Social Media Means
Social Media Means
Photo: Pixabay
An Express Writers infographic suggests that your posts work best at 40 characters or fewer, earning 86% more engagement than longer posts. Jeff Bullas found similar results, although you could be a little more generous with your writing – posts with 80 characters or less receive 66% higher engagement.
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Read More »Most people know that there is a limit on the length of a tweet (although not everybody knows that Twitter doubled that length a while back to 280 characters). Although other social media character limits may not be so explicit, they too generally limit the length of your social media posts. In this post, we look at each of the leading social media networks, establish any set limits, and discuss the best length for a social media post.
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Read More »Adespresso noticed, however, that although the headline has remained the same length since 2015, the length for Facebook ad body text has increased. Indeed, it rose every year from 14 words in 2015 to 15 in 2016, 18 in 2017 and 19 in 2018. Clearly, readers are prepared to read a small amount more at the top of sponsored posts now before they take a closer look at the ad itself. The final part of a Facebook ad (apart from the Call to Action at the bottom) is the link description. The trend here is the opposite to that of the body text – Link descriptions have shrunk over the last few years. Adespresso has discovered that these have shrunk from an average of 18 words in 2015 to 17 in 2016 to 14 in 1015 and 13 in 2018. This is because Facebook suggests it should be 30 characters. Otherwise, there is a danger that it may appear truncated. It is difficult to fit even 13 words into the space and not lose some of them. Your description simply needs to be long enough to make it clear where you are sending people who click on your Call to Action. Regardless of best practice, there are some character limits imposed by Facebook. You can’t exceed these, no matter how important you consider your message. If you feel you need more, you need to create an additional post (or ad). However, just because you can use all those characters doesn’t mean that you should. Some people make their tweets almost indecipherable because they include @entries from everybody, they consider important, along with #entries for topics that are remotely similar. You are far more likely to grab someone’s attention, and encourage them to engage, if you limit your tweets to somewhere between 71 and 100 characters. According to Vanessa Doctor from Hashtags.org, the best hashtags are a single word with only a few letters. She recommends that you restrict your hashtags to being under 6 characters. Because Instagram is inherently visual, you might not have noticed character limitations on Instagram. But they’re there, however. Although Instagram captions can be surprisingly long, you won’t want to do this. People come to Instagram to look at the images/videos – not to read exceedingly long captions. You will perform best if you limit yourself to 138 to 150 characters. Social Report suggests that your Instagram captions should be even shorter – less than 125 characters. The same philosophy applies to Instagram ads as to Instagram posts. It’s better to use short, concise copy than long rambling text. Your image or video should sell itself, with only a small amount of additional help from the text. Ideally, you should restrict yourself to fewer than 125 characters for your Instream ads captions.
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Read More »One area that differs between Twitter and Instagram is hashtag usage. Instagrammers love their hashtags – indeed you can use up to 30 in a post. But in most cases, you shouldn’t use the full 30. For a start, you need to ensure the hashtags you use are relevant to the post. You also want to ensure you don’t use the same hashtags all the time (otherwise you may come under danger of earning a shadow ban). The general view is that 4-9 hashtags are a good quantity on Instagram. TrackMaven has found the ideal number of hashtags in an Instagram post is 9. TrackMaven also analyzed the effects of using hashtags of various lengths. Surprisingly their data showed that hashtags with 21 characters gave the most engagement, followed by hashtags with 24 characters. Hashtags with 22 and 23 characters were also successful. This is considerably longer than the recommended hashtag lengths on Twitter.
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