Social Media Means
Photo: Karolina Grabowska
However, there are significant differences in income among accounts, notably depending on the number of followers. Micro-influencers (between 1,000 and 10,000 followers) make an average $1,420 per month. Mega-influencers (more than one million followers) make $15,356 per month.
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Read More »The battle for likes is still raging on Instagram. And with a growing number of influencers out there, the market is more competitive than ever. But how much money can an influencer really make? A survey from HypeAuditor reveals some surprising figures. Check out our Festive offers upto Rs.1000/- off website prices on subscriptions + Gift card worth Rs 500/- from Eatbetterco.com. Click here to know more. With perfect posts, magnificent wardrobes and gifts galore... on Instagram, the daily lives of influencers are filled with the stuff of dreams. Yet, behind this outward success, how much money are they really making? HypeAuditor conducted a survey of 1,865 Instagram influencers, asking them about their income, their workload and time invested, as well as their main sources of income. Of them, 45.74% were women and 28% were age 25-34.The first key takeaway from HypeAuditor's report is that half of the influencers surveyed (48.5%) say they make money from their Instagram account. On average, an influencer earns $2,970 per month. However, there are significant differences in income among accounts, notably depending on the number of followers. Micro-influencers (between 1,000 and 10,000 followers) make an average $1,420 per month. Mega-influencers (more than one million followers) make $15,356 per month.Still, among holders of accounts with between 1K and 10K followers, only 22.99% report making money, compared to 68.75% of accounts with 500K to one million followers.Differences were also seen in relation to the influencers' fields of expertise. The average influencer makes $31 per hour, but a beauty specialist will earn double that, with $60 per hour, a record across categories (in relation to the time spent on maintaining the account). Some superstars can reap as much as $187 per hour. Overall, the categories making influencers the most money are animals, business and marketing, and fitness and sport.Nevertheless, only 4.27% of respondents say they live solely on their Instagram income. On average, these influencers earn $5,912.8 per month from their account.With the covid-19 pandemic, 47% of influencers surveyed say they earned more money. However, the pandemic has also had downsides, with 49.68% of influencers surveyed reporting seeing more fraudulent activity.In order to grow income via Instagram, the study showed that brand promotion remains the most important source of revenue among influencers, at 40.15%. Meanwhile, 14.92% of influencers promote affiliate programs using their accounts. Over on TikTok , influencers will soon be able to make money by creating custom content like shoutouts.Finally, influencers spend an average 24 hours per week managing their accounts (posts, creating Stories, chatting with followers, etc.) This average rises to 28.7 hours per week for Instagrammers who make money from their accounts and drops to 20.9 hours for those who do not.
The most profitable Instagram niches Health and Fitness. ... Lifestyle. ... Parenting. ... Business. ... Music. ... Photography. ... Food. ......
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Influencers will influence how their followers dress, what makeup they should wear, or what products to buy. Creators, on the other hand, create...
Read More »Selena Gomez 'Queen of Instagram'
LONDON - Selena Gomez was dubbed the “Queen of Instagram” as the most-followed celebrity on the social media platform back in 2016. Now, Gomez says she’s not been on the internet for four and a half years. “It has changed my life completely, Gomez told “Good Morning America.” “I am happier, I am more present, I connect more with people,” Gomez said. “I understand how powerful the internet is, and in so many ways it’s done the best things for the world. But for me, I get to my news that is actually important I get through people in my life.” The singer, actress and producer, who currently has more than 300 million followers on Instagram, is promoting Wondermind, a mental health platform she helped found. Gomez, who has been outspoken about her challenges including, having bipolar disorder, told “GMA” the goal is to make resources available to those in need. “There are places where people go when they need help, and it’s unfortunate that they cost ridiculous amounts of money,” Gomez said. “But as with Planned Parenthood, there’s a place for women to feel okay and to feel understood, and I want that for mental health.”
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