Photo: Anna Shvets

How can I make my bio attractive?

Here's a recap of what we covered: Explain who you are and what you do. Target your niche audience with specific keywords. Link to your website or blog using Later's link in bio tool, Linkin. bio. Provide additional ways for your followers to get in touch. Show your personality.

later.com - What to Put in Your Instagram Bio for a Good First Impression - Later

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According to researchers, within the first 7 seconds of meeting you, people will have a solid impression of who you are — and it can be even shorter online. For example, if you’re in the healthcare industry, you may want to include your full name along with your job title. This way, when people search for you on Instagram, they’ll be able to easily find the correct account. Take note of how therapist Meghan Watson uses the Name Field to include her occupation for extra clarity:

With this in mind, you may want to use keywords that potential followers may search for. Do you offer a specific service? Are you known for something in particular?

Take chef and writer Hannah Che, for example. She uses the Name Field to include her name and a keyword: vegan recipes. Now, whenever someone searches “vegan recipes” on Instagram, her account will be among one of the first they see. And her simple and to-the-point Instagram bio let’s visitors know what her posts will be about.

Tip #2: Highlight Your Skills & Target Audience

They include “science-forward journals and decor” at the beginning of their bio, and mention they’re for “cannabis patients, growers, and enthusiasts”. Right away, new visitors will know exactly what the brand sells and if their products fit their interests. Short and sweet. If you’re an entrepreneur or creator, you can also use your Instagram bio to help set you apart in your industry. Think about your skills or any experiences that might be of interest to potential followers. Candace of @candaceabroad, is a travel blogger who uses her bio to highlight that she’s an American expat living in London: Not only will this tidbit serve as an introduction to her profile, but it lets people know she’ll be exploring London and creating guides from the perspective of someone who moved abroad (with proof that they can do the same!).

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Tip #3: Use Relevant Keywords

It can also get your purpose across at a glance, which is important when you have a limited amount of characters to play with. The Chalkboard Mag does this by using keywords like “wellness”, “nutrition”, “self-care”, and “design”:

What are their pain points or interests? What keywords will resonate with them?

Using keywords that target your audience and niche will help users better understand who you are, what you have to offer, and whether or not your account is relevant to them.

Tip #4: Drive Traffic a Link in Bio Tool

The link in your Instagram bio is easy to find and readily clickable, making it one of the most valuable traffic drivers on your profile. Putting a link in your Instagram bio can lead to more engaged customers and revenue for your business. And the good news is, with Later's link in bio tool, Linkin.bio turns your whole Instagram feed into a clickable landing page and drives traffic to your online store, event page, video, or blog.

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And if you’re on a Later Growth or Advanced plan, you can connect your Shopify account to Linkin.bio! In a few clicks, tag Shopify products in your Linkin.bio posts and make it even easier to shop your feed. With an Instagram business profile, you can add contact information to your Instagram bio. This includes your email address, phone number, and brick-and-mortar address. The best part? It doesn’t take up any character space in your bio!

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Skincare company Eluo Beauty and jewelry brand Greda Co. have contact information available for new visitors and their followers: The benefit to putting contact information in your Instagram bio is that it makes it easy to contact you. It can also act as a visual prompt for someone to reach out if they have a question or inquiry.

Use Emojis to Space Out Your Text

You can also use emojis to highlight any CTAs (call-to-actions) or add some pizzazz to your bio, like Later:

Include a Branded Hashtag

Beverage brand Sunwink encourages followers to use #DrinkSunwink for a chance to be featured: Including your branded hashtag in your bio is also a great way to get your followers into the habit of using it, like Apartment Therapy:

Explain who you are and what you do

Target your niche audience with specific keywords

Link to your website or blog using Later's link in bio tool, Linkin.bio

Provide additional ways for your followers to get in touch

Show your personality

Once you have a bio you’re happy with, ask a few people in your network what impression they get when they visit your profile and use their feedback to help make any adjustments. And as your business grows and evolves, you can set time aside every few months to review your bio and make sure you’re always telling the story you want to tell. Ready to save time and optimize your Instagram bio? With Linkin.bio by Later, you can turn visitors into customers. Get started for free now!

later.com - What to Put in Your Instagram Bio for a Good First Impression - Later

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