Do longer videos do well on TikTok?

Best length for TikTok videos A study performed by a marketing firm reports that 50% of the surveyed TikTok users found videos that were over one minute in length to be stressful and that a quarter of the highest performing videos on TikTok were between 21 and 34 seconds in length.

flixier.com - Ideal TikTok video length and size in 2022 - The Ultimate Guide - Flixier

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Released almost six years ago in September of 2019, TikTok has quickly become one of the biggest video-focused social media platforms right now. With more than 1 billion users and over 200 million downloads in the United States alone, TikTok is a household name and a favorite of the 13 to 40 years old demographic. Despite its initial focus on short videos and music samples, TikTok has been steadily moving towards long-form video content over the past few years. As of the 10th of February 2022, the TikTok maximum video length is 10 minutes. This is a huge change from the previous maximum limit of 3 minutes and an even bigger jump when you consider that the app wouldn’t allow videos longer than 15 seconds in the beginning. TikTok hasn’t given any official statement on why they chose to increase the maximum length of videos, but it’s pretty obvious that longer videos provide more opportunity for monetization and advertisements. A less restrictive video length limit is also beneficial to certain content creators. Educational videos, comedy sketches or things such as cooking or DIY videos might work better in a longer format, but it’s not clear yet if TikTok audiences are willing to consume long-form content.

Best length for TikTok videos

Despite the TikTok maximum length increasing constantly, the numbers show that bigger doesn’t always mean better. A study performed by a marketing firm reports that 50% of the surveyed TikTok users found videos that were over one minute in length to be stressful and that a quarter of the highest performing videos on TikTok were between 21 and 34 seconds in length. Based on this data, we can conclude that it’s probably best to keep your TikTok videos between 21 and 34 seconds if you want the best results. As always, however, rules are meant to be broken. Feel free to experiment with different TikTok durations and see what works best in your niche. This “optimum length” might not apply to your content or your audience, so it’s always a good idea to try things out yourself.

Don’t forget about YouTube shorts!

It’s worth noting that while TikTok seems to be moving more and more towards long-form video content, YouTube has introduced Shorts. These are vertical videos with a maximum length of 60 seconds and the YouTube algorithm seems to be pushing and promoting them pretty hard. So if you follow our recommendations and make TikToks that last less than 60 seconds, you should consider creating a YouTube channel and uploading them as shorts in order to ensure that your content reaches as many people as possible.

Is there a TikTok minimum length?

With all this talk about how long TikTok videos can be, we thought it might be interesting to take a look at the minimum TikTok video length as well. Those of you looking to experiment with really short videos should know that TikTok won’t let you upload any videos shorter than 3 seconds. And while we’re talking about what TikTok will allow user to upload, we should probably mention the file size limits as well:

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What is the maximum TikTok video size?

If you’re going to become a TikTok content creator, you should probably know that there is a maximum file size limit to the videos that TikTok will allow you to upload. For some reason, the maximum file size differs between Android phones and iOS.

For Android, the TikTok maximum file size is 72 MB.

In the case of iOS, it’s almost 4 times larger. The maximum TikTik video size on iOS is 287.6 MB. If you’re looking for an easy, intuitive way to edit TikTok videos or cut them down to the proper length, you should consider using an online editor like Flixier. It’s easy to figure out, works right in your web browser (so it doesn’t require any installs or downloads) and it also allows you to publish your videos directly to YouTube so you can easily publish your videos as YouTube shorts as well. If your videos exceed the file size limit, you can use our online video compressor to bring them down to the right size without sacrificing the video quality.

What are the supported TikTok video file sizes and resolutions?

TikTok is compatible with .MP4 and .MOV videos. As far as resolutions go, vertical aspect ratios seem to be the most popular given the mobile platform, so you should try to stick with 1080 x 1920 or at the very least 720 x 980 if you don’t want your videos to look blurry. If you need some help getting your videos down to the right size or converting TikToks to MP4, you can use Flixier to do it quickly and easily right in your web browser. PRO TIP: If you have a video that was shot in landscape mode and you want to crop it down to a portrait orientation, the best way to do it is to crop your video using an online tool like Flixier. All you have to do is click on Start Editing, create a new project and choose a vertical aspect ratio designed for TikTok or Instagram Stories. Then, you can upload your video, drag it to the timeline and then use the mouse button to resize and reposition it on the canvas until it looks right. Keep in mind that you can also use the cogwheel button in the bottom right corner of the canvas to change the video resolution at any time, either by choosing one of our presets or typing in your own custom value. How to reduce the file size of a TikTok and convert it to MP4 without losing quality Start by opening up Flixier's video compressor tool in your favorite web browser.

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Click the Upload Video button or drag your favorite video over.

After your video is uploaded, you'll notice that there are different options you can tweak. We recommend leaving the Bitrate box checked and using the slider to bring the bitrate down to the ‘Normal’ level. If your video video is recorded at 60 FPS, you should also consider limiting the FPS to 29. If you shot your video in 4K, bringing the resolution down is the best way to reduce file size and the difference won't be noticeable on a mobile phone screen anyway. You can use the drop-down list to choose between 1080 x 1920 or 720 x 980, but the former is recommended. Click the Compress Video button when you're done tweaking the settings. Your video will be processed in a few seconds and then you'll be able to download the compressed version to your computer or continue editing it using Flixier.

How to start editing your own TikToks

If you want to start making your own TikToks but don't know where to start, we figured we'd point you towards some of the best places to start. Obviously, the most accessible option is the TikTok app itself. TikTok has a built-in editor which you can use to edit your clips. It's quite limited, but it can be a good way to start out and learn the basics of video editing before moving on to something a little more professional. If you're looking for something a little more feature-rich but still easy to use, you can try Flixier. Our video editor runs in your web browser and is pretty intuitive and easy to figure out, allowing you to create engaging TikToks in just a few minutes. Of course, if you'd rather not bother with trying to edit your own videos, you can always choose to hire a company that offers professional video editing services . This way, you just send them your footage and they can do all the editing for you!

Closing Words

We hope you found this guide helpful. If you're looking for more information on how to improve your TikToks, feel free to check out our top tips for making engaging TikTok videos.

flixier.com - Ideal TikTok video length and size in 2022 - The Ultimate Guide - Flixier

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