Does promoting your TikTok account cost money?

You'll see the cost to use Promote when you're setting it up. The cost will show in local currency (Android) or rechargeable coins (iOS). Promote is only a tool to help make your video more visible.

support.tiktok.com - Use Promote to grow your TikTok audience

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Promotion

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Promote is an advertising tool you can use in your TikTok app to help you get more people to discover your videos, guide more people to your website, and improve your chances to gain followers. This means that your video will be displayed as an ad for the time that you promote your video. Promote is available for all TikTok accounts.

• The number of your video views.

• The number of likes, comments, and shares for your video.

• How many people visited your website link.

• The age and gender of the people interacting with your video.

• You can only promote videos that use original sound or sounds that can be used for commercial purposes. Promote isn't available for videos that have copyrighted sound. • You'll see the cost to use Promote when you're setting it up. The cost will show in local currency (Android) or rechargeable coins (iOS). • Promote is only a tool to help make your video more visible. To learn how to create videos that help you connect with your audience and grow as a content creator on TikTok, visit our Creator Portal.

• Be 18 years of age or older.

Learn more about other content strategies for creators in our Creator Portal.

From your Creator tools:

1. In your TikTok app, tap Profile in the bottom right to go to your profile. 2. Tap the 3-line icon in the top right to go to your settings.

3. Tap Creator tools, then tap Promote.

From a TikTok video you want to promote:

1. From your video that you want to promote, tap ... on the right.

2. Tap Promote.

On a Business Account, from the Business Suite:

1. From your profile, tap the 3-line icon in the top right.

2. Then tap Business suite.

3. Tap Promote.

1. On your Promotions page, tap the video you'd like to promote.

༚ Note: you can only promote public videos.

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Promotion

2. Choose a goal for promoting your video, then tap Next at the bottom. You can choose from: ༚ More video views. This helps get more people to watch your video.

༚ More website visits. This guides more people to your website.

༚ More followers. This helps you gain more followers.

3. If you choose More website visits, you'll enter your website URL and choose an action button for your website (example: Learn More, Shop Now, or Sign Up). Then tap Save. 4. Tap the circle next to the audience you'd like to reach, then tap Next. You can choose from:

༚ Automatic. This means TikTok will choose the audience for you.

༚ Custom. You can choose the genders, age ranges, and interests you'd like to reach.

5. Set your budget and duration, then tap Next.

6. Add your payment information (Android) or recharge your coins (iPhone).

7. Tap Start promotion.

View information about your video

Once you set up a Promote video, you can use your Promotion details page to see how your video is doing. You'll have access to the information on your video while your Promote video is running and after it's ended.

• The status of your video (pending review, active, paused or rejected).

• The amount you've spent and how long the promotion has lasted.

• The number of video views.

• The number of link clicks (if you chose to promote your website).

• The number of likes, comments and shares.

• Age range and gender percentages.

1. Tap Profile in the bottom right.

2. Tap the 3-line icon in the top right to go to your settings.

3. Tap Creator tools, then tap Promote.

4. On your Promotions page, tap See details.

support.tiktok.com - Use Promote to grow your TikTok audience

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