Photo: Zen Chung

Can you schedule posts on LinkedIn?

Well, we have good news: The answer is YES, you can indeed schedule posts on your company's LinkedIn Page, with help from any number of third-party tools that integrate with LinkedIn Pages smoothly through our community of marketing partners.

linkedin.com - 10 Tools for Scheduling Posts on Your Organization's LinkedIn Page

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You’ve put in all the work to create a complete, high-quality LinkedIn Page. You’ve taken the steps to research and analyze your audience, conceiving a pipeline of content you’ll share to keep followers aware and engaged. In fact, you’ve even composed several updates and planned out when you’re going to push each one live. But that last simple step — actually getting the posts published onto your Page — often becomes a sticking point. Over the course of the week, other things come up. Teammates get pulled away in other directions. Notifications slip. Wires get crossed.

This leaves many marketers asking the same question:

Can you schedule posts on a LinkedIn Page?

It would be nice to get a batch of updates all squared away at once so you don’t have to think about them again, right? Well, we have good news: The answer is YES, you can indeed schedule posts on your company’s LinkedIn Page, with help from any number of third-party tools that integrate with LinkedIn Pages smoothly through our community of marketing partners. We’ll dive into the “how” shortly, but first, here are a few reasons why you might consider setting up a scheduling system for LinkedIn content.

Benefits of scheduling posts on your LinkedIn Page

Maintain a consistent cadence. Scheduling a number of posts ahead of time makes it easier to ensure you have comprehensive coverage of the week(s) ahead. You can see gaps that might emerge and avoid gaps in content, which is important because Pages that publish regularly can double their engagement. Minimize lapses and cross-ups. We mentioned it earlier: for a busy team, it’s all too common for a task like publishing on LinkedIn to get lost in your day-to-day shuffle. Assignments get mixed up, or the person responsible gets caught up with another task, or the office Internet goes down. As a result, a timely post doesn’t go live. Getting your updates locked in through a scheduling tool eliminates this risk. Maximize your team’s productivity. Even if you’re not missing posts, the person (or people) responsible for pushing them live still has to spend time making it happen. When you efficiently schedule a batch, those individuals can free up their focus for other things, like analyzing results and optimizing future content. Additionally, this makes posting much more streamlined for people who manage accounts across multiple social networks.

Tools for scheduling posts on LinkedIn

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Now, here’s a rundown of ten recommended tools to help you schedule posts on LinkedIn.

How to use Buffer with LinkedIn Pages

Buffer is a social media management tool that allows you to schedule and publish content on every social media channel from a single, simple-to-use dashboard. Link your LinkedIn account to Buffer, and you can use this dashboard to set up advanced auto-posts for all content you want to publish to LinkedIn. Buffer also includes built-in analytics reporting, so you can monitor how your posts perform in real time.

How to use Falcon.io with LinkedIn Pages

The Falcon.io SaaS platform allows users to plan, schedule, publish, and analyze the performance of their posts from a central dashboard. The platform offers ad performance insights directly alongside your content within the publishing section, and the content publishing calendar makes it simple for departments, markets and brands to work together on posting strategies.

How to use Hootsuite with LinkedIn Pages

Hootsuite is a social media marketing and management platform that brings all of your channels into one central dashboard with a multi-column layout, offering monitoring and engagement functionality. Once you get your LinkedIn Page synced up with your Hootsuite account, you can use the app to schedule text, image or video posts individually or in bulk. Plus you can use Hootsuite to target by professional parameters and measure results.

How to use HubSpot with LinkedIn Pages

Social media marketing and ads management tools are all a part of HubSpot’s comprehensive inbound marketing software. Not only can you schedule LinkedIn posts from the CRM platform, but you can take advantage of its deep features and insights to learn more about your audiences and enhance your targeting.

How to use Khoros with LinkedIn Pages

Khoros is designed as a scalable social marketing and management solution for enterprise companies. Collaborate, plan, publish and schedule for LinkedIn within this deep platform, which offers workflow structure and unique visual analytics.

How to use Salesforce with LinkedIn Pages

The brand might be best known for sales enablement products, but Salesforce can also be handy for the marketing side thanks to Salesforce Social Studio, which offers social listening, publishing, engagement and advertising support. You can take advantage of this robust tool to schedule posts and review social stats.

How to use SocialBakers with LinkedIn Pages

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SocialBakers is a publishing platform that uses the largest social media data set in the industry to help brands big and small track and understand LinkedIn performance. The suite of tools even helps users set relevant KPIs and automatically compares your organization’s performance with competitors and industry benchmarks.

How to use Sprinklr with LinkedIn Pages

A cloud-based customer experience platform focusing on social media management for enterprise customers, Sprinklr is highly integrative and plays very nicely with LinkedIn. Use this tool for scheduling, listening and reporting on LinkedIn, with granular user permissions to keep your team organized.

How to use Sprout Social with LinkedIn Pages

Sprout Social is a popular social media management and optimization platform with a slick user experience. Schedule posts to LinkedIn, edit image sizes within the app, and set up review and approvals for other team members.

How to use Zoho with LinkedIn Pages

Zoho Social is a publishing platform that allows users to create, schedule and monitor all LinkedIn content and focuses on providing tools for ongoing content strategy. This includes the ability to promote targeted content to specialized contacts and industry people, and automatic monitoring of performance and what’s been said about the user’s brand.

What else can third-party tools help with?

In addition to publishing and scheduling posts on LinkedIn, the third-party community management tools that integrate with our APIs offer a wide range of functionality, including:

Engaging followers and responding to comments

Tracking brand mentions and important conversations

Analyzing metrics and results

Not every capability is available on every platform, so if you’re looking to centralize and enhance your social media marketing efforts, we recommend testing out a few different ones. Most of the products mentioned above offer a free plan or at least a free trial. For busy teams, these helpful tools can keep social strategies right on schedule. Whether you are preparing to create your first Page or simply seeking ways to optimize and improve, we've got a LinkedIn Pages Playbook for your. Check out the LinkedIn Pages Action Plan for Small Businesses or the LinkedIn Pages Enterprise Playbook for more!

linkedin.com - 10 Tools for Scheduling Posts on Your Organization's LinkedIn Page

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