Photo: Maria Orlova

How do you grow your subscribers on Snapchat?

How to Get More Snapchat Friends and Followers Invite Contacts and Share Your QR Code on Social and Email. ... Use Bitmoji and Augmented Reality to Create Viral Content. ... Run an Interactive Snapchat Giveaway. ... Create Engaging Blog-Style Stories. ... Copy Content Ideas from the Discover page to Attract More Snapchat Friends.

neilpatel.com - How to Get Snapchat Friends (When Nobody Knows You) - Neil Patel

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I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here . Snapchat is an invaluable tool for growing just about any business or personal brand. To use it well, you need to get more Snapchat friends. It doesn’t hurt that 293 million people are active on that platform every single day.

That level of engagement is almost unheard of.

While the two platforms may be similar, they can be used in dramatically different ways. These will be the easiest followers to get because they know you and are likely to follow you right back. Then navigate back to “Add Friends.” In this section, Snapchat will have a long, curated list of everyone you can add with one tap. Now just sit back, relax and wait for your friends and family to follow you back. With this simple move, you should be able to secure a decent amount of followers to get the ball rolling. One of my favorite examples of this technique being perfected is from Gary Vaynerchuk. On his Twitter, he’s amassed over 1.6 million followers. Why? Because people don’t just use one social platform. They use multiple. In fact, the average person has more than 8 social media accounts. Chances are, your followers on Twitter, Facebook, and Instagram use Snapchat. Maybe not all of them, but some of them surely do. This makes it extremely easy for users to follow you. All they have to do is save the image, open Snapchat and import the picture.

This will bring up a menu of three choices:

First, you can either share your Snapcode directly from your profile via email, text, or social media.

I recommend that you simply save your Snapcode to your camera roll.

Let me explain why:

To make the process easy and ensuring he gets the maximum carry-over of followers from each social platform that he shared the graphic on.

So for this step, select “Save Snapcode to Camera Roll.”

One of my favorite tools for creating fast graphics is Canva. Taking that newly created Snapcode from your camera roll, you can import it directly into Canva and create a graphic for social media.

First, fire up Canva and select the generic “Social Graphic” template.

In the image editor, head to the “Uploads” section and upload the Snapcode that you downloaded previously: You can then choose from pre-made Canva templates for a design that fits your branding. If you don’t want a pre-made template, you can always edit your own using more uploaded content or background colors. In just a few minutes of editing and tweaking, I created this simple graphic to post on social channels that will drive tons of easy follows: Be sure to include simple instructions to reduce any potential friction by adding you. Now take your graphic and spread it on your most active social channels. Once you’ve done that, you can move onto your email list as a secondary way to drive social follows. The key here is to provide incentives to following your Snapchat. You have to make it worthwhile for users.

If you are focusing on personal branding, can you offer them free content or a coupon for your online course?

If you sell products, can you offer them a small discount?

Let’s recap your steps to get you tons of followers fast:

Invite your contacts: This is an easy win. A quick way to get potentially hundreds of followers. Share your QR code: Use Canva to craft a beautiful graphic with your Snapcode and use it on social media to spread the news. Email your subscribers: Using that same graphic, email your subscribers with an incentive to bring in loyal followers who will buy from you.

2. Use Bitmoji and Augmented Reality to Create Viral Content

Snapchat is a highly engaged platform. People spend a ton of time on the app daily. While that’s a great opportunity to capture attention, it also poses some serious challenges: Saturation : Thousands of companies and brands use Snapchat, posting daily with excellent content. Topics have been covered from end to end, making viral content hard to create. : Thousands of companies and brands use Snapchat, posting daily with excellent content. Topics have been covered from end to end, making viral content hard to create. Competition: With so many brands using Snapchat, getting attention is harder than ever, despite engagement being through the roof.

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Bitmoji is a key addition to Snapchat that has become a cornerstone of content. It allows you to customize a virtual avatar that looks exactly like you. Once in the app, you can edit everything from your hair color and style to clothing and even eye color: For example, you can easily integrate Bitmoji shots into any photo you take: You can use the search bar to find relevant Bitmoji scenarios. Everything from specific foods to events and keywords will bring up new Bitmojis. Setting up Bitmoji is extremely easy and can only improve and aid in your content creation. To get started, download the application on your phone and connect the two. Bitmoji will prompt you to connect to Snapchat. Begin editing your avatar and it will quickly populate to your Snapchat profile, giving you new avatars to use in any photo you send to friends, followers, and your story. Using BitMoji can also aid in the use of augmented reality features on Snapchat. And the AR features of Snapchat are already proving to be viral. You might remember seeing the dancing hot dog meme that blew up the Internet in 2017: That single hotdog AR character was shared more than 1.5 billion times in 2017. It’s safe to say that augmented reality features are making the content much more engaging.

So, how do you get started?

