Did Kylie Jenner stop using Snapchat?

Snap (SNAP) stock closed down 6% on Thursday after the reality TV star said she is no longer using the app. The plunge wiped about $1.3 billion off the company's market value. Jenner has been one of Snapchat's most influential users. "Sooo does anyone else not open Snapchat anymore?

money.cnn.com - Snapchat stock loses $1.3 billion after Kylie Jenner tweet

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Snap (SNAP) stock closed down 6% on Thursday after the reality TV star said she is no longer using the app. The plunge wiped about $1.3 billion off the company's market value. "Sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad," Jenner tweeted on Wednesday. In another tweet she said, "Still love you tho snap ... my first love." Snapchat has been under fire from users who have criticized the app's new layout for being too confusing to navigate. Over 1.2 million people have signed a petition on Change.org asking Snapchat to remove the redesign.

Snap did not respond to a request for comment.

sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad. — Kylie Jenner (@KylieJenner) February 21, 2018 Jenner wields extraordinary influence on the platform. Her celebrity adds fuel to the backlash surrounding the app's major redesign, according to Daniel Ives, chief strategy officer and head of technology research at GBH Insights. "We believe this is an overreaction as Wall Street is hypersensitive to the app redesign," he told CNN. "With roughly 25 million followers, [Jenner] carries a loud mouthpiece that speaks to today's knee jerk reaction in shares."

Related: Snap CEO made $638 million last year

Ives believes the update was necessary to expand Snapchat's user base. He said the previous app design was confusing, and the format shunned older users and advertisers. "Snap is doing the right strategic moves but needs to manage this process well," he said. "We hear you, and appreciate that you took the time to let us know how you feel. We completely understand the new Snapchat has felt uncomfortable for many," the company wrote on Change.org, in response to the petition. Jenner isn't the only celebrity who has been vocal about disliking the redesign. Earlier this month, model Chrissy Teigen tweeted: "How many people have to hate an update for it to be reconsidered?"

-- Daniel Shane contributed to this report.

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Why do girls prefer Snapchat?

For single girls, Snapchat is a great resource. It allows them to browse through Snapchat profiles of other singles or communicate with potential dating prospects in a fun, unique way. Another benefit to using Snapchat is "secret" communication with people your partner is not aware of.

linkedin.com - Why Girls like Snapchat the most? - LinkedIn

Flirting can be difficult all on its own, but flirting with someone digitally through a messaging app with photos and videos that literally disappear can be downright frustrating. Snapchat is the popular mobile application that allows users to send pictures and videos to a controlled list of contacts. Pictures and videos that are sent through Snapchat will fade away after a few seconds of a person viewing them. For single girls, Snapchat is a great resource. It allows them to browse through Snapchat profiles of other singles or communicate with potential dating prospects in a fun, unique way. Another benefit to using Snapchat is "secret" communication with people your partner is not aware of. While social media apps like Instagram and Facebook rely on public interaction, Snapchat operates solely behind a curtain. In fact, according to a 2015 study published in the journal Cyberpsychology, Behavior, and Social Networking found that while more people use social networks like Facebook for innocuous reasons like keeping in touch with friends, Snapchat was more often used for flirting and meeting new partners, which often prompted jealousy in romantic relationships. If your beloved is cheating on you, they are more than likely using Snapchat as a tool. The fact that Snapchat deletes snaps after they are viewed makes it an ideal place for cheaters to operate. Try to get their phone in person and get to their Snapchat. If they are cheating on you, they will have a hard time giving you their phone to look through freely.

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