Social Media Means
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How do you describe social media manager on resume?

Profile. Talented social media professional with a proven history of attaining measurable results. Experienced in using social media platforms to drive conversion rates, improve online engagement, increase e-commerce sales and grow followers. Over 10 years of practice in digital marketing and social media management.

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Social Media Manager Resume Examples (Text Format)

Years of Experience

Entry-level Entry-level

Mid-career Mid-career

Senior-level Senior-level Tania Thompson

(123) 456-7890

[email protected]

123 Address Rd, Anywhere, USA Profile Enthusiastic marketing professional with 2 years’ experience in social media marketing across many platforms, including Facebook, Twitter, Instagram, Snapchat and Pinterest. Familiar with media that includes live videos, video, photos and text. Passionate about building connections, one click at a time. Key Skills Content marketing

Digital marketing

Google Analytics

Hootsuite

Microsoft Office

August 2015 to May 2019 Professional Experience Marketing Associate, Darby Lanes, Philadelphia, PA May 2019 – Present Participate in all forms of marketing activities, including social media, content creation and SEO and SEM Create content for blog posts, landing pages and social media posts to further marketing endeavors

Post content on social media based on the provided social media calendar

Attend weekly meetings to discuss the status of various campaigns and brainstorm how to address potential pain points Marketing Intern, Small Co Ltd, Philadelphia, PA May 2018 – August 2018 Worked with marketing team members to create campaigns that resonate with corporate agendas

Partnered with associates to create text posts and choose hashtags for campaigns

Provided input on the direction of campaigns, including making content and distribution suggestions

Created content for blog posts and corporate memos Tabatha Thompson

(123) 456-7890

[email protected]

123 Address Rd, Anywhere, USA Profile Experienced media expert dedicated to driving measurable results through social avenues with over 8 years of hands-on marketing experience. Passionate about using new and cutting-edge strategies to convert customers and drive engagement, including incorporating new platforms and ideas to create marketing campaigns that resonate. Professional Experience Social Media Manager, Xpert Associates, Pittsburgh, PA May 2014 – Present Oversee all social media campaigns, including managing associates and ensuring content calendars are met and all tasks are carried out properly

Partner with marketing executives to determine priorities and create compelling, effective campaigns

Spearhead a campaign designed to boost engagement that increased fan base by 30% and yielded increased click-through rates by 18% Social Media Analyst, Sprout, Pittsburgh, PA Used Google Analytics and in-house tools to analyze performance across social media campaigns

Tracked metrics including engagement, conversion rates, social sharing, social buying and click-through

Used reporting tools to collect information and present it to team leads and executives Education Bachelor of Science, Marketing, Pennsylvania State University, State College, PA

August 2007 to May 2011 Key Skills Account management

Corporate reporting

Google Analytics

Microsoft Office

Social media analytics

Social media management Terry Thompson

(123) 456-7890

[email protected]

123 Address Rd, Anywhere, USA Profile Talented social media professional with a proven history of attaining measurable results. Experienced in using social media platforms to drive conversion rates, improve online engagement, increase e-commerce sales and grow followers. Over 10 years of practice in digital marketing and social media management. Professional Experience Social Media Strategist, Elevate Media, Philadelphia, PA

Create specialized marketing campaigns targeting Gen Z and millennial web users

Develop tracking methods to best assess and present the efficacy of social media campaigns

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Present on social media strategy and results to senior management based on corporate objectives June 2008 – May 2015 Supported all aspects of marketing operations, including SEO and SEM, copywriting and social media marketing Participated in the creation of marketing campaigns, including identifying objectives and offering suggestions regarding ways to accomplish goals Tracked marketing performance using tools like Google Analytics to determine how well campaigns are working Identified weaknesses in marketing plans to refine campaigns for best results Education Bachelor of Arts, Communication, University of Pittsburgh, Pittsburgh, PA

