Social Media Means
Social Media Means
Photo: Zen Chung
How to use social media to find a job Share an online portfolio or CV on social media. ... Actively search for jobs on LinkedIn and Twitter. ... Edit the privacy settings on your social media. ... Engage in social media debates and discussions. ... Show your personality online. ... Be understated about your job search on social media. More items... •
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The latest data shows that the fastest-growing social network is TikTok.
Read More »Are you only using social media to share pictures of your lunch, keep tabs on exes and update everyone on Love Island? If so, you're doing it wrong. Here's how to use social media to get a job. There's so much more to social media than a mindless scroll – if you play your cards right, you could be a few tweets away from landing yourself your dream job. With such a competitive job market, graduates are having to get more creative with job applications in order to get noticed. Jazzing up your online presence and getting smart with what you post on social media will help you find your dream job. Making these changes to your LinkedIn could really help you catch the attention of employers. These are the best and most effective ways of using social media to get a job: Share an online portfolio or CV on social media To use your social media effectively during your job search, the first step should be to create a tailored blog, portfolio website or social media page to showcase your work. If you want to be a journalist, for example, you could create a simple website or blog showcasing your articles. This is the ideal way to market yourself online, and you can easily build a basic website in less than 20 minutes. Or, you could go a step further by offering something fancy like a YouTube video or an online infographic about your experience and interests. By creating an online portfolio, you'll be able to quickly direct potential employers to your best work and impress them with your skills. You can then share the site on your social media pages, perhaps even pinning it to the top of your Facebook and Twitter, to get your work noticed. It takes no time at all to set up a WordPress website, but it goes a long way to help you stand out from the crowd – especially if you're applying for a job in an online industry. If someone is looking to join the STS team and they've got a well-laid-out website, it can give you an insight into their previous work, as well as what makes them tick. It's almost an extra step beyond just a simple CV. Jake Butler, Save the Student's Operations Guy Actively search for jobs on LinkedIn and Twitter If you're not already, we'd really recommend getting into the habit of regularly searching for vacancies on LinkedIn and Twitter, as well as job sites. LinkedIn's jobs section is filled with great opportunities and handy features. For example, some jobs on there have an 'Easy Apply' function, which means all you need to do to apply is send in your CV. On Twitter, you can try searching for specific hashtags like #nowhiring and #graduatejobs to see posts that link directly to job ads. You could also search for ones tailored to your chosen industry, like #engineeringjobs and #mediacareers. And if that's not enough, we've got plenty more tips on finding a job using Twitter in our guide. Edit the privacy settings on your social media As a general rule, you should assume that employers will look at your social media before inviting you in for an interview. And let's be honest – there's nothing worse than getting to a job interview, only to find out they've seen that picture of you necking a bottle of vodka in the buff. If there are any posts or photos on your social accounts that you wouldn't want a potential employer to see, tweak your privacy settings. This doesn't necessarily mean that you should hide everything. As social media's now such a massive part of our lives, some employers may even view it as a negative if they can't find out anything at all about you online – particularly if they're a digital company. If you're unsure what a recruiter might find out about your online, Google yourself in an incognito window (search results in a normal window will be affected by your browsing history). Put your name and university/current employer into Google and see what comes up. You can also track yourself down on Facebook by entering your email address into the search bar – just make sure you're not logged in already, otherwise the exercise is a bit pointless. No matter how strict your privacy settings are, people will always be able to see your profile pictures on Facebook, Twitter, Instagram, LinkedIn and WhatsApp (if they have your number), so make sure these are respectable.
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All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022....
Read More »Show your personality online Developing yourself as an online brand doesn't mean you should become so self-aware that you become devoid of all sense of humour and personality. Stay professional, but also try to show you're an interesting person who people would want to spend time with in the office! Recruiters will be looking for someone who is not only capable but also likeable and well-rounded. When presenting your professional self online, focus on doing so on LinkedIn, and then you can show a bit more about your life outside of work (while still keeping it clean) on other channels like Twitter and Instagram. Be understated about your job search on social media Using social networks to find a job is the aim of the game, but you don't want to appear desperate for any job going. A constant stream of "please hire me" tweets will reflect negatively on you and drown out any intelligent discussions you may have previously had. The key is to put yourself out there as a proactive and knowledgable person, keeping an eye on opportunities and engaging directly with relevant people along the way. If you're trying to get your foot in the door, be creative when posting online. Pitching an idea, story or project that would be of interest to the company is a great tactic and demonstrates that you're a self-starter. Meet online contacts for coffee If you do manage to build up a good discussion with someone online, try to take it offline so you make a more lasting impression. Social media updates at such a fast pace that it's easy to forget someone who has impressed you fairly quickly. Proposing you meet up for a quick coffee to discuss some ideas is always a good way in. When you email them to invite them for coffee, avoid using vague clichéd sentences like "I'd love to pick your brain about XYZ" and lead with "I have an idea for XYZ that I'd love to hear your take on." This will make you sound professional, and it will show you have something to offer them in exchange for their time. Keep up with industry news online Remember that, just as recruiters can find out info about you on social networks, you can keep an eye on what they're up to as well. Find out which areas the company specifically works in, what projects they've been doing lately, or any other insights you can glean from their channels. The online research will work wonders in interviews. "Oh, you're interested in these topics I happened to bring up? What are the chances?" Make sure you don't go too overboard with the social media research, though, and ask the interviewer about a different company they used to work for or whether they liked the paella they had for lunch last week. Otherwise, you might come across as a bit stalker-ish. Join groups related to your work and industry There's no point in keeping all your great ideas to yourself. On LinkedIn and Facebook, you can join groups or pages that are related to your career interests, and some of these groups even post job opportunities or shout outs looking for new candidates. Try to also use hashtags on Twitter to find relevant discussions and to increase engagement on your social media posts. This way, your posts will be more searchable to recruiters and can also bag you some influential followers.
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Read More »Avoid using clichéd buzzwords in posts If your LinkedIn summary or any of your social posts currently say that you're a passionate, results-driven team player who puts 110% into everything you do, it might be time for an update. Clichés won't do you any favours when you're using social media to get a job. Instead, add a little creativity, originality and flair. Talk about what makes you unique to convince employers to hire you, rather than the innumerable job searchers you're up against. A classic lesson on this comes from the 2011 series of The Apprentice, where the charming Jim Eastwood was asked to describe himself without using a cliché. He replied, "I'm exactly what it says on the tin". Keep your social media profiles updated To get the most out of social media while job searching, it's vital to keep each of your profiles up to date. Check that your contact info and descriptions are accurate, and make sure all public posts (including ones going back a few years) reflect your current, professional self. If you have multiple social channels that are full of tumbleweeds, like a blog with one post and a foodie Instagram with three photos (and so on), that can actually give a negative impression. It might look like you're not great at committing to a goal, or that you get bored easily.
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