Ways to Make Money on Facebook Pages In-Stream Ads. In-stream ads are short ads that run before, during, or after your videos. ... Fan Subscriptions. ... Collaborate With Brands. ... Add a Paid Membership to Your Group. ... Affiliate Marketing and Sales. ... Sell Your Services.
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These are the most common ways to make money on Facebook pages. The best option for you will depend on your page.
In-stream ads are short ads that run before, during, or after your videos. They are an ideal way to make money if you regularly publish videos from a Facebook page (not your personal profile, though).
Pre-roll ads. These ads run before your video starts, and they’re better for pages that people actively seek out. When people search for your content specifically, they’re less likely to mind ads at the beginning of a video.
These ads run before your video starts, and they’re better for pages that people actively seek out. When people search for your content specifically, they’re less likely to mind ads at the beginning of a video. Mid-roll ads. These ads run during your video and work well in natural breaks. It’s best to plan your content in advance before you start running mid-roll ads so you can time your breaks well.
These ads run during your video and work well in natural breaks. It’s best to plan your content in advance before you start running mid-roll ads so you can time your breaks well. Image ads. These are static images that are shown underneath your videos. Image ads work well for videos that don’t have a good spot for a mid-roll ad break.
To start running in-stream ads and make money on your Facebook page, you’ll enable in-stream ads in the Creator Studio or on the in-stream ads landing page. From there, you can automatically add in-stream ads to any eligible videos that you’ve uploaded in the past 30-days.
Older videos can have in-stream ads placed through bulk monetization.
If you want to run mid-roll ads, you’ll need to decide if you want to have them automatically placed in your video content or place them yourself.
If you’re interested in automatic placements, you can enable this feature in the Creator Studio.
Be deliberate with where you place ads. Otherwise, you run the risk of losing viewers. You can even tell them, “I’m about to take an ad break, but I’ll be right back.” Most people like those kinds of warnings.
If you want to ensure that certain types of ads don’t show up in your content, pay attention to this step! For example, if you run kids’ videos, you don’t want ads for alcohol or gambling to show up in your videos.
To create a block list, go to Creator Studio, then choose the Monetization tab, and select in-stream ads.
Click the Block List button and start adding categories or pages you want to block:
You can edit this list at any time.
Facebook will review your videos before including ads. This ensures your content meets their monetization requirements and brand safety (more on this further down).
The higher the number of views, the faster your video will go through the review process. The review process generally takes around 48 hours.
Use Your Insights for a Better User Experience
In the Creator Studio, you can see how your videos are doing after adding in-stream ads. This lets you evaluate how your audience is responding to them.
These are insights that you should be paying attention to already. If you see a significant drop in numbers, you may want to play around with your in-stream ad placement.
Here are a few things to keep in mind if you use in-stream ads.
Page Requirements
Who It’s Good For
Best Practices
Content that is suitable for a wide variety of audiences typically earns more with in-stream ads. Non-controversial content is preferable as well because it’s better for a wide range of advertisers.
Most importantly, focus on authentic content and continue to grow your following.
2. Fan Subscriptions
Fan subscriptions allow members of your audience to provide direct financial support to you and the content you’re creating. It also gives them access to exclusive content, discounts, perks, and maybe even swag.
Backing your favorite content creators is a new option on Facebook, but it was made popular by Patreon. This model works well for podcasters, video creators, authors, artists, etc.
Essentially, it’s paying for access to gated content.
They believe in your brand and message
They want exclusive content
They want a closer connection with you
This Facebook monetization method is relatively new and is currently only available by invitation. There haven’t been any public details released about fees or other terms between Facebook and creators.
We’ll be paying attention to this opportunity as more information rolls out.
Page Requirements
No specifics have been released about this revenue opportunity, but you do need to have a large and active page following. Currently, fan subscriptions are available by invitation only.
Who It’s Good For
Page owners with a large following who are interested in creating gated content for paying supporters could benefit from fan subscriptions.
