Photo: Engin Akyurt

How do live videos make money?

Sponsorships – sometimes called partnerships – can be a profitable way to make money from your live stream video content. Sponsors will pay you to create your live stream content, in exchange for a“shout-out” during your stream.

uscreen.tv - How to Make Money Live Streaming in 2023 - 5 Best Ways - Uscreen

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The days of live streaming being exclusive to gamers are long gone.

Research shows that the live streaming market will be worth over $247 billion by 2027, and that 47% of people are streaming more live video content than last year. It’s a monetization goldmine! So if you’re wondering how to make money streaming your live content…

You’re in the right place.

There are 5 ways you can get paid for your live video streaming: I’ve ranked this list in order from most to least profitable with the average earnings for each, to help you make the right choice for you. Let’s dive into each monetization method so you can choose the one that’s best for you:

1. Launch Your Own Live Streaming Platform (Avg. $5800+ A Month)

The most profitable way to make money from your live streams is to have your own platform. Specifically, a standalone live-streaming website, like we offer here at Uscreen!

This is a platform where you can:

Host your live streams.

Engage your audience in real-time (with features like stickers and super chat).

Charge a monthly subscription fee.

Control your marketing.

Keep 100% of what you earn (accepts paypal, credit cards, and worldwide currencies). Basically, you get your own fully-branded premium live streaming website built around your content. Your content, your way!

Better still…

Live streamers that make the switch from platforms like Twitch or social media streaming to their own independent platform go on to earn an average of $5800 a month – with many earning much more than that!

Take RaceXR Plus (XR+) for example.

They launched their live-streaming service with Uscreen in 2019 as a place to broadcast America’s largest dirt track races. You know, adrenaline-packed races like this: For $34.99 a month (or $349.99 a year) subscribers can tune into a live stream of the latest race, and access replays of previous race live streams: You don’t have to be a well-funded sporting outfit like XR+ to take advantage of live streams, either. We have seen this business model work for live streams in all niches, with individual streamers and small teams! If you have live content to share, and a handful of fans who are willing to pay to watch it, this is a scalable way to get paid for your live streams. If you’d like to learn more about how you can average $5,800+ a month from running your own live streaming platform, you can read more about it here. Or you can get in touch and request a demo to see how Uscreen can help you make more money from live streaming this year:

Interested in a Free 1-on-1 Demo? Request a Demo

2. Create And Sell Your Own Branded Products (Avg. $2000 A Month)

Creating your own products is an excellent way to get paid from your live stream audience. There’s an unlimited number of products you can sell!

But here are some suggestions of where to start:

Merchandise: t-shirts, mugs, hats, etc. Books: ebooks, print books, physical guides, etc. Digital products: tutorials, downloadable guides, etc. Industry-specific products: gaming controllers, vinyl, signed copies, etc. The type of product you offer will depend on your niche. It will need to fit your viewership and your brand.

You could also expand into information products like…

… that typically only require the time to create and some investment in the overall design. Making physical products from scratch will require a higher cash investment, but can also lead to a bigger revenue stream, with you keeping everything you earn from each sale.

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There is some middle ground though.

Matthew K Heafy is a heavy metal singer who uses live streaming to engage with his viewership. He monetizes his audience of 233,000+ followers by drop-shipping merch: Matthew provides his branded designs to a third-party company, who then create the products on-demand and ship them directly to the customer. The commissions are lower – between 10% and 25% of a sale – but you don’t need to handle or create the goods. That’s all taken care of. If you want to learn more about how much money you could earn from selling products, you should check out this Money Calculator from Sellfy. The calculator will then provide you with an estimated earning potential based on the number of monthly viewers you have: You can enter your monthly views and it will give an estimate of your potential product earnings (while this was designed for YouTube, this works as a good guide for other platforms too). Sponsorships – sometimes called partnerships – can be a profitable way to make money from your live stream video content. Sponsors will pay you to create your live stream content, in exchange for a“shout-out” during your stream. For most content creators, they are a segment in your video where you:

Mention the sponsorship

Introduce their product

Here’s an example from the popular YouTube channel MrBallen – where he takes the time right at the start of his video to highlight his brand deal: Sponsors often pay between $15 to $50 per 1000 views. (We call that CPM, or clicks per minute, in the industry). This means if your streams are regularly getting 5000+ views you can earn a solid income.

