Social Media Means
Social Media Means
Photo: Ketut Subiyanto
Though influencers usually need massive followings to get paid to travel, there are plenty of companies that pay smaller influencers too. It takes work, the right marketing strategy, and the right pitch to the right company to pull it off, but you too can get paid to live that travel fantasy!
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Read More »They sent a large number of US influencers to the Amangiri Luxury Resort in Utah. Both trips were to promote their BADgal BANG! mascara and both garnered tons of social media attention. Influencers are able to generate content by going on luxury adventures like snorkeling, zip-lining, and boat rides. They ask influencers to use the hashtag #trippinwithtarte on their photos, which makes these trips all the more popular. In late 2017, Fresh cosmetics paid a group of influencers to fly to Cambodia for their launch of a lotus range of products. The influencers were able to see lotus flowers, a key ingredient of the products, in their natural habitat and show an authentic experience to their followers. Travel influencers and other influencers often seek out free hotel stays where they travel. The Ritz Carlton is one hotel company that offers these sponsorships. The Ritz Carlton is known for its luxury, and it partners with both micro and macro influencers of the same niche. This hotel company partners with macro and micro-influencers of multiple niches. With unique properties all around the world, Fairmont offers free stays, amenities, and activities in addition to paid promotion. They have engaged in year-long campaigns in order for influencers to show in-depth what the company can offer. Fairmont Orchid partnered with popular YouTube vlogger FunForLouis by sponsoring a trip to Hawaii. By exploring beautiful destinations near the hotel, he was able to showcase experiences made possible by staying there. Fairmont also partnered with liketoknow.it, an app where users can reserve travel and buy products through photos of Instagram influencers. By leaving links to the app, fashion influencers promote their stays at Fairmont hotels on Instagram.
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Read More »The luxury Los Angeles-based company offers cruises all around the world and took smaller influencers to Europe and Brazil. After the campaign, the cruise line’s Instagram page had grown 126%. This river cruise company recently started U by Uniworld, which is testing out the concept of millennial river cruising. The company noticed a generation gap in the appeal of river cruises. So they built ships and crafted activities catered to millennials that want to explore cities around the world by boat, and sponsored groups of influencers and bloggers to share their experiences. This non-profit company that develops marketing strategies to inspire state travel ran an ad campaign called “Catch the Winter Wave.” In order to showcase California’s winter activities, they sponsored trips for popular photography and travel influencers to travel all over the state. The campaign resulted in gorgeous photos and increasing interest in California’s lesser-known areas. Whether you’re a fashion, travel, beauty, or entertainment influencer, there are brands that can pay you to travel. While it takes work to find the right company to partner with, the incredible experiences are worth it and look all too enticing. Fiona Morgan is currently a blogging intern at LadyBossBlogger. She attends Asbury University in Kentucky and is studying journalism with a minor in art. Fiona has an interest in blogging and a passion for using writing to help others. Her hobbies include traveling, biking, painting, and photography.
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