How do I market myself on Instagram?

13 Ways to promote your Instagram Page Ramp up your content production. ... Cross-promote your Instagram posts across other networks. ... Focus on people-centric content. ... Experiment with branded and industry hashtags. ... Tag brands, followers and locations whenever you can. ... Publish Instagram content on-site. More items...

sproutsocial.com - How to promote your Instagram: 13 ways that actually work

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Why now? Because the platform’s rapid evolution and growth mean that what worked in the past isn’t going to score you the same sort of engagement today. In this guide, we’ve broken down 13 totally actionable ways to do exactly that. From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips are fair game when it comes to Instagram promotion.

1. Ramp up your content production

Customer photos. Memes. Bite-sized videos.

And that doesn’t even scratch the surface of what’s available to you.

To figure out what performs the best among your audience, you’re going to need to experiment. That means ramping up your content production and posting more frequently. Publishing to Instagram at least once a day is within the platform’s best practices. Heck, major brands like TopShop and H&M post up to three times per day (if not more often). And speaking of which, that’s also why Instagram Stories are so valuable. Off-the-cuff content via Stories essentially allows you to “skip the line” and appear front-and-center in people’s feeds. Not only that, but you can freely post Story after Story without worrying about spamming your fans. The takeaway here is that Instagram moves much quicker than it did a year or two ago in terms of content. Brands should ramp up if they want to keep up. To create content that your audience will love, make sure you have a comprehensive strategy in place and are using data to create more successful content. Download our Instagram marketing strategy guide to learn more. The effort it takes to snag the perfect snapshot and craft a clever caption isn’t something that should go to waste. Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook.

Sound time-consuming? It doesn’t have to be.

Sprout Social’s Asset Library enables you to store images, videos and text in a centralized location for use across multiple social networks. Quickly find, edit and publish directly from the Asset Library to deliver engaging posts that are tailored to whatever network you’re using. And don’t forget to make your job even easier by using scheduling and publishing tools. With the help of the calendar and scheduler tools, we’re able to save time by scheduling and publishing the same post across multiple profiles in just one simple step. Ana Laura Montaño González

Community Manager

Sprout’s Optimal Send Times simplifies things further by scheduling content to post at the times most likely to generate engagement from your audience.

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3. Focus on people-centric content

And on a related note, this is exactly why user-generated content such as customer photos are such a goldmine for brands. Not only do folks on the ‘gram love it when brands shout them out, but customer photos represent marketing firepower that proves that people dig your products.

And that leads us to our next point.

4. Experiment with branded and industry hashtags

Brands both big and small should create a hashtag to encourage sharing and promotion on behalf of their followers. Doing so doesn’t have to be rocket science, either. For example, Ernie Ball displays their #iplayslinky and #colorsofrocknroll hashtags loud and clear in their bio. In turn, they use the tag to promote their own posts in addition to thousands of loyal fans promoting the brand organically.

See how that works?

Beyond your own hashtags, you should try to promote your Instagram using more general, community hashtags specific to your industry such as #6strings (music) or #unicornhair (beauty). Tacking on extra tags essentially makes your posts searchable by tag-followers and instantly increases your reach. As noted in our guide detailing how to use hashtags across every social network, engagement peaks at approximately nine hashtags. Although you can certainly use less (or more), the takeaway here is that you should at the very least add something.

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Don’t forget to take advantage of hashtag analytics tools. Sprout lets you track and analyze hashtag performance to find out what’s resonating with audiences and optimize usage. And with Sprout’s Advanced Listening, you can move beyond quantitative data to find qualitative insights related to hashtags, allowing you to fully understand campaign performance and measure share of voice. Additionally, you can identify related hashtags to dive deeper into the brand-relevant conversations consumers are having on social.

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5. Tag brands, followers and locations whenever you can

And no, we’re not just talking about hashtags.

For example, you can tag other brands and accounts in hopes of a shout-out yourself. Given that notifications ping anyone who receives them, relevant tags are a subtle way to encourage promotion. Likewise, it’s both courtesy and within Instagram’s best practices to tag anyone you might be regramming. Chances are they’ll be thrilled to be featured in your feed and will share the news with their own followers. Don’t forget to tag locations, too! For example, if you have a physical location for your business or regularly attends events, location-specific posts allow you to explore new potential fans and followers.

When it comes to ads, what better billboards than your own customers?

Featuring Instagram content on-site is a brilliant way to increase conversions. Why? Because when people see purchased products in real-world settings, they know that the brand in question has satisfied customers. Consumers can better visualize and understand a product for themselves when they see it “in the wild.” Thus the rise of lookbooks and brands featuring user-generated content on product pages. For example, Casper uses an Instagram slideshow on-site to show off their satisfied sleepers. In addition to their Instagram bio, #TopShopStyle is plastered across the brand’s site and marketing emails to increase their tag’s exposure. The end result is more user-generated content and people promoting TopShop organically.