Best Practices
Always provide value to your fans. This is incredibly important if they are paying for access.
3. Collaborate With Brands
Brand partnerships on Facebook are when a page publishes content that features and/or is sponsored by a brand (Facebook calls them “business partners”). The brand pays the content creator to show products or services to their followers, which can influence their purchases.
Brands like this marketing strategy because they can be introduced to small, niche audiences. Better yet, when an influencer does a good job at building trust with their audience, consumers are highly likely to buy products that are promoted this way.
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When you use branded content well, as in only promoting brands that are relevant and useful to your audience, you can gain even more trust because you’re helping your audience. That’s a win-win!
Personal Facebook profiles are not eligible for branded content. Only pages can tap into this opportunity. Additionally, while you need to request approval to run branded content, Facebook doesn’t have specifics on the number of followers you must have.
However, it’s safe to say that page activity is even more important than a huge following.
Start Connecting With Businesses in the Brands Collabs Manager
Once you’re approved for branded content, you’ll need to create a portfolio in Brands Collabs Manager (you’ll get access to this tool if your page is approved for branded content). Your portfolio tells brands if your audience is an ideal match based on interests, gender, age, etc.
Your Brands Collabs Manager portfolio should include:
A section about you and your personal brand
An introduction to your page
Partners you’ve worked with in the past
Metrics/insights that show the performance of your past branded content
If you’re just starting to make money on your Facebook page with branded content, you might not have any information on past collaborations. That’s okay. Brands know you have to start somewhere.
The Brands Collabs Manager will also show project briefs from different brands. These are official proposals from companies that want to find a page to work with.
If you find one you’re interested in, you can submit a pitch that details why you and your page are a good fit. Project briefs usually don’t include pay, so you’ll need to pitch that as well.
Once you run the branded content, you’ll need to pay attention to your post analytics. Brands want this information to see how well that partnership worked for them, and it’s important if you want more partnerships in the future.
Page Requirements
Who It’s Good For
This money-making opportunity is best for pages with loyal and active followings that aren’t controversial.
Best Practices
Be willing to run ads to promote branded content to increase your impact. You’ll need to collaborate with the brand on strategy and build the cost of ads into your proposal.
Always make sure to use your authentic voice. Your audience is ultimately there to hear from you, not a brand.
Make sure to maintain a balance between branded and non-branded content. Otherwise, you can lose followers.
This is a way to make money if you’re an admin of an active Facebook community. Paid membership means your community is paying for access on a weekly, monthly, or quarterly basis.
But how do you get people to sign up for a paid membership?
It’s all about value. You need to tell them what they’ll get from your paid group that they can’t get somewhere else, and it starts with warming them up a bit.
Prime them with emails or posts in your existing group or page that lead up to the launch of your paid group. Give them a clear understanding of what they’re getting and a chance to ask questions.
Some groups even benefit from a free trial period, which can be a week or month depending on your group.
Once your paid group is up and running, here are tips for success:
Pin a welcome post . This post should cover group rules, remind your members what to expect, tag any other admins, and have a “thank you for joining” message.
. This post should cover group rules, remind your members what to expect, tag any other admins, and have a “thank you for joining” message. Create a content calendar . So you don’t fall behind on work or lose motivation, create a content calendar for the next three months or so. Some groups like to publish a loose version of this to keep members subscribing for future months. Just make sure you don’t over-promise anything that you can’t deliver.
. So you don’t fall behind on work or lose motivation, create a content calendar for the next three months or so. Some groups like to publish a loose version of this to keep members subscribing for future months. Just make sure you don’t over-promise anything that you can’t deliver. Have several things posted on launch day. It would really suck to pay for access to a group that had nothing in it.
It would really suck to pay for access to a group that had nothing in it. Set the tone. You need to be engaged, helpful, and motivating so that your engagement prompts the same interactions from others.
Paid Membership Group Case Study: Laptop Empires Course Community
We offer this group to students in our Facebook Side Hustle Course, and they all get one month free. Inside the group, we share live trainings, hot seats, Q&As, and more.
