Social Media Means
Social Media Means
Photo: George Milton
The best Media jobs can pay up to $114,500 per year. Careers in the media can include everything from reporters and journalists to correspondents, researchers, lighting technicians, camera operators, writers, editors, and directors or producers.
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Read More »Careers in the media can include everything from reporters and journalists to correspondents, researchers, lighting technicians, camera operators, writers, editors, and directors or producers. Media jobs exist in newspapers and magazines, radio and television shows, content for the internet and social media, and in emerging mass communications technology. While many positions focus on research and creating a story, conducting interviews, advertising, public relations, or writing, you may also find a media job behind the scenes, working with the production technology that makes mass media possible. There are even jobs in media administration, coordinating the various aspects of labor that come together to form a cohesive media product. Because media jobs are so varied, there is no single path to getting one. Depending on your field, interest, expertise, and preferred medium, you might need specific technical skills, superb writing ability, business acumen, or a combination of these along with a bevy of other qualities. While not all positions require postsecondary education, most do require experience. Particularly for those interested in journalism, many people begin working in local newspapers or small radio shows and work their way into national publications, and some take paid internships at magazines or publishing houses before graduating college with a bachelor’s degree in communications. Director Paid Media Salary range: $70,000-$115,000 per year The majority of Director Paid Media salaries across the United States currently range between $70,000 (25th percentile) and $115,000 (75th percentile) annually. This moderate range of salaries suggests pay in this role will be consistent, regardless skill level, location and years of experience, though some advancement is possible. Based on recent job postings on ZipRecruiter, the Director Paid Media job market in the United States is very active, with many companies hiring. Media Developer Salary range: $41,000-$114,500 per year The majority of Media Developer salaries across the United States currently range between $41,000 (25th percentile) and $114,500 (75th percentile) annually. This large range of salary potential suggests there may be many opportunities for advancement and increased pay depending on skill level, location and years of experience. Based on recent job postings on ZipRecruiter, the Media Developer job market in the United States is very active, with many companies hiring. Media Director Salary range: $51,500-$110,000 per year A media director works within an advertising agency or marketing department, and is responsible for coordinating the creation and distribution of marketing materials, press releases, and advertising campaigns. Your duties include working with clients to determine appropriate campaign strategy for products or services and making cost estimates for the finished campaign product. You also work closely with the account management and art departments, directing the composition of marketing materials and overseeing all aspects of the campaign, including photo and commercial shoots, media buys, and communication with contacts in the media industry. Associate Media Director Salary range: $90,000-$104,000 per year The majority of Associate Media Director salaries across the United States currently range between $90,000 (25th percentile) and $104,000 (75th percentile) annually. Most people working in this role make similar salaries regardless of skill level, location and years of experience. Based on recent job postings on ZipRecruiter, the Associate Media Director job market in the United States is very active, with many companies hiring. Interactive Producer Salary range: $74,000-$100,000 per year The majority of Interactive Producer salaries across the United States currently range between $74,000 (25th percentile) and $100,000 (75th percentile) annually. This moderate range of salaries suggests pay in this role will be consistent, regardless skill level, location and years of experience, though some advancement is possible. Based on recent job postings on ZipRecruiter, the Interactive Producer job market in the United States is moderately active, with several companies hiring. Media Consultant Salary range: $24,000-$91,500 per year A media consultant is sometimes called a media specialist or public relations specialist. A career in this field focuses on using digital media, such as social media networks, to enhance a company's online image or to communicate with customers. You may also coordinate communication between the company and press by setting up speaking engagements, interviews, or other appearances. A media consultant may provide insight into the website or advertisement design for a company. Media Manager Salary range: $50,500-$86,000 per year A media manager oversees the various aspects of a company’s presence in print and on the web, TV, and radio. In larger companies, you lead teams of marketers who focus on particular media types, but in small businesses, your job may encompass all media presence. Your job duties include developing marketing opportunities, creating content, and updating the company’s website and social media posts. You may engage directly with clients and the public via social media platforms. Excellent organization and communication skills are a must. Senior Media Buyer Salary range: $64,000-$84,500 per year The majority of Senior Media Buyer salaries across the United States currently range between $64,000 (25th percentile) and $84,500 (75th percentile) annually. This moderate range of salaries suggests pay in this role will be consistent, regardless skill level, location and years of experience, though some advancement is possible. Based on recent job postings on ZipRecruiter, the Senior Media Buyer job market in the United States is active, with some companies hiring. Media Analyst Salary range: $47,500-$84,000 per year A media analyst researches and examines social data to determine if marketing campaigns are effective at meeting business objectives. These marketing professionals help build a company’s online presence and improve brand awareness using blogs and search engine optimization (SEO). As a media analyst, your job duties include strategizing ways to sell a company’s products or services, finding SEO keywords and monitoring social tools, analyzing data and writing reports, and using marketing information to reach an organization’s customer base.
