Do social media managers need an LLC?

Most social media marketing businesses will benefit from starting a limited liability company (LLC). By starting an LLC for your social media marketing business, you can protect your personal assets and increase your tax options and credibility.

howtostartanllc.com - Should I Start an LLC for My Social Media Marketing Business?

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LLC Benefits for a Social Media Marketing Business

By starting an LLC for your social media marketing business, you can:

Protect your savings, car, and house with limited liability protection

Have more tax benefits and options

Increase your business’s credibility

Limited Liability Protection

LLCs provide limited liability protection. This means your personal assets (e.g., car, house, bank account) are protected in the event your business is sued or if it defaults on a debt. Social media marketing businesses will benefit from liability protection because of the risk of trademark infringement, false advertising, violation of privacy, and defamation. Example: An employee does an interview and says something inaccurate about a competing social media marketing company. Your competitor learns of this comment and files a libel lawsuit against your business. An LLC will also protect your personal assets in the event of commercial bankruptcy or loan default. To maintain your LLC's limited liability protection, you must maintain your LLC's corporate veil.

LLC Tax Benefits and Options for a Social Media Marketing Business

LLCs, by default, are taxed as a pass-through entity, just like a sole proprietorship or partnership. This means that the business's net income passes through to the owner's individual tax return. The business’s net income is then subject to income taxes (based on the owner's tax bracket) and self-employment taxes. Sole proprietorships and partnerships are taxed in a similar way to LLCs, but they do not offer limited liability protection or other tax options.

S Corp Option for LLCs

An S corporation (S corp) is an IRS tax status that an LLC can elect. S corp status allows business owners to be treated as employees of the business (for tax purposes). S corp tax status can reduce self-employment taxes and will allow business owners to contribute pre-tax dollars to 401k or health insurance premiums. The S corp status requires that the business pay the employee-owner(s) a reasonable salary for the work they perform. In addition, the business might need to spend more on accounting, bookkeeping, and payroll services. To offset these costs, you'd need to be saving about $2,000 a year on taxes. We estimate that if a social media marketing business owner can pay themselves a reasonable salary and at least $10,000 in distributions each year, they could benefit from S corp status. You can start an S corp when you form your LLC. Our How to Start an S Corp guide will lead you through the process.

Credibility and Consumer Trust

Social media marketing businesses rely on consumer trust. Credibility plays a key role in creating and maintaining any business.

Businesses gain consumer trust simply by forming an LLC.

A growing business can also benefit from the credibility of an LLC when applying for small business loans, grants, and credit.

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