This will instantly bring up a scrollable menu of augmented reality features that you can use for any photo: Use these new and constantly updating AR features to create the most engaging, funny, viral content you can.

Everybody loves a good giveaway.

I mean, who doesn’t like getting free things?

It’s no secret that giveaways can have a huge impact on driving sales, growing your followers, and increasing your email list.

Don’t believe me? Let me give you a few examples.

Brian Harris of VideoFruit ran a contest in an attempt to increase his own email list for sales. Using a giveaway plugin, he grew his list by 2,200 subscribers in just seven days. Josh Earl of SublimeTextTips grew his email list by 187,000. He started with a mere 5,500 subscribers, growing it by 3,400 percent.

Now I know what you must be thinking:

Did he offer to give away a new car?? A new house?

Not even close. The total prize value of his giveaway was less than $100. You don’t have to give away your life savings or a dream house to benefit from a giveaway. Simply providing value to your target audience can result in tons of engagement. Nearly 33 percent of their followers on Snapchat participated in the competition. But not only did existing customers benefit, tons of new traffic flooded in.

They grew their already huge following by 20 percent from the giveaway.

Taco Bell has followed suit, creating small trivia games in which followers and new users can win gift cards: You can even partner up with other popular influencers in your niche to co-promote the giveaway.

Local-based scavenger hunts

Trivia questions

Another technique that I’ve used before with great success is using a third-party source to host your giveaway. Gleam works with hundreds of account integrations from social to blogging and your website.

Through intense verification methods, they confirm users follow your directions.

Getting Snapchat followers is incredibly easy using Gleam. You can promote the link on outside platforms to reach wider audiences. Meaning you don’t need to host the giveaway or contest only on Snapchat. With this method, you increase your chance of reaching a broad audience rather than just your current Snapchat following.

Plus, making an account with Gleam is free.

Once you sign up, you can get a giveaway live in just minutes. When it goves live, you have a unique link that you can share with anyone: Using a multi-entry system, Gleam collects all of the data and automatically chooses a winner for your giveaway. It takes out all of the stress of managing typical giveaways that can get out of hand fast.

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Be sure to offer prizes directly related to your target audience. You don’t want to bring in thousands of followers that don’t like what you post on a daily basis. For example, if you run a blog about jewelry, give away a piece of your jewelry. Provide value that attracts the audience you need.

4. Create Engaging Blog-Style Stories

Getting followers and keeping them takes more than giveaways. It also requires great content to keep people entertained and following. Snapchat organizes your feed based on who they think you are most interested in. So, users who watch your stories are more likely to see your content. This provides an excellent opportunity to capitalize on more followers. All you have to do is focus on creating the best content you can. When you scroll on each page, you get to see one of the 14 different secrets: Clicking on the right-hand side of each page brings users to the next secret, keeping them on the edge of their seats waiting for more. One of my favorite aspects of the story was how it was leveraged to drive website traffic using a simple call to action: Take a look at any recent blog posts or pieces of content you’ve created. Analyze them to see how you can split them into different slides for a Snapchat story. If you want to cover new topics, let Google do the work for you. Searching for almost any topic on Google will give you multiple sub-topics to cover. For example, take a look at this search I did regarding the Olympics: Each slide can cover a different question, giving you tons of content ideas to work with. You can bring up these topics with most Google searches. Cover topics that you know a lot about, or use them as an opportunity to research and share the news with your fans. When all else fails, competitor research should be your go-to technique for content ideas. You can see what works and what doesn’t without taking the risk yourself. Instead of spending hours on content creation that doesn’t drive follows, search existing popular content. While some of the content on the Discover page contains paid placements, it still gives you an idea of what content succeeds. Look for stories on the Snapchat Discover page that are labeled “Popular Story.” These are unpaid, organic posts that are gaining traction.

Mimic their style, tone, and ideas with your own spin.

How many followers do I have on Snapchat? You can now display your number of followers on your public profile, according to Search Engine Journal. Just select to display it in your settings. Snapchat’s platform has amazing engagement. People log in nearly thirty times each day. This opens the door for capturing tons of new followers who love using the application. But getting your first 1,000 Snapchat followers isn’t easy. Following someone on Snapchat is harder than platforms like Instagram or Twitter. To combat this, share your QR code on social media platforms to spread it like wildfire. Send it to your email list and provide incentives for people to follow you, like a five or ten-percent discount or free content. Start sharing viral content using BitMoji and augmented reality features. These additions to Snapchat are proven to increase engagement. Then create engaging stories like the Olympics so you can keep people coming back for more. If all else fails, search for content ideas on the Discover page to boost your traffic. Snapchat isn’t dead. It’s alive, and the user base is active. Follow these tips and you’ll be on your way to 1,000 followers in just a month, growing your brand awareness and credibility in the process.

How do you plan to use Snapchat to gain more followers and build your brand?

neilpatel.com - How to Get Snapchat Friends (When Nobody Knows You) - Neil Patel

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