Do you need 10k followers to get Reels bonus?

Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels, which requires at least 1,000 views on Reels (rather than a follower minimum).

businessinsider.com - How Many Instagram Followers You Need to Start Getting Paid

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But at what point — and with how many followers — can an influencer start making money?

Insider has talked with dozens of influencers about when they started making money, how, and how much.

The good news is, there's no strict minimum.

For instance, Kayla Compton became a brand ambassador for jewelry company PuraVida with less than 2,000 followers, she told Insider last year. She said her starting sponsored-content package at the time was $250, and that she also got paid by sharing affiliate links or codes with her followers and earning a small commission. Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels, which requires at least 1,000 views on Reels (rather than a follower minimum). On the other hand, other Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app. Today, influencers no longer need hundreds of thousands of followers to start earning cash.

Here are a few reasons why:

Here's a full breakdown of our coverage:

From brand deals:

Read more: Instagram is abruptly shutting down its affiliate marketing bonuses, which used to pay up to $400 a month

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Which Instagram niche makes the most money?

One of the most popular and profitable Instagram niches for making money is fashion. Global revenue in the eCommerce fashion segment is forecast to reach $1.357 Trillion by 2025. As a social media platform that focuses on visual media, Instagram is a powerful marketing tool for all fashion stores.

printify.com - Top 9 Profitable Instagram Niches for 2022 - Printify

An eCommerce niche represents the special category your product falls in. This focused and targetable section of the larger market has its own unique demand that is met by your offering. One of the fastest-growing social media platforms, Instagram has over two Billion active users. Over half a billion people use Instagram every day. With 90% of users following a business, there is a huge potential market to make money on Instagram. While competition is heating up, with 70% of US businesses using Instagram for business, there is space to grow within a niche. Establishing yourself in a niche market and catering to a particular category of people can give you a range of competitive advantages. Check out some specific reasons why it’s important to have a niche in your business:

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