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Read More »Senior Media Planner Salary range: $64,000-$80,000 per year The majority of Senior Media Planner salaries across the United States currently range between $64,000 (25th percentile) and $80,000 (75th percentile) annually. This moderate range of salaries suggests pay in this role will be consistent, regardless skill level, location and years of experience, though some advancement is possible. Based on recent job postings on ZipRecruiter, the Senior Media Planner job market in the United States is very active, with many companies hiring. Sports Analyst Salary range: $40,500-$75,000 per year A sports analyst is a professional with a background in journalism, analytics, or a particular sport. As a sports analyst, your duties vary depending on the medium and employer. You may provide commentary and expert insight during the broadcast of a sporting event, work with data and statistical modeling to find relevant sports information and trends, or interview athletes and coaches before a sporting event. Your responsibilities may also involve traveling to the site of the game to provide live analysis during a broadcast. Digital Media Planner Salary range: $54,500-$74,500 per year A digital media planner works with a marketing client to create an advertising campaign. In this career, your job duties include helping to storyboard ads and determine how best to distribute advertising; this occurs through a website or through social media. The qualifications for this job vary, but often include a bachelor’s degree in marketing. By taking supplementary classes in business management, writing, or web design, you make yourself more competitive. As a digital media planner, you need to be creative and able to adjust to a rapidly changing market. Media Executive Salary range: $36,500-$74,000 per year A media executive runs a television, radio, film, or music company. They often have a background in sales, advertising, or marketing. Job duties often include managing and training sales, advertising, or other employees in developing and promoting media that fits the company brand. A media executive guides their team in building relationships with clients. To excel in this career, you need solid negotiation skills and experience in strategic planning, brand management, and training. Digital Media Buyer Salary range: $48,500-$71,000 per year The majority of Digital Media Buyer salaries across the United States currently range between $48,500 (25th percentile) and $71,000 (75th percentile) annually. This moderate range of salaries suggests pay in this role will be consistent, regardless skill level, location and years of experience, though some advancement is possible. Based on recent job postings on ZipRecruiter, the Digital Media Buyer job market in the United States is moderately active, with several companies hiring. Multimedia Producer Salary range: $37,000-$69,000 per year A multimedia producer oversees digital productions of web content. As a multimedia producer, your job duties include supervising story writing, graphic design, music content, and other elements of a piece, as well as delegating responsibilities and guiding team members. The career qualifications for a multimedia producer typically include a bachelor’s degree in a field like communications, graphic design, or computer animation, along with relevant experience and managerial skills. You should also have familiarity with software programs used in digital design and the ability to guide a project from concept to production. Media Planner Salary range: $51,000-$67,000 per year A media planner is an expert in all types of media, demographics, and placement strategy. Your primary job duties are to research and analyze various types of media to create cost-effective advertising strategies for your clients. Through a combination of data and metrics, you create the most inexpensive and effective advertising plans for specific products. You advise clients why and how to use magazines, radio, television, internet, and other types of media for advertising purposes. Media Producer Salary range: $55,000-$65,000 per year A media producer is the primary administrative presence on a television show or film set. As a media producer, your job duties involve ensuring the smooth running of a production. You develop the budget, hire crew members, rent equipment, determine locations, create production schedules, help with finding directors and cast members, and work with the executive producers to secure money for the production. You can serve as media producer on various sized projects, from digital shorts to big budget blockbusters. Media Specialist Salary range: $31,500-$60,000 per year As a media specialist, you work at a library or academic setting to manage an organization’s media resources. Your job duties include managing materials, ordering new media, and assisting people in finding the right resources. You handle a wide range of media types, including books, newspapers, CDs, film, and online media. In a school library, you help students find the materials they need, and you may assist teachers by providing media assets to enrich the learning experience. You also perform basic maintenance on media equipment. Media Professional Salary range: $34,000-$60,000 per year A media professional is a person who works as part of a company’s communications team. Their duties are to help develop marketing, brand, or informational campaigns across a wide array of media, including social media, email, web, and print. The career requires a bachelor’s degree in journalism, communications, or a related field and job experience in the advertising or marketing industries. Excellent written and verbal communication, strong analytical skills, and the ability to work independently are necessary for this career.
