Social Media Means
Social Media Means
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It must be relatable in some way, even for people who don't know the song involved in the first place. To be considered a viral TikTok, the video must be highly popular and relatable in some way, even for people who don't know the song involved in the first place.
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Read More »The Good Marketer’s Tom Welbourne investigates how to spot a viral TikTok marketing so that you can be ahead of the curve in finding out what content is going viral on one of today’s most important platforms. You can tell a good, catchy sound from an average one in a heartbeat, and the same goes for TikTok videos. If the song is catchy, it’s almost certainly going to be a hit if you put it on repeat for three minutes. If the sound isn’t catchy enough to keep your attention throughout the video, then chances are that anyone who watches will get bored before they’ve even finished watching and end up scrolling on to the next video. There are two types of TikToks that use loops: cover songs and mash-ups/remixes. These two types of videos can be distinguished by how they were made, with covers using pre-uploaded copyrighted material, while mash-ups are often made by the creator outside of the app and uploaded to use as a sound specifically on TikTok.
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Read More »Humor is an important part of viral content. Humor can be used to make a brand seem more relatable and authentic, and it also helps break down barriers between brands and their audiences. That’s why if the video you’re watching was made by a brand or business, it has to have a sense of humor about itself. The best examples are brands that poke fun at themselves while still being entertaining. At the end of the day, if you want to succeed on TikTok as an advertiser or creator – or just as an average user – you need to know how to spot a viral TikTok yourself. It must be relatable in some way, even for people who don’t know the song involved in the first place To be considered a viral TikTok, the video must be highly popular and relatable in some way, even for people who don’t know the song involved in the first place. It can show a girl dancing with her friends to Lady Gaga’s Bad Romance or a guy doing backflips in front of his home while listening to a new indie band. A video that goes viral on TikTok is one that has mass appeal – it’s something that anyone could relate to and feel empowered by (or want to dance along with). A good example of this is an artist who’s not well known by mainstream audiences yet but has developed a strong following on TikTok: Lil Nas X. He became famous after releasing his hit single Old Town Road last year, but has since gained over 100 million followers across all social media platforms including TikTok, where he posts regularly. His viral videos often involve him rapping along with popular songs including Drake’s In My Feelings or Becky G’s Zoom while wearing outfits such as a skeleton costume or a homemade wingsuit constructed out of cardboard boxes. These videos have been viewed millions of times each because they appeal directly to young people who don’t know much about country music but still identify strongly with what Lil Nas X stands for – that anyone can express themselves however they want.
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