Social Media Means
Photo by Ksenia Chernaya Pexels Logo Photo: Ksenia Chernaya

How do I sell myself to a client?

How to Sell Yourself to a Client First impressions matter. If you plan to work with other businesses or clients, it's time to stop posting your crazy nights out (unless maybe you're a club promoter). ... Be authentic. ... List your prices and be direct. ... Know that you are the expert. ... Always leave the door open!

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In a world where every move is documented, it’s important to remember you’re always selling. Most of my clients come to me with very few questions except maybe, “When can we get started”? It made me realize that by the time I was having many of these conversations, they’d already been paying attention for a very long time. I think this lesson is a valuable one for any business owner or blogger. Potential clients are ALWAYS watching. Often times, they are getting to know your style, personality and work long before the opportunity for a project comes up.

Here’s what you should know:

First impressions matter. If you plan to work with other businesses or clients, it’s time to stop posting your crazy nights out (unless maybe you’re a club promoter). This is no longer your personal page. When someone stumbles across your sites they want to know you’re a professional day in and day out. If you plan to work with other businesses or clients, it’s time to stop posting your crazy nights out (unless maybe you’re a club promoter). This is no longer your personal page. When someone stumbles across your sites they want to know you’re a professional day in and day out. Be authentic. We’re so constantly bombarded with photoshopped ad campaigns that when an actual personality comes across we are naturally drawn to it. If you’re someone who likes to joke around, joke around. If you’re completely obsessed with coffee, find a way to share it with your followers. Just make sure it’s real to who you are and professional. We’re so constantly bombarded with photoshopped ad campaigns that when an actual personality comes across we are naturally drawn to it. If you’re someone who likes to joke around, joke around. If you’re completely obsessed with coffee, find a way to share it with your followers. Just make sure it’s real to who you are and professional. List your prices and be direct. For most of my clients, I strongly advise listing prices on their website or including them in their media kit. Often times the fear is that potential clients or partners will not move forward when they see the price up front. The truth is that when you have a solid website and copywriting that conveys your level of service and expertise, aligned with competitive market pricing, people appreciate knowing the bottom line. It also saves you the time of having to respond to numerous emails only to have half of the leads fail because you were too expensive for their budget. For most of my clients, I strongly advise listing prices on their website or including them in their media kit. Often times the fear is that potential clients or partners will not move forward when they see the price up front. The truth is that when you have a solid website and copywriting that conveys your level of service and expertise, aligned with competitive market pricing, people appreciate knowing the bottom line. It also saves you the time of having to respond to numerous emails only to have half of the leads fail because you were too expensive for their budget. Know that you are the expert. Some of my clients who are newer in business have a hard time presenting themselves as the authority. It can be a transition mentally to go from having a boss to being a boss. Just know that if clients are approaching you, they expect you to be the expert so be confident and do what you do best!

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Some of my clients who are newer in business have a hard time presenting themselves as the authority. It can be a transition mentally to go from having a boss to being a boss. Just know that if clients are approaching you, they expect you to be the expert so be confident and do what you do best! Always leave the door open! Some clients need time to digest information or save up to start a big project and that’s ok. If you are friendly and personable throughout the process, even if they eventually say no, chances are when they are ready to start a project, they’ll want to do that with you.

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