Social Media Means
Social Media Means
Photo: Huma Raja Liaqat
Random people can't just get the blue Instagram badge by asking nicely. You or your brand must be featured in multiple news sources, be highly searched for, and be well known to the general public. Being featured in paid or promotional content doesn't count. Only request verification for one account.
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Read More »On the one hand, you can always wait until you or your brand become more newsworthy, and you’re starting to have fan pages and copycat accounts pop up. In that case, you can always request verification from Instagram again, as long as it’s been at least 30 days since your last request. However, keep in mind that paid or promotional articles and news coverage will not count towards your account being considered newsworthy. On the other hand, the main point of Instagram verification is to prove that your account is authentic and to tell potential followers that yes, it’s really you. In that case, there are other measures you can take to prove you’re legit. First, you can link to your Instagram account on your company website and in your email signature. Adding a link to your official Instagram account on your website is a great way to make sure potential followers know it’s really you. Second, you can also link to your Instagram profile from your other social media accounts like Facebook or Twitter. Both of these methods mean anyone clicking that link to your Instagram profile will know it’s really you. Finally, you should keep your account consistent by maintaining a similar tone in your writing and keeping the aesthetic of your posts on-brand. Easy ways of branding your Instagram account include starting new hashtags related to you or your products and repeatedly using the same filter on each image post. When combined, all these techniques will show potential followers that your account is authentic, even if you don’t have some fancy blue check.
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