Photo: Brett Sayles

Does going Live help gain followers?

Expand your online reach As you go live, your viewers are allowed to instantly like, comment, and share your content. This, of course, increases the engagement on your account.

plannthat.com - Reasons to Go Live on Instagram and Why You Should Be Doing It - Plann

How much does TikTok with 1000 followers pay?

For perspective, remember that the creator fund pays around 2 to 4 cents per 1,000 views. That means, if your video had one million views, you...

Last updated Apr 21, 2022

Do subscribers give you money?

How Much Money Does a YouTuber Make Per Subscriber? YouTube does not pay you based on the number of subscribers you have on your channel....

Last updated Jan 3, 2020

Promotion

It’s time to jump in front of the camera and go live with your audience. The best thing about Instagram Live is that you can have a raw interaction with your audience in real-time. No edits, no cuts, no gimmicks! Watching you be this authentic about your business in the moment encourages your followers to trust you and your product. Going live on Instagram will help you create a personal connection with your audience and give them an opportunity to engage and voice their thoughts. Instagram Live is one of the best tools that produce high engagement and customer loyalty on Instagram. Instagram Live was a feature launched in 2016 by Instagram to broadcast live videos to your audience. This feature works within Instagram Stories, and you can go live by tapping on the “live” icon. Plus, your followers will receive an in-app notification whenever you start a live broadcast to boost engagement, reach and attendance. The above stats prove how people are more interested in streaming live videos than reading a blog post or being satisfied with just an image. Not to mention, with the addition of Live shopping on Instagram, audience engagement during live sessions has escalated. You can showcase the products you want to sell while simultaneously interacting with your community and capturing their interest.

You’re bumped to first place in follower’s Story Feed

If you are an avid Instagram user, you’d know that it’s instantly brought to our attention when someone we follow is live on the platform. That’s because as soon as you go Live, Instagram whooshes you up to the first spot on your follower’s story feed. If you want to grab your followers’ attention and ignite their curiosity, go LIVE! It also sends notifications to your followers when you go Live. So, unless your followers have their notifications turned off, they sure are made aware of your Live session activity. Instagram also offers features to share a replay of your Live to your feed or profile. So if your followers miss the Live, they can watch the replay.

A chance to showcase your brand personality

What does it mean when a girl wants to do streaks?

By her definition, a streak is when you snapchat each other every day for a given number of days. “Some people have streaks with 100 days. I know a...

Last updated Jun 18, 2020

Which field is best for digital marketing?

That said, some of the digital marketing verticals that draw in people include SEO and SEM, Email Marketing, Social Media Marketing, Content...

Last updated Nov 10, 2018

Promotion

Live broadcasts allow you to show the human side of your business to your followers. Give them a tour of your business, products, and workplace and let them into your space while simultaneously gaining their trust. People invest in businesses they can relate to and feel confident in. Your brand values, principles, and personality can shine through in engaging with your audience. If you’re looking to build a strong, engaged community, jumping in front of the camera for a live broadcast is a powerful way to do just that!

Expand your online reach

Instagram rewards users who take advantage of platform features, like Instagram Live. The more activity on your account, the more familiar you’ll get with the algorithm. As you go live, your viewers are allowed to instantly like, comment, and share your content. This, of course, increases the engagement on your account. This is a big tick from Instagram, giving them another reason to prioritize your feed posts and other types of content in the Discover feed. As the algorithm sees higher engagement on your account, your content will show in your target audience’s feed, giving you new exposure and broadening your reach.

Builds stronger connections with your audience

As mentioned before, Instagram Live lets you create a personal, safe place and get real with your audience. This offers you a chance to be relatable and humanize your brand. By offering immediate, real-time access, your audiences will develop a deeper connection with you and your business. Plus, they’ll have a reason to remember you when they’re ready to make a sale or buy your products. Yes, going live can be a daunting task, and you need to do a bit of prep beforehand. But, the investment of time and energy is worth it as it can offer powerful benefits to your business. Not sure where to start with a live broadcast? Here are a stack of easy ideas you can try.

Host a Q&A session

Can I do affiliate marketing without showing my face?

It's completely possible to build a six-figure affiliate income without any of your customers seeing your face or knowing your name. I know, I've...

Last updated Mar 30, 2021

What filter app is everyone using?

What filter app is everyone using? YouCam Perfect has been downloaded over 600 million times. It's available for iOS and Android, so you can edit...

Last updated Dec 30, 2018

Promotion

Prepare to answer some frequently asked questions, or if you are up for it, take on some live questions from the comments. Ask your viewers if they are curious about you or your brand and showcase your expertise about a specific theme. Starting with a particular topic in mind and talking about it can give you a seamless transition into a Q&A session at the end. Plus, always remember to pin the title of your Live Broadcast so you audience knows what you’re discussing!

Collab with an influencer

Inviting an influencer has the potential to bring in a whole bunch of new group of viewers to your Live. This can have a significant impact on your reach and engagement as the fans of the influencer chime in. Again, having a conversational topic in mind and preparing your questions would be a huge help. By teaming up with an influencer in your industry or niche, you can instantly double your reach and boost the chances of these viewers turning into followers (and even customers).

Tutorials and product how-to

Another idea would be to show your audience how to use your product. Give them a stack of tips and tricks to help them get the best results, and make sure to use the tools of Live Shopping to make it easy for viewers to purchase the product you’re mentioning.

Announcements or new product launches

Many influencers and marketers take advantage of Instagram Live’s features, but many underestimate its potential. By actioning these tips and tricks, you can build real-time connections with your audience and convert them into paying customers. Looking to streamline your social media workflow? Plann’s all-in-one social suite gives you the tools you need to plan, create and schedule your content across every social media platform. Go on, sign up today to access a free 7-day trial of Plann.

plannthat.com - Reasons to Go Live on Instagram and Why You Should Be Doing It - Plann

Is digital marketing a booming career?

Career Outlook for Digital Marketers In fact, 77.4% of businesses are now investing in website optimization and 69% in digital media. The future...

Last updated May 26, 2020

What is the difference of social media?

Essentially, social media is a platform for broadcasting information, whereas social networking is a platform for communicating with one another....

Last updated Oct 12, 2018

Promotion

Why should we hire you as a coordinator?

You're a good fit and will be a valuable addition to the team. You have the skills and experience to solve problems and overcome challenges. And...

Last updated Dec 27, 2021

Promotion

What is the most beautiful word?

The Top 10 Most Beautiful English Words 1 Sequoia (n.) (A seven-letter word that has the letter Q and all five vowels) 2 Euphoria (n.) A feeling or...

Last updated Oct 24, 2019