Besides getting bonuses and more access to the course creators, students can interact with each other, share their wins, wisdom, and fails. There are both newbies and seasoned digital marketers in the group, which gives a diverse mix of experiences.
Some days, it’s a big ol’ lovefest.
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We charge $47/month for access to the group, and we currently have over 900 members… you can do the math on that. Some of those people are still on their free month trial, but if you provide lots of value and a reason for them to keep coming back, it’s a win-win for all of you.
Before starting a paid membership group, these facts can help you determine if it’s the right option for you.
Page Requirements
Who It’s Good For
Groups that are already offering some kind of valuable content would likely benefit the most from this monetization opportunity.
Best Practices
Either you, the group creator or an admin needs to post and engage with the group on a regular basis.
No matter what, always give them more than they came for. We can’t stress that enough.
Checking Monetization Eligibility
The first step to eligibility is to know and follow Facebook’s Community Standards, Partner Monetization Standards, and Content Monetization Policies. You can click on those links to learn what Facebook has to say about each.
The next step is to go to Facebook’s Creator Studio, click Monetization, and select the page or pages that you’d like to monetize. Facebook will show you the options you’re eligible for.
Remember, in-stream ads are the only ones that have specific eligibility requirements.
5. Affiliate Marketing and Sales
Affiliate marketing is where you promote a product or service across multiple channels and/or websites. Then, you receive a commission for each sale directly attributed to you.
This is tracked through a unique link so that the sponsoring company knows exactly where the sale came from.
As an affiliate marketer, you are likely signed up with (or plan to sign up with) various affiliate networks. Popular networks include Amazon Associates, ShareASale, and CJ Affiliates.
It’s also possible to promote an item from a single company that is not part of an affiliate network you’re using.
When you have a product to promote, you can promote the item on Facebook and post your unique affiliate link. Once the audience clicks on your link (and hopefully makes a purchase), you earn a commission. It’s also easy to cross-promote across other social media networks.
Your profile
Facebook does have rules for affiliate marketing, such as not allowing links to questionable advertisers. You will be alerted if Facebook feels you are in violation of including these types of links.
Page Requirements
You can include affiliate marketing links on either a personal or business page. However, if you plan to run Facebook ads, the ads must belong to a business page.
Who It’s Good For
Page owners who are affiliate marketers, either with individual companies or part of networks, can utilize this income stream.
Best Practices
Treat these affiliate links like you would any advertising with business. Use high-quality images, engaging descriptions, and clear call-to-action.
The best practice is to only promote quality brands and products you can sincerely endorse.
6. Sell Your Services
For example, if you are a freelance photographer, you could easily create a business page with all the pertinent information regarding your business. You can post anytime you are having a special sale, discount, upcoming event, or anything related to your business.
You want to make it easy for people to find you, so use as many opportunities as possible to add your website link and contact information.
Like other monetization methods with Facebook pages, you want to make sure your posts have clear goals and call-to-actions. This is also a perfect time to use graphics and high-quality images and videos.
You can rely on organic reach, such as the family and friends you are connected to on Facebook. However, to drive higher numbers to your Facebook page and website, paid Facebook ads are the way to go.
Page Requirements
You can promote a business or service with either a personal or business page. Like affiliate marketing, if you plan on placing Facebook ads to drive traffic, then you will need a business page.
Who It’s Good For
Page owners who also offer other services, such as freelancing, consulting, coaching, or others, could utilize this revenue opportunity.
Best Practices
Treat the business page with the same professionalism you would with your website or other communication methods.
The best practice is to stay away from controversial topics and images. Simply promote the service you offer. Make it super easy for followers to find your contact information at any time, such as phone number, email address, or website.
Or, you can use Facebook to sell things in buy/sell groups. While this is probably the fastest way to get started, it’s not a good long-term strategy.
The bottom line is that Facebook has a wide range of money-making opportunities, and it’s time for you to start leveraging one of them!
Social Media Means
Photo: Karolina Grabowska
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