7. Carve out your creative trademark

For example, Yeti is known for its feed full of high-res photos of the outdoors featuring adventures enjoying their products. Meanwhile, oVertone boasts a bold color-coded feed based on whichever shade of their product their currently promoting. If you’re stumped as to what your creative trademark should be, don’t sweat it. There are tons of Instagram apps (such as VSCO) which can help you add some creative flair to your photos. By using consistent gradients, colors and filters, you can make your feed feel more, well, you.

8. Work with influencers to extend your reach

Enter the rise of influencer marketing.

Simply put, influencer marketing entails a paid relationship with another Instagram account with a sizeable, engaged follower count. Influencers’ audiences should ideally mirror your own or allow you to tap into a new sect of users that you’re trying to reach. Influencers are akin to ads in the sense that the relationship does indeed cost money. However, finding the right influencer can be an incredibly cost-effective way to both sell products and grow your following. Remember: when identifying influencers, just make sure they have a following that actually engages with their content. Engagement rate calculators such as this one from Phlanx can help give you peace of mind about any influencers in question.

9. Rethink how you present your products and promotions

This is a simple tip but is definitely something worth mentioning. And it relates to that other kind of Instagram promotion – the one with fun giveaways or sale items and can be incredibly valuable for your brand when done well. Instagram thrives on anything and everything “new.” Anything you can do to create a sense of hype is a major point in your favor. For example, check out how Glossier hypes up their much-requested eye cream by surprising their followers a day before it drops.

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As a rule of thumb, think “so what” before you hit “publish” for your promotions on Instagram. Doing so will ultimately encourage you to write more compelling captions.

10. Run a contest or giveaway

Here’s some food for thought: brands that run contests grow their followings 70% faster than those that don’t. You might notice that many brands’ contest and giveaway-related posts receive insane amounts of engagement and that’s no accident. Done correctly, social media contests can result in followers and fans although they can also attract freebie-chasers. We recommend running a one-time contest promotion on Instagram to test the waters and determine whether or not contests are something you want to try for the long-term.

11. Optimize your profile for promotion

This also applies to brands looking to attract more attention organically.

Let’s take a look at what makes an optimized Instagram profile. The good news is that there aren’t too many moving pieces of your profile itself to worry about. Orlando’s East End Market is a prime example of a simple yet optimized profile. For starters, their username “eastendmkt” is short and sweet, all the while easy to find for locals searching for it. Their bio also ticks the boxes of an optimized profile, including a clear profile picture, compelling bio, branding hashtag and trackable URL. Everything about this Instagram bio lets us know what to expect from their feed and likewise that we’re in the right place. They also feature their email and phone number which is something to consider if you’re running a business account. East End also regularly tags other businesses and events to expand their profile’s reach. Oh, and not to mention their awesome visual content that their local followers love. Used by over 500 million users daily, brands should take advantage of Stories as often as possible when promoting on Instagram. For many businesses, this means publishing user-generated photos and behind-the-scenes content. The beauty of Stories is that you don’t have to worry as much about your visuals being polished or “perfect.” That said, creativity still counts when it comes to Stories. Among Instagram’s latest features, Stories are always at the center of them. For example, new interactive stickers such as the new Quiz sticker represent fresh ways that brands can engage with followers for a more unique and interactive type of Instagram promo. Keeping up with Instagram means staying active and on top of its latest features. If you’re regularly publishing to Stories and watching what other brands are doing, you’ll always be in-the-know.

13. Consider running a paid campaign

After all, social media at large is becoming increasingly pay-to-play. As part of Facebook’s insanely in-depth ad platform, you can use Instagram’s eye-popping ad options to win over new customers. …[T]hanks to Sprout’s Paid Performance Report, we’ll be able to easily show the impact these results have made. Allison Gates

Creative Manager

Sprout’s paid tools for Instagram empower you to gain insight into the ROI of your overall strategy or compare the performance of individual campaigns to optimize appropriately. Easily highlight your top campaigns by video views, conversions, impressions, engagement and more.

And with that, we wrap up our guide!

And hey, that’s a good thing.

Making sure that your feed stands out means understanding the platform’s best practices and evolving alongside Instagram itself. Sticking to the tips above, or developing new Instagram post ideas can help you maximize your engagement as you promote your Instagram to new followers and customers. Start a free trial of Sprout Social to test out our Instagram tools hands-on.

sproutsocial.com - How to promote your Instagram: 13 ways that actually work

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