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How do you become a micro-influencer?

To be classified as a micro-influencer, your account should have between 1,000 to 25,000 social media followers. The follower volume is not set in stone, however. If you have an influence over your audience and can affect their buying decisions, then you're an effective micro-influencer.

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To get more followers on Instagram as a micro-influencer, you need to understand how to get money from Instagram. The good news is that you’re in the right place to start your influencer career. Having more followers means more likes and more comments every time you post. This is important because having more likes and comments per post can increase your engagement rate. And engagement rate is the top metric for brands when looking at potential micro-influencers for paid post sponsorships. More brand sponsorships equal more zeros on your monthly revenue! Generally, micro-influencers have better engagement rates than most other influencers. This is why brands want to partner with micro-influencers on Instagram. You simply have a more loyal and engaged following.

Here are our expert tips on how to become a micro-influencer.

Let’s dive in!

What is a Micro-Influencer?

A micro-influencer is a content creator with a smaller follower count on social media platforms that has really high engagement. To be classified as a micro-influencer, your account should have between 1,000 to 25,000 social media followers. The follower volume is not set in stone, however. If you have an influence over your audience and can affect their buying decisions, then you’re an effective micro-influencer.

The Different Levels of Influencer Status

The highest level of influence is a mega-influencer. They are typically celebrity influencers that have millions of followers. After that, there are macro-influencers. These influencers have at least 100k followers and their own popular brands. When it comes to influencer marketing, working with micro-influencers is often recommended due to their narrow niche and affordability. Micro-influencers can expose brands to real people that engage with their type of content every day. If you’re reading this post, you’re probably what’s called a nano-influencer. Nano-influencers can have anywhere from 100-10,000 followers. It all depends on how much engagement you have and how much you can influence your followers’ buying decisions. Let’s jump into some key steps you can take to reach micro-influencer status! Your target audience is extremely important. To get more followers on Instagram, you need to understand how your niche audience thinks, and what type of content they want to consume. The type of content they want also includes the images and videos they want to see and watch. This is how you attract more followers, get your current followers to share your Instagram, and part of learning how to get paid from Instagram. For instance, Instagram style influencer and blogger @thisisjessicatorres create quality content that resonates with her plus-size target audience. You can see how she appeals to her audience via her profile. You can definitely see how this influencer has grown her following to over 140,000. And not to mention that her engagement rate is exceptional, the true hallmark of a social media influencer.

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Many new influencers don’t realize just how important their Instagram profile is when it comes to getting more followers. A micro-influencer needs to have a powerful profile because it is essentially your social media influencer landing page.

Your real name

What your interests are

Where you are located

Link to other online resources

Having the above in place can be impactful when growing your followers. Here’s an example from a social media influencer doing it right on Instagram. This influencer covers nearly all the bases when it comes to growing her follower count with a powerful profile/bio. She even includes a phone number for fans and brands to text her. This is absolutely a great idea, just be ready for a ton of incoming messages. Having an engaged audience and engaged followers is the name of the game. This is because you can increase your engagement rate as you increase your follower count. And having the highest engagement possible can land very lucrative brand sponsorships. But it is critical to know and understand that engagement goes both ways as an influencer. If you fail to engage with your target audience and your followers, they will move on to an influencer that will share the love. This will cause your engagement rate to plummet drastically. If your followers and target audience feel a personal connection to you via communication on Instagram, you will have a very loyal following that hangs on your every word. This is because every social media audience wants to have meaningful connections. It is simply human nature. Thoughtful replies to someone’s comment and genuine content can go a long way. Just like in life. If you want to grow your followers and take your influence to the next level, you absolutely need to engage back with your audience. This may feel time-consuming. But if you are serious about making serious revenue as an influencer, you need to engage with your followers and audience. It is just part of the gig. There is a lot to be said when it comes to being consistent as an Instagram micro-influencer. If you want to grow your follower count and know how to make money from Instagram, you need to hit a homerun with consistent content. Research has shown that influencers that post more often, have a higher follower count and generally have more influence over their audience. Why? Well, most people won’t follow an influencer on social media if they aren’t getting fresh content often. This means you need to post daily, if not daily, then every other day. This gives your followers more to share online, which leads to more followers for you.

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That being said, it is important to ensure your content is always valuable and has meaning to your audience. You will only get more followers if your content has value. Otherwise, it doesn’t matter how much you post per week, and how consistent you are. It is true that YouTube is the home of video content. It is also true that YouTube is the second largest search engine. Why is this? People online want to watch more videos than ever before. As an Instagram micro-influencer looking to get more followers on Instagram, creating video content is a must-do tip. And creating videos for your Instagram posts can have serious revenue potential. A study published by Influencer Marketing Hub found that social media influencers can make between $100 and $1M+ per video post on Instagram. Micro-influencers can average around $100-$500 per post.

Brands want micro-influencers that know how to create powerful video content

Videos lead to greater connection with your audience

Want more followers and want to know how to get paid for Instagram posts? Videos are the key. The key to maximized revenue as an Instagram micro-influencer. This is one get more followers on Instagram tip more micro-influencers need to employ with every single post. Hashtags are essentially the keywords of social media. Even YouTube videos have hashtag terms now. This could help you find micro-influencers that utilize this yoga-centric hashtag . . . This is why hashtags are a must-do tip to get more followers and learn more about how to make money on Instagram. Grow your followers with niche specific hashtags starting now. The above six tips for becoming a micro-influencer are just the tip of the iceberg. There are definitely many ways to get more followers as a social media influencer. Especially on Instagram. Need help getting more followers and making money as an influencer? Want to take your influence to the next level? Scalefluence is here to help. As a trusted influencer marketing platform, we know how to get you paid.

Sign up to Scalefluence today to get started!

scalefluence.com - How to Become a Micro-Influencer: 6 Tips to Boost Followers - Scalefluence

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