Photo: Engin Akyurt

Does Instagram live increase followers?

For example, every time you go live on Instagram your followers will receive an in-app notification, and your Live will be bumped to the front of their Instagram Stories feed. With all this in mind, Instagram Live is an awesome tool to promote your products, engage with potential customers, and increase your reach.

later.com - Instagram Live: A Step-by-step Guide for Businesses - Later

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Now that you know how to go live, we can dig into what makes for a really great strategy!

Going Live hits different when your followers come through 🙌

Live Scheduling lets you schedule your stream up to 90 days in advance and followers can set reminders to tune in ❤️🔔 pic.twitter.com/8t7BWmjEL7 — Instagram (@instagram) October 13, 2021 Tell your audience what they can expect in the live broadcast, and invite them to share any questions they have in the comments. This can help your followers feel more engaged, and ultimately more likely to tune in.

Tip #2: Go Live When Your Audience is Most Active

Take a look at your Instagram Insights. Under the Audience tab, you’ll find a breakdown of when your followers are most active online broken down by day of the week and time of day. And if you’re looking for even more detail, you can use your Later Analytics to hone in on your audience’s behaviors.

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Tip #3: Consider Your Lighting and Location

Consider how the backdrop of your Instagram Live supports your brand’s message. For example, a minimal white setting with plants will create a totally different aesthetic to a wall with scrapbook-style photos on it. If your brand is fun and playful, consider how to reflect that with your use of color. For example, a bright pop of pastel can instantly shift the tone of your Instagram Live and make it feel more on brand. In terms of lighting, natural light is always the most affordable (and often the best) option.

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Tip #4: Have a Clear Content Plan

As with any video content, it’s super important to have a clear vision of what you’re going to cover in your Instagram Live broadcast. Having a clear plan will help prevent any awkward pauses, and will also make sure you’re hitting all the important points for your business agenda. One of the best ways to plan your live stream is to think of it as having a beginning, middle, and an end — or more specifically, an introduction, focal point, and conclusion — and making a note of the most important messages to get across during the broadcast. It’s also a good idea to consider what could go wrong in a “worst case scenario.” For example, if your live broadcast relies on viewers’ questions, have a backup plan in case you don’t receive any. This could be a list of questions that you’ve gathered earlier from Instagram Stories, or an alternate talking point.

Tip #5: Introduce Branded Elements

However, that doesn’t mean that you can’t introduce some branded elements to make your live broadcast feel more aligned with your brand values. This could be as simple as having cue cards in your brand color palette, holding a branded mug, or choosing a backdrop that fits with your creative aesthetic.

Watch our TikTok video to discover exactly how to do this here:

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Tip #6: Keep Your Business Goals Front and Center

There are hundreds of reasons to go live, so nailing down what matters the most can help keep your broadcast focused, effective, and measurable! This could be building hype around the launch of a product, spreading the news about an important company update, getting real-time customer feedback, driving sales for an existing product line, or positioning your brand as an expert on a certain domain. Tap the “Share" button to repurpose your Live as an Instagram Video. Live broadcasts have to be at least 1 minute in length in order to be shared. Only a small percentage of businesses are going live, so there’s a ton of opportunity to grab your followers’ attention, build brand awareness, and even make some sales! Ready to jump-start your Instagram strategy? Later makes it easy for you to plan, preview, and schedule your Instagram content!

later.com - Instagram Live: A Step-by-step Guide for Businesses - Later

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