Photo: Erik Mclean

How do you get attention grabbing titles?

Here are some attention-grabbing headline tips. Put your whole story into one sentence. This is essentially what your headline is, a summary of what's to come. ... Keywords are key. ... Strength in numbers. ... Show, don't tell. ... Short and sweet. ... Refresh your pages.

keap.com - Grab your readers' attention with effective marketing headlines - Keap

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Headlines that catch the attention of customers can enhance your email marketing, improve your landing page conversion rates, and boost metrics on your blog posts. This is your chance to make a great first impression if the customer is just getting familiar with your brand via your website, landing pages, blog posts, and emails. You have to write something that entices them to come back for more.

Identify your target market

It all starts with a headline that reflects robust content. Here are some attention-grabbing headline tips.

Put your whole story into one sentence

This is essentially what your headline is, a summary of what’s to come. Reducing your entire article into one sentence should be easy if you wrote a cohesive piece. If not, then maybe the rest of your article needs some reworking and condensing. Don’t ever settle for a mediocre title and don’t be afraid to troubleshoot. Writing the perfect headline is rarely a one-and-done type of task. It can take as many times as you need to yield the most ideal summary of your article while packing a punch, compelling your audience to read beyond the title.

Keywords are key

Another thing that will help you is a keyword resource such as the Google AdWords Keyword Planner Tool. Find the top performing words in your article and generate the perfect title out of those, further optimizing your piece and ranking higher in an organic search.

Take Keap's Lifecycle Automation Assessment to identify growth opportunities for your business.

Strength in numbers

Numbers are very attractive in a headline. Statistically, odd numbers fewer than 10 or top 10 lists perform better in terms of SEO. Numbers in headlines can apply to emails, blog posts, or any other type of marketing. If your content includes a list, steps or tips, definitely consider adding a number to your title reflecting that quantity.

Attention-grabbing headlines examples with lists include:

Show, don’t tell

What we mean by this is, there’s no shortage of adjectives that you can use to describe what your audience can expect just by reading your headline. Here are some adjectives conducive for marketing headlines:

beautiful

best

brilliant

epic

essential

excellent

fantastic

free

gorgeous

great

horrific

horrifying

important

killer

lousy

mind-blowing

most

persuasive

simple

successful

ultimate

useful

valuable

Attention-grabbing headlines examples with adjectives include:

Short and sweet

When writing your headline, less is always more. Google recommends 70 characters or fewer. Or if you prefer to think of it in terms of word count, 10 to 12 seem to perform the best.

For the record, the title of this article has 8 words and 64 characters. Sometimes you have to prioritize word count over character count. Will more words get the point across or fewer characters?

SEO experts say try to shoot for titles that have between 8 and 14 words.

Refresh your pages

Writing a marketing headline doesn’t just have to be applied to future content. Take this opportunity to refresh some preexisting articles on your site with some new titles and even headers and see if they perform any better. A/B testing is also a great strategy to see what works and what doesn’t. Try it on some email subject lines and see which ones experience a better open rate. Keeping these attention-grabbing headline tips in mind, you may see improvement in the performance of your content.

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What is digital media specialist?

Digital Media Specialists implement online tools that promote organizations and boost client engagement. They also build digital campaigns, oversee content creation, and monitor projects' progress toward completion.

resources.workable.com - Digital Media Specialist job description - Workable resources

Job brief

We are looking for a qualified Digital media specialist to join our team. You will lead our marketing efforts using new media and digital tools. If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities. Ultimately, you should be able to promote our company and increase client engagement.

Responsibilities

Design digital media campaigns aligned with business goals

Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)

Manage end-to-end digital projects

Establish our web presence to boost brand awareness

Maintain a strong online company voice through social media

Liaise with Marketing, Sales and Product development teams to ensure brand consistency

Suggest and implement direct marketing methods to increase profitability

Monitor ROI and KPIs

Stay up-to-date with digital media developments

Requirements and skills

Proven work experience as a Digital media specialist or Digital marketing manager

Experience with visual communication principles

Familiarity with web design and content management systems

Excellent analytical and project management skills

An ability to multitask and perform under tight deadlines

Strong verbal and written communication skills

BSc degree in Marketing, Digital media or relevant field

Additional qualification in web design or animation is a plus

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