Social Media Means
Social Media Means
Photo: Kristina Paukshtite
A bot is programmed to repeatedly follow and unfollow you, until you return the favor. Consider them a bot if they follow thousands of accounts, but only have a few followers in return. If the ratio seems way off, its likely a bot.
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Read More »In 2017, businesses acquired an average $7.65 ROI for every dollar spent on influencer marketing. Nowadays, influencer marketing is an indisputably viable marketing method. However, it can be tricky to know who to trust when you're choosing an Instagram influencer for your next marketing campaign. You don't want to use an influencer who doesn't have real followers or a fully engaged audience. This would be a detriment to your marketing budget, but even worse, it could put your brand's integrity at risk. Fortunately, there are some quick and easy methods to determine whether an account has fake followers on Instagram. Once you've collected a list of potential influencers for your next Instagram marketing campaign, take a look at some of our tips and tools for detecting fake followers or bots, so you can ensure you're only working with the best. In the last few years, it has become popular practice for some people to buy bots to increase their followers on social media accounts -- in January 2018, The New York Times published "The Follower Factory," to highlight this shady tactic. Essentially, someone will buy a bot, and the bot will like and comment on posts with a specific hashtag, or follow people with the hope that those people will then follow them back. You don't want to pay an influencer if she uses a bot to collect followers. A bot might increase her follower count, but her audience probably isn't truly engaged or authentic. Plus, using an insincere influencer could throw your business's integrity into question. Take a look at the account's comments on other people's posts. If the comments are repeatedly generic, i.e. "Pretty pic," its a sign there's a bot behind the profile. Check if the account has tons of followers, but terrible content. Trust your judgment -- if your influencer has 10,000 followers but only uploads below-average posts, her followers might not be legitimate. See if after you follow the account, they unfollow you. If you follow your influencer but then she unfollows you, it could be a bot, cleaning up her follow-to-follower ratio. Be wary if they follow you again after you don't follow them back. A bot is programmed to repeatedly follow and unfollow you, until you return the favor. Consider them a bot if they follow thousands of accounts, but only have a few followers in return. If the ratio seems way off, its likely a bot. Ultimately, using your judgment is the best way to determine whether an account uses a bot. If the account takes actions you can't necessarily justify, its likely because it's not a human behind the screen. There are a few different Instagram auditing tools out there to quickly scan your influencer's account, and provide statistics regarding their authenticity and engagement score (i.e. how often their audience actually comments or likes a post). Let's take a look at three now.
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