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How do TikTok influencers make money?

Post sponsored content on TikTok If you have managed to build an authentic presence on TikTok, and have a loyal and engaged following of at least 10,000 followers, you can begin to make money by partnering with brands and releasing sponsored content.

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Love it or hate it, TikTok has become a hugely popular social platform in the last few years, particularly among Gen Z users. It’s even birthed a new type of influencer: the TikToker. But how does one go from completing their first TikTok challenge to raking in some cold hard TikTok cash? We’re here to uncover the mystery and explain how you can make money on TikTok.

How much money can you make onTikTok?

Currently, TikTok has 30.8 million daily active users via iOS — and 14.43 million via Android — meaning there’s plenty of potential to turn views into money. Some of the world’s most popular creators can earn millions in TikTok revenue per year while even nano or micro-influencers can make a TikTok side income through sponsored posts and brand deals. Before diving in, it’s important to recognize the difference between how you can use TikTok to create direct or indirect sources of income. Earning money through the TikTok Creator Fund where your performance on TikTok directly affects how much money you make is an example of direct income. However, for smaller creators who are just getting started, you are likely to find it easier to use indirect forms of income as a way to begin making money via TikTok. This could mean that you make use of your TikTok account to promote products from existing businesses that you have, or use TikTok to spread the word of any brands you are affiliated with to earn a percentage of income that way. Indirect income is about treating TikTok like a marketing tool to direct traffic to other sources using CTAs, whereas direct income from TikTok will come as a direct result of your performance on the platform. For TikTokers who have managed to cultivate a large, engaged following, a single video as a result of a brand deal can earn you upwards of $80,000. On the flip side, those choosing to go down the TikTok Creator Fund route may find things a little less lucrative to start with — as you can expect to earn between two and four cents for every thousand views. As your page grows, you can expect to receive somewhere in the $20-40 range upon reaching a million views.

Six ways to monetize your TikTok

Use TikTok to sell your own products

TikTok can be a great place to sell your products. Whether you’re an influencer looking to make some extra money from your followers by selling merch, or a brand representative utilizing the platform to promote your products or services, TikTok has a built-in framework that can act like your own personal marketplace. If you run a small business, TikTok videos that show how you create or package your product can bring followers behind the scenes and encourage them to buy from you now that they feel more involved with your brand. It’s also worth trying out TikTok’s e-commerce features, including TikTok Shops where you can showcase and sell products directly via your TikTok page. A few examples of small businesses who’ve seen great success using TikTok to grow and sell products are Carb Club (@carbclub_), Brownie God (@browniegod), and the Sani Sisters (@sanisisters). All three small businesses can be seen making use of TikTok to showcase their products, show their human side, explain how they create their products, or share information to help people get the most out of their business.

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Make use of the TikTok Creator Fund

The TikTok Creator Fund exists to support in-app content creators by allowing them to earn money from their TikTok content. The funds released to each creator are dependent on a number of factors including the number of views, the authenticity of those views, and the account’s engagement levels, as well as whether the content is in line with TikTok’s Community Guidelines and Terms of Service. You can apply for the Creator Fund through the TikTok app via your Creator or Pro account.

To be eligible you must:

Be based in the US, UK, France, Germany, Spain, or Italy

Be more than 18 years of age

Have at least 10,000 followers and over 100,000 video views in the last 30 days Have an account that is aligned with TikTok’s Community Guidelines and Terms of Service Essentially, the Creator Fund allows TikTokers to continue as normal while benefiting financially from the growth and popularity of their account. Organically profiting from the success you’ve already achieved is one of the easiest ways to make money on TikTok.

Post sponsored content on TikTok

If you have managed to build an authentic presence on TikTok, and have a loyal and engaged following of at least 10,000 followers, you can begin to make money by partnering with brands and releasing sponsored content. If your TikTok follower base is growing, brands may reach out to you regarding partnerships; however, there’s no harm in taking the initiative and reaching out to brands that align with your aesthetic, values, and audience. Sponsored content — content in which you speak about a particular product or service in exchange for payment — is a simple and direct way to monetize your TikTok presence.

Become a TikTok consultant

Once you’ve cracked the code to TikTok success, you’ll find that many will be willing to pay for your advice. Through promoting yourself as a TikTok consultant, you can earn money from teaching smaller accounts how to create better content, understand their audience, and ultimately grow their TikTok presence.

Become a TikTok brand affiliate

Participating in affiliate programs is an effortless way to layer profits from your TikTok account. All you have to do is direct your follower base to a product or service that you recommend while taking a cut of the profits via a partnership with the business that sells those products or services. Although this money-making method can be used on any social media platform, it can be particularly effective on TikTok if you’re able to deliver impactful testimonials regarding the products with which you’re affiliated. As long as people use the link in your bio when making their purchases, you’ll reap the rewards by earning a percentage of those purchases. This is one of the more common methods to make money on TikTok, especially when it comes to posting sponsored content and working with brands. To get started, you’ll need to find brands with which you would want to be affiliated. You can do this by approaching brands independently and coming to an arrangement, or by joining an affiliate network. Many brands have affiliate networks wherein you can sign up via their website and automatically become an affiliate in a few simple steps. A good starting place is to seriously consider which products in your daily life you would recommend to an audience and then seek out affiliate opportunities with these businesses; this will keep your content authentic and more likely to produce results. The businesses with which you are affiliated can be local or much bigger brands, as long as your audience is appropriate for the type of company you are promoting — for example, a local business may not be appropriate if only a very small portion of your followers live within that area.

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Successful examples of TikTok affiliate marketers include:

Rachel Meaders: Rachel Meaders monetizes her TikTok presence using the Amazon Associates Program by showcasing Amazon products and driving followers to make purchases using Linktree via her bio. Nadya Okamoto: Nadya Okamoto posts educational content about women’s issues that encourages users to make relevant purchases via brands with which she is affiliated.

Host live streams on TikTok

Get in front of your audience! Going Live on TikTok can have many benefits including evolving your relationship with your follower base, and enabling you to create content by responding directly to questions from your audience. Anyone watching your Live content can gift you TikTok coins, which can later be exchanged for cash. Think of yourself as a content performer, and these coins as tips. While it is against TikTok’s community guidelines to actively request donations, supportive followers and viewers of your content can still gift you these coins in a tacit exchange of enjoying your stellar content. In order to receive these coin gifts via Live streaming, you need to have at least 1,000 followers and be over the age of 18. With our tested methods, you should be making money on TikTok in no time. But even with this advice, we suggest you first focus on creating great content. If your content is unimpeachable then your audience will organically increase over time, and ultimately that content will pay for itself.

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