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How can I learn social media marketing for free?

TikTok Marketing Masterclass (Influencer Marketing Hub) ... What is Social? (Coursera) ... Social Media Analytics Course (Quintly) ... Social Media (HubSpot) ... Social Media Marketing Certification (eMarketing Institute) ... The Business of Social (Coursera) More items... •

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Did you know that almost 4.48 billion people use one social media platform or another? That is nearly half the world’s population. The sheer number of people on these platforms is the reason why so many brands and marketers are flocking to social media to build brand awareness, generate leads, and more. Indeed, the statistics and data for global social media use are quite mind blowing and you can find them and more about the state of social media marketing in the Influencer Marketing Hub Social Media Benchmark Report 2022. Course topic Speaker Price TikTok Influencer Masterclass (IMH) Learn How To Build Your Personal Brand On TikTok Visit now Shelby Leimgruber Shelby Leimgruber $0 Influencer Marketing 101 Learn everything there is to know about collaborating with infuencers, using software and adhering to FTC guidelines Visit now Ed Lawrence Ed Lawrence $97 Start & Scale Want to start an online store but not sure where to start? Visit now Gretta Van Riel Gretta Van Riel $997 Email Marketing Magic Grow your list. Make more money. Automate like magic. Visit now Pat Flynn Pat Flynn $399 Ecommerce Masters The fastest way to scale your online store to 7-figures... Visit now Gretta Van Riel Gretta Van Riel $997 Instagram Domination How he grew a multimillion-dollar business with just Instagram… and how you can too. Visit now Nathan Chan Nathan Chan $997 How To Crush It on Twitter Learn how David grew his following to 71,000 followers Visit now David Perell David Perell $149 Youtubeprenuer The definitive to Growing Your Audience and Income with YouTube Visit now Hayley Paige Hayley Paige $797 Pinterest Marketing 101 A Beginners Guide to Successfully Marketing Your Business on Pinterest Visit now Angie Gensler Angie Gensler $197 Elise Darma Free Instagram Masterclass Want To Steal My Instagram Secrets? Visit now Elise Darma Elise Darma $0 If you haven’t yet taken advantage of this enormous opportunity, it is not too late to get started. The beauty of social media marketing is that if you do it right, you can grow your business exponentially in a short period of time. But, for that, you need to get a good start. Learning the most effective social media marketing tips and using them correctly from the beginning can give you the extra push you need. And now it is easier than ever to take one or more social media marketing courses online, from the comfort of your own home. In this post, we have compiled a list of 17 of best free courses that are very useful for any social media marketer. Read on and decide which one you would like to try:

17 Free Social Media Marketing Courses:

1. TikTok Marketing Masterclass (Influencer Marketing Hub)

One of the most valuable and information packed courses out there, teaching you everythig you need to know to master TikTok for your business or personal brand. Your course instructors for the The TikTok Masterclass are Ed Lawrence and Shelby Leimgruber, a social media influencer with a strong track record of success. She enjoys more than 500,000 followers on social media and a 10% engagement rate. This course includes 11 modules and additional bonuses covering everything from the basics to the complexities of working with major brands. Through this course, you’ll learn:

TikTok basics

How to craft a profitable brand persona without sacrificing authenticity

How to build your audience

How to increase engagement on TikTok

How to start working with brands

How to make money as a TikTok influencer

The course is totally free and packed with

Production Worksheets: Video planning and storyboard templates, camera shot list, budget templates, cue sheets ($105 value) TikTok Stash Bundle: Engagement and Earning Potential Tools, scheduling tools, editing apps, optimisation tools, FTC requirements ($245 value) This is an introductory course to social media marketing offered by Northwestern University and is available from Coursera. The instructor for this course is Randy Hlavac of Northwestern University, who is also the CEO of Marketing Synergy, Inc. Here are some of the things that you will learn in this course:

An introduction to social media marketing

Social media trends

How to use social media for business

The changing dynamics of social media and the importance of big data

The course uses a mix of videos, reading materials, assignments, and quizzes. It is a nine-hour course, but they suggest that you take 3-4 weeks to complete it. After completion of all of the course modules, you get a certificate that you can share on LinkedIn or showcase on your resume. This is a beginner-level course on social media analytics that you can take to learn the basics or simply to refresh your knowledge. The course is divided into modules or steps starting from analysing your current situation to automating analytics reports.

