Photo: Luan Nunes

How can I attract followers on Facebook?

How do you get followers on Facebook? Run Facebook Ads. Invite People to Like Your Page. Create Viral Content. Host a Giveaway. Post Attention Grabbing Content. Add a Facebook Likes Pop-Up. Try Out Facebook Live. Partner with an Influencer. More items... •

oberlo.com - 18 Ways to Increase Facebook Followers and Likes in 2022 - Oberlo

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On top of the assurance that my team and I were nailing it – not to mention the huge ego boost – all those likes served another powerful purpose. They allowed us to build an engaged community of people who loved our niche and, more importantly, our products. Which fueled the beautiful cycle that led to more sales.

But enough about me. How can you make this happen for your own store?

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Although, to be frank, any ad you create will likely bring an increase in followers, even “Conversion” ads. So, if your main goal is to get store sales, you can run a conversion ad and still increase Facebook likes to your page. To learn more about Facebook advertising, check out this Facebook ads questions video. I found that typically if I ran engagement ads, I’d get a higher number of people that I could invite to like the page. However, even though I manually invited people, I eventually got temporarily blocked by Facebook. So you need to pace the number of people you invite at a time. Also, if you do get temporarily blocked, Facebook might still send notifications telling you to invite people. But you still won’t be able to invite anyone. Wait a day or two before trying to invite more people. You can also invite friends and family to like your page. However, keep in mind that it’s better to have a small, targeted audience than to have a big, broad one, as it could limit the effectiveness of your future ads.

3. Create Viral Content

People would tag their friends in the post, which usually helps increase social media engagement but also helped increase social reach. Chubbies is another online retailer who creates viral-type content. They regularly create funny content using their products. In this video, they promote their shorts with a silly video about the problems that pants give people. Since the scenarios are pretty dramatized, it results in funny content which helps boost social shares. About 290 liked the video and 128 people shared it. If you don’t have the artistic chops to create your own viral content, you can always share viral niche content with your audience. But be sure to always give credit to the creator.

4. Host a Giveaway

You can host a giveaway on your website using a tool like Rafflecopter. Below is an example of a giveaway that CatLadyBox shared on their Facebook page. They used emojis to draw emphasis on the giveaway keyword. Since they shared it on their own page, it’s likely their Facebook followers will see it. They may share the giveaway post with their friends, which can also help increase Facebook followers.

5. Post Attention Grabbing Content

Now, you’ll need to have an audience following you already for this to work. But let’s take a quick look at Taco Bell’s gif post which got 2.5k Facebook likes in two hours and has had 549 shares in that same period. The gif changes the background color of the post in a diagonal shape to capture your attention switching back and forth every couple of seconds. While scrolling through the feed, your eyes catch it which makes you more likely to notice it and engage.

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Some online stores ask for emails upon exit intent.

You can also choose to set a timer so that after a person has been on your website for a certain number of seconds, the pop-up appears. Avoid adding too many pop-ups to your website, as they can be overwhelming on mobile devices and cause people to exit faster.

Boom. More Facebook likes.

8. Partner with an Influencer

The best influencers I’ve ever partnered with weren’t really influencers at all. In fact, most of them were niche fan pages. You know, those pages for a niche that just share cool products or cool articles about a niche. They’re all over Facebook. And they usually amass really big audiences. And they’re usually cheaper than an influencer. That strategy works well if you’re on a super tight budget. But if you want to partner with an actual influencer, you can find influencers in your niche as well. The easiest way to do that is to look up “[niche] blogger” in Google. You might look up fashion bloggers, for example. Then you look through their fan pages and reach out to them to find out their rates. If potential influencers are up for collaborating, you’ll send them a sample product to model. When they share the post on Facebook, ask them to tag your Facebook page in the post. That way, people who are interested in your product will be more likely to follow you. To learn more, read our guide, The Complete Guide to Getting Started With Influencer Marketing. To get a shout out, look for brands who regularly feature their customers or other non-competing businesses on social media sites. Then pick the brands that have a similar audience to you or one that’s at least somewhat related. For instance, if you sell watches, you might post a picture with your watch with another brand’s sunglasses, tagging the brand in the picture. This could coax them into sharing your post with their audience. How? Well, you’re not going to increase Facebook likes if you never post on Facebook. And running a store can get busy. So sometimes things like posting on Facebook fall by the wayside. Only have 20 minutes a week total for your social media marketing? Use an automation tool to set up a series of posts over the next several days in advance. You can add product pictures to your post with a link to the page, a piece of content you’ve written, or even a funny video or picture you find online (with proper credit, of course). If you know that every Friday at 5pm you need to schedule posts for the following week, it allows you to spend the following week working on higher impact projects. The free Shopify app adds a like icon to certain pages of your store, such as product pages. You’d be surprised by how many new store owners forget to add their social media links to their website.

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Depending on your theme, your social icons might be in the header, footer, or in a sidebar menu. If you want to emphasize their placement, you can contact a Shopify Expert or use Hey Carson to get some minor development work done.

13. Email Your List

You’ll find that email list in your Shopify dashboard under Customers > Email Subscribers.

14. Create More Video Content

Video content on Facebook usually gets higher levels of engagement than pictures or text-based posts. As a result, more people will view your content. The secret to getting new followers isn’t always about building an audience but also about building your brand. And creating great content regularly in a popular format can help you build a stronger following.

15. Engage with Your Community

Some of the biggest ecommerce brands don’t engage with their customers. That gives even the smallest retailer a huge competitive advantage. But engaging with your community isn’t only about customer service like responding to questions about delivery times. It’s also about building relationships. And there’s no better way to do that than to be a bit playful or respond in a way where the customer feels like they’re chatting with their buddies. Netflix is a great example of a brand on Facebook that regularly engages with customers. Their comments are almost always hilarious which makes you want to engage with the brand. By engaging with your followers, their friends might end up following you as a result.

16. Hashtag It Up

When it comes to hashtags, there are two key approaches. You can either use a literal hashtag like #fashion for a fashion post, or you can use an audience-focused hashtag like Sephora does. This Sephora post isn’t about #fitspo (fitness inspiration) at all. But they likely used the hashtag to attract users who are interested in fitness inspiration to their brand. The whole point of getting Facebook followers is to get sales. With the Facebook Likes Popup app, you can offer customers a coupon if they like your page. So not only do you get a potential new audience member, but the customer can redeem the coupon to get a discount on their purchase.

18. Get Tagged by Customers

After a product has been delivered to your customer, send an email (if they accepted marketing) and ask them to tag you when they post their photos. The audience pull will be smaller, but this word of mouth marketing is more impactful since it’s authentic.

Conclusion

It’s still the most popular social platform. And their 2.60 billion monthly active users is no joke. All these users can translate into huge growth opportunities if you play your cards right. Hopefully, some of these tips help you increase the number of Facebook followers you have so you can keep smashing your business goals.

oberlo.com - 18 Ways to Increase Facebook Followers and Likes in 2022 - Oberlo

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