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Do YouTube dislikes matter?

The fact is, that the rating system of YouTube relies the most on the activity of users, but it doesn't distinguish the actions of them. So, whatever they do, even if they hit the thumbs down, this action will count in your ranking as a method of interaction.

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YouTube is one of the few social platforms that offer their users the opportunity not only to show the positive view on the content, but negative as well. Dislike button is right there beside the like. This function concerns bloggers, especially the ones who have only started their career on YouTube. But let’s discover how dislikes affect YouTube videos actually, and is their impact solely negative? Who knows, maybe after reading this article there will be reasons for you to buy dislikes for your YouTube growth. Let’s see what is the deal about dislikes and should you be afraid of getting them.

Dislikes And Ranking System Of YouTube

Long story short – dislikes do affect the ranking algorithms of this network, but not in the way that you think. The fact is, that the rating system of YouTube relies the most on the activity of users, but it doesn’t distinguish the actions of them. So, whatever they do, even if they hit the thumbs down, this action will count in your ranking as a method of interaction. For the rating, this is a sign of engagement, along with commenting, sharing, and liking the video. So, when you inevitably meet some disses under your video, don’t panic – this won’t hurt your position on the platform as much as you think, at least, not directly. There are certain conditions that make the situation when your dislikes won’t impact the ranking negatively. First of all, the algorithm will be rather attentive to the watch time. If a user watched your video completely, and then hit the thumbs down, the system will still consider your video as the one that holds the attention of them – and thus a dislike won’t affect your exposure on the platform.

The Importance Of Dislikes For The Content Caregorization

Dislikes are a huge analytical instrument in the arsenal of YouTube content categorization. The system uses dislikes directly, to analyze the behavior of the user and offer only the most relevant content, in order to keep them engaged within the platform as long as possible. So, each dislike that a particular person hits, is helping YouTube to form the list of recommended videos and improve their experience on the network. From this perspective, creators can have less exposure, if thumbs down are hit by a vast group of the audience. More dislikes from different people would mean the inevitable loss of popularity, due to the fact that your video becomes interesting and relevant for a lesser target group.

Dislikes And The Audience

Examining the reaction of your audience to dislikes is a decent method to understand if you are actually getting the negative impact of disses on your rating. Remember, when you are creating content, it will for sure get some dislikes:

From bored people

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From internet trolls

From occasional visitors who don’t think your videos are relevant for them

These people aren’t your target group, hence you shouldn’t worry much about the thumbs down, as long as your community exposes a lot of support and discusses your dislikes in the context “why would someone dislike this wonderful video?”. The fact is, that dislikes aren’t exposed to the user at once – in search results and simply on the main page they will see titles and thumbnails, and mostly, people only pay attention to dislikes when they want to hit their own. Hence, the number of thumbs down isn’t affecting the interest of the audience to your content, unless it is monstrously big.

What Dislikes Tell About Your Content

The practical purpose of dislikes in your blogging life is that they help you to analyze how successful each particular video is. By comparing different types of content that you create, you can understand what format is the most interesting and engaging for people who watched it. Your loyal community can hit dislikes as well, but in most cases they will explain the reason for that in comments. If they do so, it is luck for you, as you get the chance to improve your performance on YouTube effectively, according to the real feedback of the audience. Even negative reviews are useful for you because you can eliminate the mistakes easily when you know them.

In connection with other statistics, like:

Audience retention

Watch time

Views count

Dislikes can give you a full perspective for further growth, gaining more influence and reputation as users see your evolution.

Dislikes And Profit

Of course, when YouTube is a source of revenue for you, you will be concerned if getting thumbs down will affect your monetization. The answer is quite similar to the issue of rating – there is no direct way dislikes impact your revenue. But there’s always the chance they will do it indirectly. Hitting dislike takes effort, and as we know it, this is an alert for you that there is a possibility that you will lose exposure on the platform and thus your content will get less views, likes, and other important metrics. And when your video is less viewed it really loses the potential for monetization. And of course, no sponsors would be eager to support your creations if they see that you get a lot of negative feedback. Now as we know how dislikes can affect the creators dwelling on YouTube, it is time to know how to get less of them, to get off the worries about losing popularity and influence on the network. Here are gathered some effective tips that will help you to experience less negative reaction to your videos:

Do a lot of analytical work

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Being constantly attentive to the state of your channel can guarantee that you will react properly to different situations and will be able to adjust your strategy quickly, lessening the negative impact on your growth.

Be consistent

Not only do you have to maintain a tight schedule for your uploads, but also you must keep the message of your channel stable. Users like consistency, and they don’t be happy to see how your content purpose changes all the time. If you are applying changes to the theme of your channel, it has to be motivated and explained to your audience.

Provide value

The competition in most niches on YouTube is very high nowadays, so creators have to be really smart about what they offer to the audience. Actual, interesting, and valuable information will bring you more fruitful results, so you must aim for providing the most relevant content to your viewers.

Work on SEO

The base of gaining popularity on YouTube is hitting the right target audience. And to make this happen, you have to help the system to categorize your videos in the right way. Define your most relevant keywords and input them organically in your video titles, descriptions and closed captions, if possible. This will increase your visibility and the chance to impress the targeted audience.

Create decent thumbnails

To attract more users to your content, you must provide a distinct and engaging thumbnail. This tiny picture can increase your rates significantly, if it is corresponding to the topic of the video and gives a viewer the right hint on what they are about to see. Minimalistic design with added small text is a good method for gaining visibility on the platform.

Make interesting and personalized content

Nothing drives the interest of the audience more than the bright charisma of the entrepreneur. YouTube is a social media, so personality matters a lot in terms of getting more popular here. You don’t have to change who you are for a bigger rating. But being sincere and open to your community is what establishes your reputation and wins the hearts of new viewers. Simply come as you are – your fans will surely find you.

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