Here are some of the things that you will learn:

Situation analysis

Competitor benchmarking

Collecting data from different social media platforms

Identifying KPIs to measure your goals

Understanding analytics reports and metrics

Deciding on the audience for different types of reports

Automating reports

The course includes videos, reading materials, and quizzes and provides an engaging way to learn. This is a social media certification course offered by HubSpot that will help you build a solid social strategy and strengthen your social presence.

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By the end of this course you will learn how to:

Develop a social media marketing strategy

Perform social media monitoring

Develop a social content strategy

Expand your social media reach

Know how to advertise on social media

Measure your social media marketing ROI

Other social media essentials

Overall, it is an all-in-one course that covers almost all aspects that you need to get started with social media marketing. The course has 9 lessons, 34 quizzes, and 40 videos. It takes 4 hours and 39 minutes to complete, but we suggest taking more time to understand each topic thoroughly. Unlike most other courses on this list, this one does not contain any videos or interactive elements. It is, in fact, in the form of a 165-page ebook which details all major aspects of social media marketing. Once you finish reading the course material, you can take a test. If you pass the test, you will get a certification that you can add to your resume.

Here are some of the topics that are covered in the course:

Basics of social media marketing

Different social media platforms

How to identify and define your target audience

How to engage your target audience

Sharing content on social media

Social media strategy

Dos and don’ts of social media marketing

As it is a completely text-based course, the completion time may vary from one person to another. Read it at your own pace and take the test only when you are ready. This is another informative social media course offered by Northwestern University that provides a certificate. This is an advanced course that helps you track your social media performance and link it to sales and other business functions.

Here are some of the things that you will learn:

Legal considerations to consider for your social media strategy

Using different social media metrics to drive real business results

Creating a performance funnel

Designing a pilot program and justifying its viability

This course follows a more practical approach to learning, rather than just theoretical. The course is taught by different instructors, who are experts in the field. The course takes five hours to complete, but they suggest completing it in 3-4 weeks. This is a course on personal branding that will help you build a unique social media identity and a strong social presence. This is most useful for influencers but is something that all marketers can benefit from. The course is divided into four parts all in the form of videos, making it easy to grasp the concepts. Additional course materials also include a 21-page guide on personal branding. This is a free course offered by the prestigious University of California, Berkley. It provides a broad framework for writing content for social media. The instructor of the course is Tim Peters, who is a Lead Content Strategist for Tata Consultancy Services.

Here are some of the things that you will learn:

Understanding your target audience

Writing content tailored to your audience, keeping the delivery channel in mind

Using effective writing strategies to optimise your content

Connecting with your audience by communicating the right way

The course will take 4 weeks to complete. You can take the course for free but to get the certificate, you need to pay. This is a free course available on Udemy. It was created by Eric Schwartzman, who is also the instructor of this course. The course covers the important topic of social media ethics and being responsible when posting content on social media.

Here’s what you will learn from this course:

Using good judgement when using social media

Not posting content that could get you fired or sued

Understanding what ethical social media behaviour means

You get the video content for free, but for the certification, you need to pay. It is a short course that can be completed in 33 minutes. This is another social media marketing specialisation course provided by Northwestern University. In this course, you will learn how to create engaging content that has the capacity to go viral.

Here are some topics that it covers:

Content strategy

Social integrated marketing communications

Measuring the ROI of social media marketing programs

The course takes 8 hours to complete but they suggest taking 4 weeks to do so. This course comes with a shareable LinkedIn certificate. This is a beginner-level course offered by Buffer and the instructor is their digital marketing strategist, Brian Peters. It is designed to help you learn how to form an effective social media strategy.

