Social Media Means
Photo by Victoria Strelka_ph Pexels Logo Photo: Victoria Strelka_ph

Does TikTok monitor your phone?

If you think TikTok is acting like Google or Meta when collecting data, you're not wrong. Consumer Reports (CR), a US-based nonprofit consumer organization, has revealed that TikTok gathers data on people who don't even use the app itself.

How can I make money with social?
How can I make money with social?

There are three ways you can use your social media channels to make money: brand promotion, affiliate marketing and creating online resources. Apr...

Read More »
What are the 3 most common types of schedules?
What are the 3 most common types of schedules?

3 Common Formats Project Schedule Format #1: Network Diagram. Project Schedule Format #2: Milestone charts. Project Schedule Format #3: Bar charts...

Read More »

Posted: October 4, 2022 by

If you think TikTok is acting like Google or Meta when collecting data, you're not wrong. Consumer Reports (CR), a US-based nonprofit consumer organization, has revealed that TikTok gathers data on people who don't even use the app itself. If this sounds familiar, it's because it's happened before. Meta's near-omnipresence wherever you are online enabled it to gather data on users, even those who don't have Facebook accounts—thanks, in part, to the Facebook "Like" button, a piece of code embedded on most websites. According to this Facebook Help Centre page, if a logged-in user visits a website with this button, the browser sends user data to Facebook so it can load content to that website. Something similar happens to users who are either logged out of Facebook or don't have an account. The only difference is that the browser sends a limited set of data. However you look at it, Facebook gets your data. In TikTok's case, the company embeds a tracker called a "pixel." Pixel gathers user data from these websites to help companies target ads and measure how these work. CR sought the aid of security firm Disconnect to scan for websites containing TikTok’s pixel, paying particular attention to sites that regularly deal with sensitive information, such as .gov, .org, and .edu sites. It turns out that pixels are already widespread. "I think people are conditioned to think, 'Facebook is everywhere, and whatever, they're going to get my data.'," said Disconnect Chief Technology Officer (CTO) Patrick Jackson. "I don’t think people connect that with TikTok yet." Among other data, TikTok collects the IP address; a unique number; the page a user is on; and what they're clicking, typing, or searching for. While the data is used for targeted ads and ad effectiveness, TikTok spokesperson Melanie Bosselait said the data "is not used to group individuals into particular interest categories for other advertisers to target." Data collected from non-TikTok users, however, are used in aggregated reports sent to advertisers. CR also reported why websites use pixels (on top of other trackers). One school, Michigan State University, uses it to “help generate interest in applying to and enrolling courses at Michigan State”. Dan Olsen, the university spokesperson also said, “They help us target our advertising to relevant audiences. The most sensitive information this pixel captures is potential major interests of prospective students.”

How much does 10k pay on Instagram?
How much does 10k pay on Instagram?

This range might go up to 7-figure earnings for influencers and celebrities with millions of followers. How much money does Instagram pay? If you...

Read More »
What are the 3 C's of SEO?
What are the 3 C's of SEO?

content, code and credibility Simply put, the fundamentals of SEO can be boiled down to The 3 Cs: content, code and credibility.

Read More »

Some sites like Mayo Clinic's public-facing pages and RAINN, a leading anti-sexual-violence organization, have removed pixels, citing their presence was an oversight. Other businesses CR questioned either declined to comment or never responded. Jackson said that most companies are unaware TikTok and other big brands gather data this way. "The only reason this works is because it's a secret operation. Some people might not care, but people should have a choice. It shouldn't be happening in the shadows." To prevent clandestine data collection, policymakers need to get involved. "Because of the way the web is structured, companies are able to watch what you do from site to site creating detailed dossiers about the most intimate parts of our lives," said Director of Technology Policy for CR Justin Brookman. "In the US, the tech industry largely gets to decide what is and isn’t appropriate, and they don’t have our best interests front of mind." Consumer Reports recommends three guidelines to follow for users to protect their personal information online: Use privacy-protected browser extensions, such as uBlock Origin (or, we might add, Malwarebytes Browser Guard).

Take advantage of your browser’s privacy settings.

Use a privacy-focused browser, such as Brave or Firefox.

When it comes to tracker presence online, Google and Meta still lead. But TikTok's advertising business is booming. And, with that, data collection is expected to grow, too.

What are 3 Habits of Highly successful people?
What are 3 Habits of Highly successful people?

This vulnerability, Brown says, is the birthplace of not only courage, but also trust, innovation, creativity, and adaptability—which are all...

Read More »
How much is a 10K?
How much is a 10K?

A 10K race, which is 6.2 miles, is ideal for experienced runners who are looking for more of a challenge. It's the second most popular race after...

Read More »
What are steps in referral?
What are steps in referral?

The 5 steps to generate referrals are: Identify who refers you (or should be referring you) Follow an immediate thank you process. Create an...

Read More »
Can you get in trouble for a false refund?
Can you get in trouble for a false refund?

Claiming a refund Your bank may ask you to answer some questions and fill out a form stating what happened. But it can't delay your refund while it...

Read More »