Social Media Means
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How long is 1 snap video?

60 seconds A single Snapchat video can be up to 60 seconds long, but you can record and send as many videos as you like in a row. With Multi-Snap recording, you can record a longer video and post it in ten second chunks.

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With Multi-Snap recording, you can record a longer video and post it in ten second chunks.

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Although many people categorize Snapchat as a photography app, it's likely that more people use it to shoot and share videos. News organizations — Insider included — have entire Snapchat departments, geared around making videos for the platform.

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Snapchat videos used to be capped at ten seconds in length. But the introduction of the Multi-Snap feature made it possible to record one longer video, up to a minute long, which is then split and posted into sequential Snaps on your feed. You should continue to hold and press the button even after ten seconds pass — the recording will continue. Every picture in the bottom-left represents a ten second clip. William Antonelli/Business Insider When you're finished recording, let go of the record button and add any captions or stickers you want. Note, however, that these will show up throughout the entire video — not just a single ten second clip. Once you're done, choose where to send your Snap, whether to a specific contact on your list, or onto your Snap Story.

Pick who you want to send your clips to. William Antonelli/Business Insider

All of the videos will then be sent and posted in ten second chunks, and should play in succession when opened.

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Does Snapchat still pay?

Snapchat has changed the way it pays creators through its Spotlight reward fund. Creators that use Snapchat's TikTok clone, Spotlight, will now be paid millions per year, a source familiar with the matter told TechCrunch. Business Insider was the first to report the change.

Snapchat has changed the way it pays creators through its Spotlight reward fund. Creators that use Snapchat’s TikTok clone, Spotlight, will now be paid millions per year, a source familiar with the matter told TechCrunch. Business Insider was the first to report the change. This marks the second time Snapchat has reduced the payout. In 2021, the company rewarded creators millions per week, down from $1 million a day in 2020. While Snapchat is lowering the amount, the source noted to TechCrunch that it’s paying more creators in more markets. It’s also important to note that the minimum payout per Spotlight will remain at $250. Last year, Snapchat paid $250 million to over 12,000 creators. They also pointed to other ways Snapchat creators earn a profit, including the Creator Marketplace, Sound Creator Fund, its accelerator program for black creators, Spotlight Challenges and in-app gifting. In February, the app tested revenue sharing on ads in Snapchat stories for Snap Stars. The move to lower fund spending for Spotlight was likely made as another way to boost profit and spend less of its revenue. Earlier this year, CEO Evan Spiegel announced that Snapchat was testing ads on the Spotlight. In August, Snapchat downsized its workforce by 20%. Last week, Snapchat reported its Q3 results, missing analyst expectations on revenue. The company still did relatively well, earning $1.13 billion, an increase of 6% for the quarter. However, Snapchat’s net loss rose to $360 million. On a more positive note, the company said Spotlight performed well this quarter and helped increase the overall total time spent watching content.

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