August 2006 to May 2010 Key Skills Copywriting

Digital marketing

Google Analytics

TikTok

Common Key Skills and Action Verbs for Social Media Manager Resumes

In the past, HR was usually the first stop for resumes after applying for a job opening. Today, most large companies use an applicant tracking system, or ATS, to handle the heavy lifting in the early stages. Instead of reading tens or even hundreds of resumes, HR teams now rely on ATS software to make initial screening decisions. This means that a resume that doesn’t contain the right skills and keywords may be automatically rejected by an ATS. While keywords can vary greatly from one social media job to another, these action verbs and skill sets can be an asset for many different jobs. Action Verbs Analyze Comment Coordinate Create Curate Develop Execute Follow Implement Maintain Manage Pitch Plan Provide Review Strategize

Tips for Writing a Better Social Media Manager Resume

Quantify Social Media Campaign Performance

As with many fields, marketing runs on metrics. Things like click-through or conversion rates are highly prized by employers, offering a verifiable and quantifiable way to evaluate the success of a particular campaign. When describing prior tasks on your resume, be sure to use statistics to demonstrate your abilities as often as possible. There are many ways to assess social media performance. By highlighting a particular campaign — driving engagement, for example — and explaining the outcome — such as increased engagement of 57% — it’s easy for hiring managers to best assess your skills and accomplishments in a concrete, quantifiable way. Example #1 Good Worked with marketing leadership to develop a campaign to increase website conversion rates, eventually increasing conversions by 16% versus the prior quarter. Bad Supported a campaign to increase website conversion rates Example #2 Good Created a series of targeted Facebook advertisements to reach out to millennial buyers, resulting in a return on investment of $4.72 per each dollar spent. Bad Built a series of Facebook ads in a campaign designed to target millennial buyers

Demonstrate Knowledge of Latest Trends

Social media is an ever-moving landscape. Today’s social media managers need a thorough knowledge of the old classics, like Facebook and Twitter, as well as the newest platforms, like TikTok. An inability to adapt to the ways in which the market is changing means an inability to capitalize on the evolving face of social media, and this can mean costing an employer valuable growth potential. When drafting your resume, include references to both sites on which employers rely as well as new and growing options. This helps illustrate your unique knowledge better than a degree can and can ease an employer’s concerns about potentially missing out on the next big thing. However, don’t neglect to mention your experience with Facebook or Instagram expertise. Hiring managers still need to know that you are comfortable with platforms of all kinds.

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Example #1 Good Led a targeted Snapchat campaign that increased followers on the platform to a total of 100,000 and increased overall social media engagement by 7%. Bad Implemented a revamped social media strategy in order to increase engagement among teens and college students across modern platforms. Example #2 Good Launched a corporate TikTok account, expanding reach among young adults in Generation Z by 11% and successfully showcasing products in a fun, engaging manner. Bad Managed profiles on social media sites including Facebook, Twitter, Instagram and additional platforms.

How to Align Your Resume With the Job Description

Attracting attention from employers is the primary purpose of a resume. However, in a competitive field like social media marketing, a resume that’s just good enough may not be enough to impress a hiring manager. As such, it’s highly recommended that candidates customize their resumes with each application. Instead of sending the same resume to every single job opening, read through each posting in detail and determine the most important skills and qualifications an employer wants to see. Then, update your resume to feature these concepts front and center, demonstrating that you have the knowledge and experience necessary to excel in an open position. Social Media Manager Job Description Lightweight, Inc., is seeking a passionate social media manager to join our team of expert marketers. This person will play a key role in ensuring success across all social media platforms, using corporate objectives and company promotions to create thoughtful, compelling and effective campaigns. The social media manager will answer to the Director of Marketing. Responsibilities: Partner with overarching marketing team to develop and execute winning social media strategies detailing key dates and required publications, including posts, stories and promoted advertising Research new and evolving trends in social media to keep the company’s online activity relevant and engaging in social media to keep the company’s online activity relevant and engaging Analyze online performance , keeping track of trends to determine successful strategies and effective campaigns Qualifications: Bachelor’s degree strongly preferred

At least four years of experience in social media marketing

A thorough understanding of current platforms and best practices

Content production experience

Experience with Google Analytics and other performance evaluation tools a plus

From reading this job description, it is possible to isolate the skills and experiences this employer prioritizes, including:

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