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Read More »Digital Media Producer Salary range: $52,000-$59,500 per year As a digital media producer, your responsibilities include directing and producing media content, much like a digital journalist, for short-form storytelling and providing editing support as needed to create digital-first client deliverables. You provide creative support for each photographer and writer and help define the best systems, methods, and employees or suppliers needed to get the work done. You also organize complex source materials into coherent multimedia pieces, from web video to audio content, based on client requests and the standards set by your creative board. Other duties include participating in photo and video shoots, updating files on servers, creating timelines, and always being committed to improvement by taking ideas from clients and managers. Media Coordinator Salary range: $35,500-$50,000 per year A media coordinator, sometimes called a media buyer, oversees advertising and marketing campaigns across various channels, such as print, digital, and broadcast. As a media coordinator, your job duties include planning advertising campaigns for clients, purchasing ad space from media outlets, managing marketing budgets, and implementing marketing campaigns. The qualifications for a job as a media coordinator are a bachelor’s degree in marketing or advertising and marketing experience. You need strong communication and organizational skills for this role. Assistant Media Planner Salary range: $38,000-$50,000 per year An assistant media planner supports the marketing team with finding suitable media platforms for company or client advertising. As an assistant media planner, you report to the media planner and help with research, strategy, and optimization. Your job duties may include assisting with campaign execution, evaluating campaigns for audience impact, providing strategy recommendations based on optimization results, and preparing weekly summary reports. You may also act as a media buyer with television, radio, and online companies. The career typically requires a high school diploma or GED certificate and prior experience with advertising and multimedia campaigns. Some employers may also require a bachelor’s degree in marketing, communications, or a related field. Additional qualifications include excellent interpersonal, analytical, and communication skills, basic knowledge of industry tools like Google Analytics, and the ability to work under pressure in a deadline-driven environment. Media Associate Salary range: $28,500-$42,000 per year A media associate works in the media department of a company. In this career, you perform specialized tasks including managing social media content. Other duties include interacting with a community of users via the company’s social accounts. This is often an entry-level job, but most employers require educational qualifications such as a bachelor’s degree in marketing, communications, or a related field. Experience and skills with a specific type of media, such as social media or online advertising, are valuable to employers as well. Assistant Media Buyer Salary range: $33,500-$41,500 per year An assistant media buyer provides administrative support in advertising, marketing, and promotional campaigns. As an assistant media buyer, you work closely under a senior media buyer and may perform preliminary research to find the appropriate media platform, communicate with advertising agencies, negotiate with vendors, and prepare documents for clients. The qualifications for the position include at least a high school diploma or a GED certificate. Some employers prefer a bachelor’s degree in communications or a relevant field and previous experience in sales or marketing. You also need technical skills, including proficiency with standard Microsoft Office and email programs.
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