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later.com - 2022's Best Instagram Hashtags: The Ultimate Guide - Later

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Promotion

But how do you find this many relevant hashtags for every post? Here are 3 different tactics you can use:

Tactic #1: Use a Hashtag Suggestion Tool like Later

To use it, type a hashtag into the tool’s search bar, hit “Suggest,” and it’ll immediately generate new hashtags, sorted by relevance:

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For the best results, search for keywords that are relevant to your brand or content and check out the “Top” results. When it comes to finding the best hashtags, post volume is a really important metric. If a hashtag has already been used on millions of posts, the chances are your post will be drowned out amongst the masses. On the other hand, if a hashtag only has a few hundred posts, it's likely that no one is searching for it on the Instagram Explore page. For a safe middle-ground, aim for hashtags with between 10K-200K posts. This is a great way to vet your hashtags, and can also provide valuable inspiration. For example, you might discover a more niche hashtag that starts with the same keyword, but has a much healthier volume of posts.

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