Here are some of the aspects that it will cover:

Finding a unique voice

Selecting the right platforms

Creating and curating engaging content

Using the right tools

It is a short video tutorial that can be completed in just 43 minutes. However, we suggest that you do your own research and study after each lesson. This is a detailed social media course for beginners, offered by Social Media Quickstarter. It trains you on step-by-step processes to build your social media presence on different platforms. It includes a different course module for each platform, including Facebook, Instagram, Twitter, LinkedIn, etc. Within each module, you will get detailed information about all aspects of building a profile and engaging your audience on that channel. It also includes dos and don’ts for each platform and suggests strategies to do well on each platform.

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This is another free Udemy course created by Eric Schwartzman. It will guide you through various aspects of social media monitoring.

Here are some topics that it will cover:

Techniques for keyword phrase filtering

Finding the right keywords to monitor

Finding influencers and building influencer lists

Curating content

The drawback of rich text analysis

Social media monitoring strategies for different platforms

The course uses a mix of video and textual reading materials. The course duration is 7 hours and 26 minutes. You can get the video content for free but for the certificate and additional resources, you need to pay. Social media advertising sounds like a task you would want to outsource. If you're interested in creating and running your own campaigns, this Skillshare course is just what you need. This introductory social media advertising class is ideal for marketers, brands, small businesses, freelancers, and everyone looking to harness the potential of paid social advertising. Hosted by Brian Peters from Buffer, you'll learn how to:

Learning key terms and vocabulary

Setting and evaluating campaign goals

Targeting audience segments

Developing attention-grabbing graphics and copy

This course covers the basics so well that it gives a clear direction of what you should explore next to advance your skills. This is a core foundation of Social Media Advertising and helps to understand what matters in your advertising efforts and how to start and measure success. Are you already familiar with social media marketing and advertising works but want a bit of a challenge? This Udemy course is just for you! In less than 48 hours, you'll learn: The most common social media marketing myths and mistakes that are taught as "best practice" The AMOC authority framework—A 4 step system that allows you to demonstrate expertise and invite pursuit from your clients How to position yourself as the "problem solver" so you never have to handle sales objections again How cheap "marketing-tricks-n-tips" is making you appear like a spammer and what you can do about it Why your competitors will never implement the strategies from this course and how you can benefit as the result What makes this course a reliable investment in your developing social media marketing success? Not only is it affordable (it's free, after all), it's designed specifically for freelancers, coaches, consultants, startups looking to grow, and more.

16. Social Media Marketing (Oxford Home Study Centre)

This free online social media marketing course from Oxford Home Study Centre provides newbies and other inexperienced users with a basic introduction to everything social media and marketing on different platforms. Not only is this course completely free to take, but it also rewards you with a certification of completion to add to your resume. The course will teach you what successful social media marketing looks like, why it's so powerful, and what goes into every social media marketing strategy plan.

You will also learn:

What the Five P's of social media are and how to implement them How to expand your digital presence to attract new followers and keep them

Everything that goes into developing a comprehensive social media plan

What makes this free social media marketing course a great option for growth and education is how it's self-paced. There's no rush to finish the test and get your certification. This helps avoid stress and burnout. It's also really easy to sign up for the course and get complete tutor support from start to finish. Someone will always be holding your hand! Quicksprout offers a content-rich section devoted to everything involved with social media. There are dozens and dozens of informative social media marketing guides that will teach you everything you want to know from generating leads to creating content calendars.

Several different guides you can look more into include:

Quicksprout University doesn't look like much. It doesn't look anything like a traditional online course you'd normally see on a platform like Teachable. But the big difference people always pay attention to boils down to cost. For most online courses, you have to pay a pretty penny for them. For Quicksprout, you can bookmark these guides and revisit them over and over, again and again, anytime you want without having to empty your bank account.

Conclusion

These are some of the best free social media marketing courses that you can enrol in to brush up on your skills or learn new ones. If you are new to this and want to build your social media presence from scratch, you should definitely try a few of these courses. Pick the ones that intrigue you the most and give them a try. If you don’t like the materials or approach, you can always switch to a more interactive course, as they are all free. Happy learning!

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