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How long does it take to make money in digital marketing?

You can usually expect to see some growth from 3 months, and greater results from 6-12 months, but there are several influencing factors to consider including your starting point, how much you have to spend and your knowledge and resources.

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When will I start seeing results from my digital marketing?

People often think that digital marketing will bring almost instant results, but this is not the case. It takes time and effort to establish an effective digital presence.

Paid Search and PPC can provide an early boost

Using paid advertising such as PPC with Google or another platform can provide a quick boost to start off an online campaign but without all the basic good practice SEO in place, this will be much more expensive than it should be – you will be surcharged by Google although they will not tell you this !

Nothing good happens until your digital footprint is complete and verified

For sustainable long-term growth, there is no substitute for doing all the other work involved in setting up and then running a complete digital footprint for your business. Investing properly in your digital marketing is essential, as it directly impacts your customer engagement, sales and profits. Realising the true value of digital is an important step in your path to success. Investing the necessary time, effort and money now into creating a brilliant digital strategy will reward you many times over in the future. Remember, great digital marketing campaigns keep working 24/7, across multiple platforms to a vast audience. This has the power to transform your business!

Outline Timeline:

0-4 months

Following an initial planning process, you can expect to be in the building phase for a fair few months before even reaching a break-even point every month. You’ll see some exciting metrics looking healthier each month but the bottom line is that you’re spending money without it returning in the form of profit.

4-9 months

Breakeven…HURRAH!

You will see that your monthly costs are now equalled by a corresponding increase in profits. You’ve still got all those early months to cover the cost of yet but at least things are now looking hopeful and each month the investment has stopped.

12 months onwards – The magic happens!

Now you should really start to see your profits soar.

From 12 months onwards it will be possible to analyse data for a whole year of business operation. This allows you to better understand the effects of certain influences, such as seasonal trends, and to optimise your digital assets most effectively.

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What qualifications do you need for digital marketing?

What Qualifications Do Digital Marketers Need? Apply to do a marketing/digital marketing degree. Take a postgraduate qualification in digital marketing. Take a short digital marketing course. Apply for an apprenticeship.

A simple search online will reveal a multitude of free resources to help you increase your digital marketing know-how. Google’s Digital Garage is a great place to begin. It’s also worth following a few digital marketing experts. The Moz Blog and Social Media Examiner are also good for starters. Experience is highly valued in the world of digital marketing, so if you’re doing a course that doesn’t include a placement, try asking local marketing agencies whether you could do a couple of weeks’ work experience. This will help you to understand how digital marketing campaigns work and give you the chance to network with professionals. Alternatively, ask local charities or small businesses whether you could produce some content for their blog or social media accounts. Most marketing positions require you to have some form of experience. Understanding the software that digital marketers use, the various digital channels, and the world of online advertising is sure to be a bonus. Regardless of your current education levels, there are plenty of online courses you can look into. You can study full or part-time, depending on your current commitments and learn at a pace that suits you.

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