Social Media Means
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Does Snapchat give money for views?

The company pays on a curve, factoring in various engagement metrics, including the total number of unique video views and "favorites," as well as the number of daily users who view a Snap. Snap paid 12,000 creators more than $250 million in 2021 as part of its Snapchat Spotlight programs, the company said.

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Successful creators post content frequently to Spotlight, sign brand deals, or create AR lenses. Since launching its TikTok competitor Spotlight in November 2020, Snap has financially incentivized creators to post short-form videos to the app feature. The company pays on a curve, factoring in various engagement metrics, including the total number of unique video views and "favorites," as well as the number of daily users who view a Snap. Snap paid 12,000 creators more than $250 million in 2021 as part of its Snapchat Spotlight programs, the company said. And some of them earned millions. Content creator Katie Feeney has earned well over $1 million posting videos to Spotlight that were a mix of repurposed TikToks and funny, new clips. The money Snapchat is paying out has, however, dwindled. It now pays millions of dollars per year, down from millions per week in June 2021 and $1 million per day in November 2020, a company spokesperson told Insider in October. Cyrene Quiamco is a former Verizon web designer who joined Snapchat in January 2014. She soon began publishing several branded stories a month before striking gold in late 2017, when Snapchat announced Lens Studio, which lets Snapchat creators develop AR lenses for free. Since then, Quiamco has created Snapchat AR lenses for brands like Hulu, Marriott, Ulta, and her former employer, Verizon, and carved out a lucrative business along the way. In 2021, Quiamco earned about $750,000.

Snapchat creator Cyrene Quiamco. Cyrene Quiamco.

How Snapchat creators juggle the demands of their busy schedules:

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