However…

Sponsors usually only deal with high-profile streamers who can guarantee thousands of views on each video. Otherwise, it’s rarely worth their while.

Some other things you should keep in mind:

Sponsors will want to influence the content you create

Having the wrong sponsor can cost you subscribers

You want to partner with good brands that offer relevant products to your live stream content. Just remember to think of how this will impact both your content and subscriber base! If you’d rather partner with a premium live streaming platform that will give you a fully-branded website and full creative control over your content, request a demo with Uscreen!

Interested in a Free 1-on-1 Demo? Request a Demo

4. Ask For Patreon Pledges (Between $1 to $1,106 Monthly)

The easiest way to make money from your live broadcasts is to use Patreon. On their platform, you can ask for monthly “pledges” that provide subscribers with premium benefits. Each new tier offers more value.

Let’s take a look at an example from YouTuber, Patrick (H) Willems:

Patrick offers 2 tiers to his audience at $2 or $4 a month. Depending on the tier they choose, they can get:

Access to exclusive live streams.

Their name in a video’s credits.

A hand-drawn comic panel.

Official merchandise.

All the subscriber needs to do is select their tier and make a pledge. Patreon pages are easy to set up and, if you have a large enough following, you could start earning from them in hours. But I should warn you… There is no official average income for a Patreon user. Even though there are several users earning $50,000+ a month, this isn’t the standard.

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Reports show that fewer than 2% of users are earning a livable wage off of the platform. Patreon’s CEO also estimates just 4300 people earn $1,000+ a month. I’d recommend using Patreon as a supplementary income stream, and combining it with other methods on this list if you don’t feel quite ready to launch your own platform. Be sure to check out our blog post on Patreon alternatives for audience monetization if you’re considering this platform!

5. Join An Affiliate Scheme (Avg. 5% to 30% commission)

The last way we can suggest getting paid from live streaming is to become an affiliate. Affiliates are people who promote a product or service – typically with a link or a referral code – and receive a commission. Usually, between 5% and 30% of the sale.

Here’s a recent commission I earned for an affiliate sale of GermanPod101:

Affiliate programs are a great place to start earning because they are low risk. And, as long as the products are relevant to your subscribers, they’ll be happy to hear about them.

You can find affiliate opportunities by:

Using Amazon’s Associate program

Googling a brand name followed by “+ affiliate”.

Many businesses use this tactic, and it’s a strategy we highly recommend to video business owners looking to promote their platform. Profits will be lower if you’re using this method as it’s not a predictable income stream. But, it can be a fun way to try and earn money from your live streams.

In A Nutshell: How To Make Money Live Streaming In 2023

If you want to build a live streaming business, you need to earn money. And realistically, you may not know how.

In this post, we’ve looked at the 5 most profitable monetization methods.

They are (in order of most to least profitable):

Build your own platform Create an independent fully-branded website where you sell access to your live broadcasts. Uscreen users who do this earn an average of $5800 a month. Sell your own products Create digital or physical products that will educate your subscribers or make them feel like a part of your tribe. Find a stream sponsor Connect with a relevant brand that will advertise on your channel and pay $15 to $50 per 1000 views. Ask for Patreon pledges Create a Patreon page and ask users to “pledge” money to your business in exchange for some sweet bonus content. Become an affiliate Join the marketing programs of relevant brands and earn 5% to 30% commission on everything you help them sell.

I’ll be straight with you…

Building your own platform is the best option on this list. You can earn the most money, have full creative freedom, and it’s the only sure-fire way to futureproof your live stream content and your business. If you’d like to join the ranks of live streamers earning $5800+ a month with a Uscreen website, you can request a demo with Uscreen today!