How do you become a 2022 influencer?

12 Tips on How to Become an Instagram Influencer in 2022 Determine Your Niche. Understand the Instagram Algorithm. Develop a Content Strategy. Start Creating Reels Frequently. Create a Portfolio You're Proud Of. Have a Media Kit. Determine Your Prices. Land Paid Brand Deals. More items... •

dani-the-explorer.com - How to Become a Successful Instagram Influencer in 2022

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Ever find yourself wondering how to make your influencer dreams happen? No? Well, if you said “no,” I KNOW that’s not true because you’re literally reading this blog right now, lmao. So if you’ve wondered, “Where do I even start?” you came to the right place. And when you do it right, you might find yourself with a job that offers more freedom than the typical 9 to 5. Don’t believe me? Let’s talk about my social media influencer story for a second! Then we’ll get into my 10 best tips for making all of this happen for you.

Written by Influencer Coach Dani Rodriguez

My Influencer Journey

My journey started after being fired from my job and went ALL in on pitching to brands. I’ll spare you the details for now. After I learned how to become a full-time influencer, I began living out my travel dreams. I lived in a campervan, traveling the entire USA. I’ve also been paid to fly overseas to photograph countries like Italy, Dominican Republic, and Sri Lanka. In sum, I can work remotely, make my own hours, and earn as much income as I desire. I love the freedom this career has offered me. I’m grateful for it every day! The best part about my story is that this can be you too. I’m serious! When I was fired, I barely had around 10k followers. Truthfully, there isn’t a set number of followers you need to make this happen! It’s been amazing to see all the accomplishments aspiring influencers, and small creators can have! I’ve seen small creators succeed left and right, working with large name brands like Toyota, Vera Bradley, and tourism boards. Success is possible! Students with LESS than 5,000 followers grow to have 50,000+ followers, land four-figure brand deals with LESS than 5k followers, and leave their 9 to 5s—so this dream of yours can be done! It takes some work, but I believe in you. So let’s get into my best tips!

These will give you some direction on where to start.

#1 Determine Your Niche

I know, I know, branding is complex for many folks to wrap their heads around.

“Niches” feel so constricting, right?

Consider your interests and what you would feel comfortable talking about for a longggggg time. Truthfully, niching down can make you a better creator in the long run because you’ll have creative constraints. Those constraints will help you consistently create on topic and attract a loyal audience!

#2 Understand The Algorithm

So you have your niche; now it’s time to harness the power of the Social Media Gods and grow our channels.

#1 Engagement—Show your followers some love.

#2 Time—Create engaging content people spend more time interacting with.

#3 Develop a Content Strategy

Many beginner influencers fail to realize that if they cannot create high-performing content CONSISTENTLY, they’re not going to get very far. You can create Reels all you want, but you have to do it on repeat with strategy!

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Your audience needs to have you top of mind. Consistently showing up on followers’ feeds is how you get there! This is super important for landing paid brand deals too. If a brand is vetting influencers and seeing that you haven’t posted in a week, a month, they might take a hard pass at hiring you. So create a plan to make and post content on a consistent basis!

#4 Start Creating Reels Frequently

Many folks have opposing opinions about this, but the truth is, Instagram is heavily pushing short-form video content. Reels have done wonders for myself and other creators, getting creators anywhere from 6,000 to 70,000 new followers in a week. Reels are a GREAT way to share your expertise, add value, and tell your audience a story in an engaging way! Freebie: Enroll in my Free Viral Reels Course—in 5 short video lessons, learn how to create Reels that generate views and followers.

#5 Create a Portfolio You’re Proud Of

How does one start working with brands for money? I recommend new influencers pitch brands they want to work with. But before you can even start pitching brands, you need to build up a portfolio you’re proud of. Treat your Instagram feed almost like a gallery of your work.

#6 Have a Media Kit

An influencer media kit is a simple PDF that acts like a brag sheet for you as an influencer! Think of an influencer media kit as your Instagram influencer resume. If you want to become an influencer, you’ll need one of these to send to brands. Remember, there are many ways to make money as a content creator regardless of follower count but you still need to have professional docs like this handy!

#7 Determine Your Prices

Before you even start working with brands on IG, you’ll have to set your prices! Anytime you pitch a brand, or a brand reaches out to you, you should have a number in mind. If you have NO idea how much you expect to get paid, you can lose out on a ton of money. Yes, this applied to small creators too. You don’t have to accept free deals AND you shouldn’t accept any offer. If you need help setting your rates, you need to check out my free Influencer Rate Calculator here.

#8 Land Paid Brand Deals

“But Dani, how do I land paid brand deals?”

There is more than one way to do this, but I recommend emailing the brands you want to work with. Your brand pitch email should be short and sweet while conveying the value you can offer as an influencer. This is done by introducing yourself and being crystal clear on what you hope to offer the brand. If you need help doing this, you’d love my brand pitch and negotiation email scripts—click here!

#9 Love Your Current Audience

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If someone has opted in to hit that “follow” button, that means they see value in what you’re posting. To build a brand others adore, admire, and support, you’ll need to commit to showing up for your followers. There are so many different ways to do this. Ask them questions on your story, write engaging Instagram captions, reply to their comments in your posts, heck, thank them for being there. Your online community will be the catalyst that carries you through your influencer journey and helps open doors for you! When considering how to become an influencer on IG, you need to create content that your audience and new followers will be excited to engage with.

What makes for better content?

It is high-quality

It is engaging

It tells a story

How do you expect others to care about it if you’re creating lackluster content?

I’m a firm believer that if you focus on delivering value and telling your story, your audience will form a deeper connection with your feed! If you’re ever running out of ideas, see what content trends are popular and find ways to recreate them in your style!

#11 Optimize, Optimize, and Optimize Some More

Often as content creators, we get complacent. We get into a routine, creating the same content repeatedly. Eventually, that taps out, and we find that our income and growth are stagnant. As an influencer, you must constantly readjust your strategy. You’re running a business, after all!

Every month, do a check-in with yourself. Take a look at your goals—what’s working and what isn’t working?

As an influencer and entrepreneur, eventually, you will have to scale!

As an influencer, you should have:

A long-form platform: blog, YouTube, or podcast

Email List

In short: every influencer needs a long-form platform, social media, and an email list. Use this number as a guide. Treat your Instagram influence as a serious side hustle and aim to make enough just to cover your expenses.

You might find my Influencer Rates Masterclass handy for this!

Every month, review whether or not you’re meeting that number. Then, think about ways to earn even more money as an influencer. Continue to scale and earn consistently. Once you’re earning consistent income, you can decide when you may want to jump in full-time. And it is doable! I hope you enjoyed it! Again, I write these influencer tips blogs to help aspiring influencers.

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