Photo: Nicola Barts

How can you tell if someone bought their followers?

Look for these red flags: Followers with No Photos or Posts: If an influencer is followed by users that have not posted and/or lack a profile picture, you can typically assume that these followers are fake. Brands should also look out for influencers with followings of tons of private accounts and “spammy” usernames.

pixlee.com - 3 Ways to Check if Your Brand Influencer Has Fake Followers

Is Instamojo B2B or b2c?

With Instamojo's payment gateway for B2B companies, you can set up a payment link and start collecting payments in less than 2 minutes with just a...

Last updated Jan 23, 2022

What is one 1 thing you should never do in a job interview?

Getting Personal or Too Familiar. Avoid giving sob stories about how much you need the job due to the mountain of debt you've accrued. Also, don't...

Last updated Jan 29, 2022

Promotion

Working with brand influencers is an excellent way for a brand to expand its audience, develop social proof, and create user-generated content. However, brands need to carefully vet their influencers before initiating a partnership. One important thing that brands should look out for is fake followers — here's how you can conduct a fake follower check. Instagram and TikTok influencers are powerful due to their large number of followers and the trust their followers have in their opinions. In today's day and age, it's not unusual to have hundreds of thousands of followers. It may surprise you that this scale of following is so common, but brands should be aware that there are ways to buy fake followers or to get fake followers for free. Some of these social media users access fake followers to boost their follower count and to appeal more influential than they actually are.

1. Check Out Their Followers

Before reaching out to a potential brand influencer, look through their account to see if they have fake followers. It's easier to figure out when your influencer is being followed by fake profiles than you think. Here's what you need to know:

Look for these red flags:

Followers with No Photos or Posts : If an influencer is followed by users that have not posted and/or lack a profile picture, you can typically assume that these followers are fake. Brands should also look out for influencers with followings of tons of private accounts and “spammy” usernames. : If an influencer is followed by users that have not posted and/or lack a profile picture, you can typically assume that these followers are fake. Brands should also look out for influencers with followings of tons of private accounts and “spammy” usernames. Irrelevant and/or Spam Comments : If an influencer has a ton of comments, it’s easy to assume that their followers are active. Look through a few photos and scan the comments. If the comments are clearly irrelevant or gibberish, they’re from fake followers. : If an influencer has a ton of comments, it’s easy to assume that their followers are active. Look through a few photos and scan the comments. If the comments are clearly irrelevant or gibberish, they’re from fake followers. Following/Followed by “fan-buying” services: If you look through their followers and who they’re following, you might see one or two fan-buying accounts. These are huge red flags that the influencer is gaining fake Instagram followers.

2. Check Follower Engagement

How many views do you need to get 4000 watch hours?

The average view duration on our channel in a one year period was 4 minutes, 7 seconds. That would mean to reach that 4,000 hour mark, we'd need to...

Last updated May 10, 2018

How can I post on Google for free?

How to Get Free Advertising on Google Write Useful Content. ... Get Attributes Mentioned in Reviews. ... Mention Special Features in Your Google My...

Last updated Jun 29, 2020

Promotion

If an account has thousands of followers, it can be expected that their engagement rates are proportional. Brands can figure this out by comparing the number of followers to the number of likes and number of comments. Instagram or TikTok accounts with many followers and very low engagement rates likely have a bunch of fake followers. Calculate engagement rates for an account by dividing the total number of likes and comments by the total number of followers. Use these numbers as a benchmark for checking follower engagement. Take the user’s last 10 photos and average the total number of comments and likes, then divide by the number of followers and multiply by 10 to get the average engagement rate. Even if the engagement checks out, make sure you look through their followers and comments to confirm that the account hasn’t purchased these likes and comments from fake followers.

3. Use an Automated Tool

FakeCheck scans a profile and determines the number of fake followers versus real ones. The tool also names the most suspicious followers. FollowerCheck is a free tool that provides a snapshot of an account’s followers. It can even be helpful for legitimate accounts. If a legitimate account realizes several fake followers have latched on to their account, they can go in and block/remove those users. FollowerCheck works best on accounts with a larger number of followers, and it isn’t 100% accurate, but it can give a big picture view of an account’s follower breakdown. Social Audit Pro is a paid service that provides follower analytics for Instagram accounts. The platform does a full audit of a profile’s followers that includes useful analytics. There are different paid levels depending on how large an account is – ranging from $5 for accounts with 5,000 followers to $20 for accounts with 20,000 followers. The payments are a one-time fee and are reasonable even for brands with small budgets.

Conclusion

Many Instagram users have found that padding their followings with paid accounts can help them earn money as an influencer. However, this clearly undermines their authenticity and influence. Manually checking followers for spam accounts and comments is a quick way to find out if the comments and likes are from real or fake followers. Some legitimate accounts may be followed by spam accounts or fan-buying services, but if a potential influencer has massive amounts of fake followers, brands should pass on that partnership.

pixlee.com - 3 Ways to Check if Your Brand Influencer Has Fake Followers

What niches are trending in 2022?

Here is a list of the current ecommerce niches in 2022: Cooking and baking material and equipment. As consumers were at home during the COVID-19...

Last updated Apr 13, 2020

Which job is best from home?

15 Best Work From Home Jobs in 2022: Web Developer. Graphic Designer. Customer Service Representative. Virtual Assistant. Social Media Manager....

Last updated Oct 21, 2019

Promotion

How many followers do you need for influencer?

People with followers in the range between 40,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-...

Last updated Apr 14, 2019

Promotion

How do I learn digital marketing?

How to Learn Digital Marketing? Enroll in an Online Course. Signing up for an online digital marketing course is one of the best ways to learn...

Last updated Sep 12, 2018