Photo: Anete Lusina

Does Facebook pay per views?

How Much Does Facebook Pay With In-stream Ads? As with most ad-based videos, your income is based on how many views you're getting and where they are being streamed. Facebook video monetization rates are also dependent on the cost per thousand (CPM) impressions the advertiser is charging.

uscreen.tv - Facebook Video Monetization: An Ultimate Guide For 2023 - Uscreen

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Action!

Consistently meeting these rules will put you in a great position to start making money from advertisers.

1. Leverage the Brand Collabs Manager

Have you been looking for an easy way to connect with major brands to make your influencer dreams come true?

15,000 post engagements over the last 60 days.

180,000 minutes viewed over the last 60 days.

30,000 1-minute views for 3-minute videos over the last 60 days.

2. Set Up Subscriptions

Maybe you’re looking to avoid corporate partnerships and would rather stay independent. Good news, you can still make money on Facebook. Subscriptions, formerly known as Fan Subscriptions, puts your content behind a paywall so only your followers can see your posts. Subscriptions has stricter eligibility requirements than Brand Collabs Manager. To put up your paywall you need:

To have at least 10,000 followers or at least 250 return viewers.

50,000 Post Engagements or 180,000 watch minutes in the last 60 days.

If you decide to put content behind a paywall, you’ll need to make sure it’s worth the price of admission.

Think about sharing behind-the-scenes videos or hosting Q&A’s for subscribers only.

Go to the Creator Studio on Facebook. Select the page you’d like to monetize and click “Start Setup.” Read and accept the Terms & Conditions. Setup your Facebook video payout account. Select the benefits the subscribers will get. Choose your subscription price. Wait for approval. You can research what other video creators charge for their content if you need help deciding on a price.

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It’s important you do your research, as setting the price too high may alienate followers, and setting it too low will have you missing out on well-deserved cash. In-stream ads are played while your video is being viewed, and they come in 3 forms:

Pre-roll ads: the ads that play before your video starts.

Mid-roll ads: the ads that play during your video.

To be eligible for in-stream ads, you need to have:

10,000 page followers.

Videos that are at least one minute long.

At least 600,000 minutes of view-time in the last 60 days.

At least 5 active videos.

You can verify your eligibility in the Creator Studio.

Facebook can automatically place ads in your videos based on where they think it will have the best results. It’s a great option if you want to save yourself some time. This is the default option for in-stream ads, so all you have to do is: Select “Video” from the “Home” tab of the Creator Studio. Upload your new video. Select “In-Stream Ads.” There is also the option to place ad breaks in the video yourself. To start, simply check the “Choose Placements” box in the In-Stream Ads section of the Creator Studio.

From there, you can:

Add the cue points to your video where you’d like ads to appear. Make sure the ads are spaced out by at least 2 minutes. Select “Publish” to finish placing your ads. This will move the ad by up to 10 seconds forward or back within the video to be in a better position.

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Get the most out of your in-stream ads by strategically placing them at natural breaks. Use cliffhangers right before the ad runs to keep viewers hanging on for what comes next the way successful television shows do.

4. And Monetize Your Live Streams

A big money maker for content creators is streaming live videos. You can bypass the need for advertisers and get paid directly by your followers. Viewers can purchase Facebook Stars for $0.01 and send them to their favorite creators during live streams. If a viewer missed a live stream, they can still tip the recorded video so long as it had Stars enabled.

If your live streams are eligible to receive Stars, consider…

holding a contest

a Q&A session

demonstrating a service or product

conducting an interview

…to receive more tips.

Wrapping It Up

Creating your own subscription site through a platform like Uscreen can lead to larger paychecks and a more stable income.

Start your 14-day free trial today! Start Free Trial

Have more questions about Facebook video monetization? We have answers.

uscreen.tv - Facebook Video Monetization: An Ultimate Guide For 2023 - Uscreen

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