Social Media Means
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How do IG reels pay?

Your end payout is based on the number of Bonus Plays (number of views your Reel receives on Instagram or Facebook). However, you have to earn a minimum of $100 to cash out and reach a minimum view requirement, but Instagram personalizes this for each creator so there is no earrings benchmark to follow.

blog.hubspot.com - How to Monetize Instagram Reels With Reels Play Bonus
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An Instagram Reel is a video creators make to share creative and unique content with their audiences. These videos can be up to 90 seconds long and are similar to TikTok videos. Since its introduction in 2020, Instagram has added more and more Reels features for creators to take advantage of. Most recently, it has added the Reels Play Bonus, where creators can make money per Reels view. Read on to learn more about it.

Table of Contents:

Instagram Reels Play Bonus allows creators to earn money based on the number of plays a Reel gets. The feature is part of Instagram’s commitment to investing 1 billion in creators. According to Instagram, the Play Bonus is currently invite-only and exclusive to the U.S., but it could potentially expand globally throughout 2022.

Eligible creators also must:

Have less than 1 million followers,

How does the Reels Play Bonus work?

When you’re invited to the program, you need to opt in to begin earning money for plays. The process involves similar requirements to other Creator tools, like proving you’re the account owner and providing legal information. Once set up, you receive a payout for your reels at the end of 30 days, during which you can choose up to 150 Reels to count towards the bonus. Paid, sponsored, or partnership Reels are not eligible for the bonus. And, you can go back and make Reels you’ve already published eligible for the bonus if you’re within the 24-hour window post-publishing.

How much money can you make from the Reels Bonus?

Your end payout is based on the number of Bonus Plays (number of views your Reel receives on Instagram or Facebook). However, you have to earn a minimum of $100 to cash out and reach a minimum view requirement, but Instagram personalizes this for each creator so there is no earrings benchmark to follow. Gabe Wells, on the other hand, has a maximum bonus of $8,500 and received almost two thousand dollars for 31 million views. There is a cap on how much you can earn and how many views you can count towards the bonus, but this also varies from creator to creator.

Over To You

The Instagram Reels Play Bonus is a great opportunity for creators to monetize their presence on the app alongside building brand awareness and engagement. If you’re already a Reels expert, keep a lookout for any eligibility updates on the program — you’ll want to get started with earring as soon as it becomes available to everyone.

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Is it better to post reels or videos?

If you want to share creative, entertaining content, reels are the way to go. And if you want to share traditional, in-depth content, posts are still the best option. No matter which format you choose, make sure your content is engaging and informative!

kineticsequence.com - Instagram Posts, Stories and Reels: What's the Difference? Pros and ...

Posts are the traditional way of sharing content on Instagram. They appear in your followers’ feeds and can be up to 60 minutes long and include 10 images. You can also add filters, tags, and locations to your posts. The big advantage of using posts is that they are familiar to everyone who uses Instagram. In 2021 Instagram got rid of IGTV and extended the length of videos you can post on your feed from 60 seconds to 60 minutes. While this allows your videos to be accessed in the same place as photos this update increased the production time for creating feed content. The downside of posts is that they can be easily missed in users’ feeds. With the introduction of reels, posts are starting to feel a little bit old-fashioned. They are also limited in terms of format. All images and videos must be sized appropriately for Instagram.

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