Brokers. Being an insurance agent isn't ideal for introverts because you need to be able to sell. ......

Read More »
Is Facebook Marketing Easy?
Is Facebook Marketing Easy?

Specifically on Facebook, there are more than four million advertisers with just an average click-through rate of 9%. Advertising on Facebook is...

Read More »