Social Media Means
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Do hashtags get more views?

Hashtags do not help Instagram posts get more views, chief executive reveals. Instagram's head Adam Mosseri has revealed that adding hashtags to posts are not likely to help users receive more views on videos.

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Mr Mosseri replied: “Not really. They do help us to understand what a post is about which means it might be more likely to show up in a place like a hashtag page for instance, but in general no, I wouldn’t try and think of hashtags as a way to try and get more distribution.” This new information adds to a wealth of knowledge users are building about exactly how the platform works and what to look out for. The algorithm reflects likes, comments, direct messages, and other interactions on the app, and adapts to your habits to show users the content the company feels users will want to see most. "I’m not ready to kind of announce exactly what that’s going to be today. But over the next several months, the ability to bring some of your NFTs in, hopefully over time be able to mint things within that environment.”

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