Does Instagram punish you for using the same hashtags?

Instagram's algorithm wants new and fresh content on the platform. If you're using irrelevant hashtags, or if you're using the same hashtags over and over in posts… you're going to get hit by the Instagram Shadowban (eventually).

andrewlee.ventures - Instagram Shadowban (2022): What It Is And How To Remove It

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2. Stop using bots, automation, or engagement pods to try to get around the IG algorithm

3. Avoid using banned and recently blacklisted hashtags

We went over the usage of banned hashtags and the risks involved… but you also need to be wary of using popular hashtags that have been blacklisted on the platform. For example, on #Christmas, #Thanksgiving, #4thOfJuly, etc., these hashtags will be used by millions of people and will eventually hit a threshold where Instagram suddenly (and without warning) will ‘blacklist’ that hashtag.

What this means:

Everyone who uses that hashtag going forward will be at risk of being shadowbanned. Again, the people who used the hashtag before the blacklisting will not be affected… but users who make posts even seconds after IG does this will risk being shadowbanned.

4. Avoid using repetitive or irrelevant hashtags over and over

Here’s what to do instead:

You should only be using highly relevant hashtags in your posts.

Don’t use generic hashtags like #love, #happy #sad, #glad, et cetera.

Important not:

When you’re adding your hashtags to your post, always add it to your caption… not to your first comment.

Why?

You can’t edit individual hashtags in comments.

What this means:

If you go back into your post and remove the hashtags that have banned or blacklisted and kept the ones that haven’t been flagged, the restrictions on your post will be removed. If you add your hashtags to your comments and you get hit by a shadowban, you won’t be able to go in and edit out the banned tags indivudally… you’ll be forced to remove all of your hashtags (even the ones that weren’t affected).

Here’s what you need to say:

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You need to inform IG in your message that your followers are not able to see your posts in their feeds and they aren’t able to find you in search.

Important note:

Do NOT mention you suspect you are under a shadowbox. Just describe what is happening and explain that this is hurting your brand/business because of this bug.

6. Commenting, Liking, or DMing too much

The shadowban is also watching for any spam or non-human activity.

Bottom line:

Act like a human. Don’t be mistaken for a bot.

The algorithm makes mistakes… don’t take the risk of it making a mistake and flagging your account.

7. You’re getting reported

If your account or you comments/DMs are getting reported by users, you can be subjected to a shadowban. You won’t get shadowbanned right away, but if enough people mass report you… you can absolutely be subjected to getting a shadowban or even a permanent account ban. At the end of August of 2021, Adam Mosseri (current head of Instagram) publicly announced on his official Instagram @Mosseri that the Instagram algorithm favors posts when hashtags are placed inside the caption.

andrewlee.ventures - Instagram Shadowban (2022): What It Is And How To Remove It

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