Social Media Means
Social Media Means
Photo: Ketut Subiyanto
The first key takeaway from HypeAuditor's report is that half of the influencers surveyed (48.5%) say they make money from their Instagram account. On average, an influencer earns $2,970 per month. However, there are significant differences in income among accounts, notably depending on the number of followers.
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Read More »The battle for likes is still raging on Instagram. And with a growing number of influencers out there, the market is more competitive than ever. But how much money can an influencer really make? A survey from HypeAuditor reveals some surprising figures. Check out our Festive offers upto Rs.1000/- off website prices on subscriptions + Gift card worth Rs 500/- from Eatbetterco.com. Click here to know more. With perfect posts, magnificent wardrobes and gifts galore... on Instagram, the daily lives of influencers are filled with the stuff of dreams. Yet, behind this outward success, how much money are they really making? HypeAuditor conducted a survey of 1,865 Instagram influencers, asking them about their income, their workload and time invested, as well as their main sources of income. Of them, 45.74% were women and 28% were age 25-34.The first key takeaway from HypeAuditor's report is that half of the influencers surveyed (48.5%) say they make money from their Instagram account. On average, an influencer earns $2,970 per month. However, there are significant differences in income among accounts, notably depending on the number of followers. Micro-influencers (between 1,000 and 10,000 followers) make an average $1,420 per month. Mega-influencers (more than one million followers) make $15,356 per month.Still, among holders of accounts with between 1K and 10K followers, only 22.99% report making money, compared to 68.75% of accounts with 500K to one million followers.Differences were also seen in relation to the influencers' fields of expertise. The average influencer makes $31 per hour, but a beauty specialist will earn double that, with $60 per hour, a record across categories (in relation to the time spent on maintaining the account). Some superstars can reap as much as $187 per hour. Overall, the categories making influencers the most money are animals, business and marketing, and fitness and sport.Nevertheless, only 4.27% of respondents say they live solely on their Instagram income. On average, these influencers earn $5,912.8 per month from their account.With the covid-19 pandemic, 47% of influencers surveyed say they earned more money. However, the pandemic has also had downsides, with 49.68% of influencers surveyed reporting seeing more fraudulent activity.In order to grow income via Instagram, the study showed that brand promotion remains the most important source of revenue among influencers, at 40.15%. Meanwhile, 14.92% of influencers promote affiliate programs using their accounts. Over on TikTok , influencers will soon be able to make money by creating custom content like shoutouts.Finally, influencers spend an average 24 hours per week managing their accounts (posts, creating Stories, chatting with followers, etc.) This average rises to 28.7 hours per week for Instagrammers who make money from their accounts and drops to 20.9 hours for those who do not.
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Read More »Kim Taehyung Kim Taehyung is the fastest person to hit 50 million followers in Instagram history.
After earning two Guinness World Records for fastest to hit 1 and 10 million followers back in December 2021, he extends his record as the fastest person and K-pop act to gain 50 million followers on the platform's history. For the month of August, Taehyung is also the highest-ranked K-pop account on the 'Top 1000 Instagram Influencers' list by HypeAuditor. The AI-powered influencer platform ranks Instagram profiles based on quality audience and authentic engagement.
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Instagrammers will get paid different amounts of money depending on how many followers they have. For example, Instagrammers with less than 10,000...
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It's not surprising that major influencers prefer to call themselves (content) creators,” He adds. Oct 22, 2019
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